This is the era of ad networks. Various reports tell of publishers with 60-70% of their display inventory being turned over to networks. A Collective Media Survey found 89% of respondents would be using networks in 2009.
It's clear that the importance of networks to the online advertising industry has grown from the efficiencies they offer both advertisers and publishers in streamlining the buying and selling of display advertising. That coupled with the targeting capabilities networks have developed have made networks one of the most important topics in online advertising.
Networks however have a myriad of operational issues to contend with. Many of these issues mirror those of publishers and agencies and some are unique to networks themselves. In many ways, network operations leaders are on the cutting edge of the industry mirroring what the very first publishers and agencies to traffick online ads had to contend with.
It's in that spirit that AdMonsters has developed the first event of its kind to focus specifically on the operational issues of managing networks. The Network Op Forum is a one day designed for operation leaders at networks, publishers and agencies to gather in AdMonsters unique format to discuss issues specific to them and to look at ways to address operational challenges as well as share best practices on helping their respective companies generate efficiencies and most importantly revenue.
If you are responsible for the operations aspects of an online network, you do not want to miss this event.
Who should attend
The Network Ops Forum is designed to address the specific challenges of those responsible for managing advertising networks at media owners and agencies as well as ad networks themselves. All members are subject to approval by AdMonsters and, in order to qualify, should have at least a manager level position or or manage a specifc functional area within the operations or technology team (e.g. inventory, data, yield, optimisation, systems integration). A typical member profile is as follows:
- Works at an Advertising Network, Publisher, or Agency
- Has 5+ years experience in online advetising operations
- Manager or higher
- Decision maker within their organization
- Should be the most senior person within the team responsible for ad operations staffing and purchasing decisions
- Titles similar to: Director, Ad Operations; Commercial Director; Inventory & Yield Specialist; Network Operations Manager, etc.