Webcast US IV – Turning Ad Product Innovation into Revenue

see also: technology — agenda

Turning Ad Product Innovation into Revenue

To continue to capture advertisers’ interest, agencies and publishers need to develop more creative and innovative ad products. Ad products that deliver impact. Ad products that provide sales with something exciting to pitch to clients.Ad products that can be quickly brought to market. Ad products that enhance the brand of the publisher as ‘innovation leaders’ in the industry.

Poorly managed efforts to innovate however, quickly turn into one-off solutions that don’t scale and might even cost the company money. Turning innovation into revenue takes a managed approach that makes sure that new ad products meet the needs of clients, sales, ad operations and finance. It also takes dedication, otherwise potentially successful ideas never become enough of a priority to move forward. Innovation must be fast.

This presentation will share best practices in managing innovation and insuring innovation equals revenue at the end of the day. Jeff Burkett, Director, Advertising Innovations and Client Services at Washington Post Digital will share his experience in developing a team dedicated to creating innovative ad products. Matthew Gay, VP Media Advertising Operations, Martha Stewart Living Omnimedia will discuss his approach to managing innovative ideas and making sure they are effective, scalable and at the end of the day profitable.

For those who attend, this online technical forum will provide best practices and ideas on how to make sure innovation drives revenue and doesn’t just create frustration. The online technical forum is sponsored by Ad-Juster and will be on September 2nd, 2009 at 12pm EST/5pm GMT for a cost of $99. A recording of the event will be available after the live event for a cost of $75. Registration is open to anyone in ad operations or sales management for a publisher, agency or network.

About the Presenters:

Jeff Burkett, Director Advertising Innovations & Client Services, Washington Post Digital

Jeff Burkett is the Sr Director of Advertising Innovation and Client Services at Washington Post Digital.  He is responsible for the overall monetization strategy of display advertising across all WPD properties, as well as the operations team that supports this large, complex business.  

He works closely with WPD’s editorial, marketing, sales, development and operations staff to leverage the potential of the Web, focusing on strategic initiatives that are well ahead of the curve.  Under Jeff’s leadership, WPD has executed successful ad strategies for video, wireless, podcasting, RSS, widgets and other alternative platforms. 

Jeff is currently working on the challenges of Inventory Optimization, Inventory Extension and Syndication.

Matthew Gay, VP Media Advertising Operations, Martha Stewart Living Omnimedia

Matt Gay is a senior business executive with over 15 years of experience in business process, systems, and data management.

Currently, Matt is Vice President of Media Advertising Operations at Martha Stewart Living Omnimedia.  He is responsible for digital inventory management, revenue forecasting, price yield management, and advertising campaign management.  Matt also manages publishing and television advertising operations and formerly managed Site Metrics.

Prior to Martha Stewart Living Omnimedia, Matt contributed to efficiency and information accuracy at such leading companies as Mars Incorporated, Deloitte Consulting, Ernst & Young, and Accenture.

Required Technology

Our online technical forum series will be presented on Adobe Connect Pro. Audio will be streamed online or available by toll-free number. Please use the testing tool provided by Adobe® before joining one of the AdMonsters webcasts. The tool can be found here.

Agenda

Webcast – Turning Ad Product Innovation into Revenue will run for 90 minutes, beginning at 12 PM (Noon) EST (5 PM GMT)on .