AdMonsters Meetup - Los Angeles

June 15, 2016

Edmunds

Advanced Header Bidding

June 15, 2016

5:30 pm to 8:00 pm PT

Edmunds Offices

Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they’ve gotten accustomed to life and business with header implementations, they want more — more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.

In what feels like a very short time, publishers’ big questions on the topic have evolved from “How does header bidding work, and should I be doing it?,” to “How do I manage my header partners, and what can I learn from pubs that are seeing real success with advanced header bidding strategies?” That’s why AdMonsters is presenting this Meetup, sponsored by OpenX. We’re going to dig into issues that pubs have to address when they want to move their header tactics beyond the introductory level. We’re going to answerquestions about getting to know header wrappers, solving for page latency, developing holistic yield management strategies and more. You know what header bidding is for. You want to know how to make header bidding work most effectively for the future of your business. That’s what this Meetup is for.

Speakers

Madhura Sengupta
Director, Ad Product Technology
Edmunds

Madhura Sengupta is Director of Ad Product Technology at Edmunds.com. Previously she served as Revenue Operations Manager at FindTheBest, a research engine focused on collecting, structuring, and connecting the world’s data. She graduated from Cornell University and obtained a Bachelor’s of Arts in Economics and a minor in Law and Society.

Cory Wheeler
Head of Programmatic
Graphiq

Cory Wheeler is the head of programmatic advertising at Graphiq, a publishing network that owns and operates over twenty vertical search engines. Cory’s expertise is in all things RTB, including header bidding, private marketplaces, programmatic sales, and ad exchange optimization.

Qasim Saifee
Senior Vice President of Monetization
OpenX

Qasim Saifee is Senior Vice President, Monetization Platform, overseeing OpenX’s global Real-Time Bidding exchange and Supply Side Platform businesses. From 2005-2008 Qasim was at Yahoo!, most recently as Senior Director of the Advertiser Marketplaces Group, providing strategic guidance and analytical support to drive operational decisions for the Advertiser Marketplaces. Previously at Yahoo!, Qasim was Director of Display Marketplaces.

FAQ

What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!)

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. Registration Question? Please contact Carrie Brown Albanese at [email protected].

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

Sponsorships

OpenX exists to help publishers grow their businesses by monetizing great content.

FAQ

Promo

Sponsorships