A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.
About OPS: Markets
"AdMonsters by far is the best conference I have ever attended."
One word describes what's driving the growth of digital advertising. It isn't data. It isn't audience. It's OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.
Digital advertising is undergoing a tectonic shift towards audience-based targeting and an audience-driven marketplace. Inventory is now bought and sold in a complex environment of buyers, sellers, networks, exchanges, bidding systems, and other intermediaries. What was once a relatively simple world of deals between agencies and publishers is now truly a market.
OPS: Markets will focus on how digital advertising leaders and operations professionals are responding to the emergence of this market.
Who attends OPS: Markets
Attendance at OPS: Markets is open to anyone who understands the importance of operations and wants to leanr more about how Ad Operations can transform revenue into profit. The day will focus on the exchange of ideas, experiences, best practices, emerging trends in the field, and expert-led sessions covering an array of ad ops technology and marketplace topics. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.
What to expect at OPS: Markets
Participants in this one-day forum will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.
Some conference session topics will include:
- Realizing the Revenue Potential of Publisher Data
- Campaign and Inventory Management in a RTB World
- Working with Third Party Data Providers
- Retargeting Strategies
- Brand Safety as a Revenue Generator
- Measuring Engagement in Real Time
- Connecting the dots between DSPs and SSPs