Ad Networks Frequency Cap
When ad networks tell a publisher they want a frequency cap of 6/24; are they implying that each different ad unit size (728x90, 160x600, 300x250) can have a cap of 6/24 (accounting each ad size separately)? Or do they want only 6 total ads showing up in a day, accounting for each ad size?
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Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.