To provide continuity and foster ongoing relationships amongst the AdMonsters community between our global series of conferences, AdMonsters hosts regular Dinner events in cities around the world. AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for prospective members to get a feel for the group. Dinners are also a way for local ad operations staff who can't make it to one of our major conferences to participate in AdMonsters.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?