Billing on actuals...
We are considering moving to a duration based/pro rata billing approach for non flighted campaigns. My question is whether or not it is more acceptable to bill this way these days or if the majority of clients you work with still desire actuals.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?