Allowable under-delivery percentage?
I'm looking for some general guidance or best practices regarding how much under-delivery is too much. One of my sales reps wants to run a make good campaign for 67 under-delivered impressions. The goal for the campaign was 50k.
Is there any kind of industry standard percentage that can be applied here? Such as... a certain percentage of delivery constitutes delivered in full?
Thanks all for your help!
To Learn More, Join Us At
Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.