We have noticed increased discrepancies when we have receive tags from Mediamind or any other source, with Alenty or other 'ad-safety' products implemented.
We are investigating with agencies but has anyone else had this experience and if so found the culprit or a solution?
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?