Billing on actuals...
We are considering moving to a duration based/pro rata billing approach for non flighted campaigns. My question is whether or not it is more acceptable to bill this way these days or if the majority of clients you work with still desire actuals.
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Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.