Ad Networks Frequency Cap
When ad networks tell a publisher they want a frequency cap of 6/24; are they implying that each different ad unit size (728x90, 160x600, 300x250) can have a cap of 6/24 (accounting each ad size separately)? Or do they want only 6 total ads showing up in a day, accounting for each ad size?
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.