To provide continuity and foster ongoing relationships amongst the AdMonsters community between our global series of conferences, AdMonsters hosts regular Dinner events in cities around the world. AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for prospective members to get a feel for the group. Dinners are also a way for local ad operations staff who can't make it to one of our major conferences to participate in AdMonsters.
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.