AdMonsters Meetup and Awards Celebration

December 02, 2015

The Weather Company

AdMonsters Meetup & Award Ceremony (Free Event)

AdMonsters Meetup and Awards Ceremony

December 2, 2015, 5:00 to 8:00 pm, The Weather Company

5:30 to 6:15 pm Panel: Operation First-Party Data

As we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling (i.e., gathering) but refining, and without refining the product can’t be monetized. Of course, refining first-party data is a far more complicated process than collection. 

Driving revenue from first-party data has long frustrated publishers that realize the potential well they’re sitting on. While DMPs and other tools have aided their efforts, scaled data monetization still feels elusive for many publishers. At this Meetup, sponsored by Rocket Fuel, a variety of publishers will detail their successes and challenges monetizing first-party data through audience extension, on-site segmenting, programmatic channels and more. They’ll examine pros and cons with the tools and processes currently available, and how they aim to improve their output as the space develops.

 

Featured Speakers:

Jeremy Hlavacek
VP, Programmatic
The Weather Company

 

 

 

 

Asten Morgan
Executive Director of Integrated Media
Latina Media Ventures

 

 

 


Derek Nicol
Director of Technology
Advance Digital

 

 

 

AdMonsters Award Ceremony

6:15 to 7:30 pm

Immediately after the panel, we will also be honoring the best in ad operations and technology, as nominated by you! AdMonsters had asked the ad ops community to nominate fellow colleagues and teams that stood out in 2015, and we are proud to announce the finalists!

OPS Is Leadership – Curt Hecht, The Weather Company – WINNER

OPS Is Teamwork

  • Thomson Reuters – WINNER
  • About.com
  • Linkedin
  • Crain Communications Inc.

OPS Is Revenue

  • Financial Times – WINNER
  • Kelley Blue Book
  • PGA Tour
  • IDG Communications

OPS Is A Team Player

  • Cosima Travis, Kargo – WINNER
  • Erica Lim, Mashable 
  • Rachel Chen, Thomson Reuters
  • Jessica Hoy, AdRoll
  • Mike Heffner, AOL
  • James Greer, Cox Media
  • Elizabeth Burkavage, Tribune Publishing
  • Mike McLeod, PGA Tour
  • Stephanie Snow, Intermarkets

Immediately after the Awards Ceremony, join us at our Holiday Party!

FAQ

What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. 

 

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!