Ad Quality and Data Leakage: How do you overcome this problem?
In doing some research, I am finding a number of publishers who are not delving into programmatic buying and RTB because of concerns about ad quality and data leakage. These issues exist and yet so many publishers push forward. How are publishers that are putting impressions into RTB determining that strategically the rewards are worth more than the risks? How would you argue to someone that data leakage or ad quality isn't enough of a problem to stop them from moving forward with RTB and programmatic buying?