OPS
September 30, 2010 - New York

OPS Germany
November 23, 2010 - Hamburg

OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability.

The fourth quarter of 2009 was the largest quarter on record for online marketing. Spending reached $6.3 billion in the US alone up 2.6% from the same period in 2008, according to a report released by PricewaterhouseCoopers and the Interactive Advertising Bureau. The numbers are all the more amazing considering how few industries are seeing any growth at all.

What the numbers don't reveal is the fundamental shift happening in the way that online advertising works. All aspects of the online advertising ecosystem are focused on technology and process. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. Now, more than ever, ad ops leaders must not only help navigate their companies to profitability, but grow the topline as well. Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders.

Despite the increasing importance of ad operations within an organization, there remains little understanding of the issues these departments face. There is no guaranteed recipe for success. There is no playbook to follow. For ad operations to succeed at this point in time, leaders in the industry need to come together as a community and share ideas, raise issues and discuss solutions. Now, more than ever, the best companies need OPS.

First and foremost, OPS is about online ad operations and technology. The agenda will be driven by AdMonsters trademark laser sharp topical focus and will include media owners and agencies, advertising networks and exchanges, brand advertisers, and online advertising technology and solutions providers. Many conferences suffer from subject creep, and the result is less meaningful and less coherent content. It’s no accident that AdMonsters forums are widely regarded as the highest value for time spent.

OPS will build on AdMonsters unique model that puts an emphasis on personal interaction amongst attendees. At an AdMonsters conference, delegates are not just thrown into a room with hundreds of strangers – we offer attendees specific tools and methods to connect with and learn from their peers.

Finally, OPS is about results –tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

Set the date – OPS is where the global ad operations community meets - you won’t want to miss it!
AdMonsters events always sell out!  

Who Can Attend

The event is open to anyone who seeks to understand how Ad Operations can transform revenue into profit. While other AdMonsters events may have limitations on who can register, OPS is an open door event. The day will focus on the exchange of ideas, experiences, peer-certified best practice recommendations, emerging opportunities, and expert led sessions covering an array of ad ops and technology topics. Typical attendees are senior managers, directors or vice presidents and have over five years experience in the industry.