AdMonsters Leadership Forum

Overview

As the online media industry matures and moves into a phase of renewed growth, there is much to be gained by building stronger ties and closer working relationships amongst operations staff not only within
online publishers, but also between publishers, agencies, and advertisers.

At AdMonsters Leadership Forum, operationally-savvy creatives, planners, and buyers from agencies and direct advertisers will join leaders in online ad operations from many of the world’s leading
online media brands to share best practices and develop strategies for increasing the profitability
of online media and the share of overall ad spend that goes to online.

AdMonsters is a unique forum has been bringing together the senior decision makers in online advertising operations for over 10 years. Not just a conference, and much more than a trade show, AdMonsters is an intimate, round-table forum where real work get done. No time is wasted, and the forum is small enough that everyone comes away having met everyone else personally – yet another
feature unique to AdMonsters.

Discussion topics range from ad operations workflow optimization to inventory and yield management to cookies and ad blocking to case studies on the latest tools & technologies. AdMonsters' high-level goal is to foster increased
profitability of online advertising by providing our members with a uniquely powerful
forum in which to address industry-wide concerns, exchange best practices, and, ultimately, improve productivity and take market share from other media.

Attendance, Registration and Cost

The core group of invitees are AdMonsters publisher members. We expect 20-25 senior online
advertising operations & technology staff from online media publishers and portals; the most common title is Director or VP of Ad Operations.

Joining these long-standing AdMonsters publisher members will be 20-25 senior online advertising operations & technology staff from agencies and direct advertisers, for about 50 total participants.

Attendance is by invitation only, and is limited to individuals employed by online publishing/media companies, agencies, and advertisers, whose roles focus on ad operations and/or ad technology. If you are
already an AdMonsters member, you will receive an invitation automatically when registration opens. If you are not already a member, please request an invitation if you are interested in attending.

Sponsorship

For more information on sponsorship of AdMonsters Leadership Forum, please contact us.

Sample Agenda

Leadership Forum

8:00 – 9:00           
Breakfast

9:00 – 9:20           
Welcome and Introduction to AdMonsters

9:20
– 10:00         
Attendee Introductions

10:00 – 10:45        Online
Ad Operations Workflow End to End:
Integrating Agencies and Publishers

10:45 – 11:15       
Morning Break

11:15
– 12:15        Panel
Discussion: New technologies, New
Opportunities: The Future of Online Advertising

12:15
– 1:15         
Lunch

1:15
– 2:15            How
Agencies Work: Media Buying, Creative, “3^rd
party” Ad Serving

2:15
– 3:00
           Online
Video Advertising – Creative, Buying,
Selling, Technology – How it works

3:00
– 3:30
          
Afternoon
Break

3:45 – 4:15            Inventory
Management and Forecasting – why
hasn’t this been “solved yet”

4:15
– 5:15            Taking
more off the table: How can we work
together to make online the dominant media?

5:15 – 5:30           
Wrap up; conference portion concludes

5:30 – 6:00           
Break

6:00
– 8:00      
     Cocktail Reception

8:00 – 10:00          Dinner