Ad Ops - Revenue Reporting & Accounting best practices

All discussions in
Published by: Matt Davis , Walt Disney Internet Group
Published on: January 24, 2012

Hello all,

I'm reaching out to ask for thoughts/feedback or seeking finance/accounting contacts with companies that manage ad networks.

Researching best practices/strategies for managing reporting with ad ops activities - optimizations/reconcilation of 3rd party data, etc.

The specific use case we're researching is where ad revenue is attributed back to each site where impressions are occurring gets modified as ops completes optimizations or end of campaign reconciliation of 3rd party served lines

Ideally would like to setup a short call to gather some info on policies and best practices.

Please reply by to: matt.g.davis@disney.com

Thanks!

Matt Davis
Director of Product Management
The Walt Disney Company

Comments

#1 Tyler McKinley - January 26, 2012

Matt,
Would love to understand the exact same from finance/acct perspective. While we are focused on a specific market vertical (travel) providing high-relevance/contextually-aware mobile ads, we have the same issue particularly w/ 3rd party.
Thanks,
Tyler
Tyler McKinley
CEO
MobileRQ
tylerm@mobilerq.com

#2 Len DiCosola - January 25, 2012

Matt,

Looks like a great fit for AMP. can I give you a call to discuss further?

Len

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