300x250 to skin
a while ago I saw a 300x250 user-initiated expandable ad, that when you closed out of it, it turned into a skin on the page. I can't remember where I saw it and all the vendors I've talked to have never done anything. Has anybody done this before? Any ideas for vendors?
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?