OPS TV
July 11, 2012
Pier 60
Pier 60 is an elegant event space overlooking the Hudson River which is part of the Chelsea Piers Sports & Entertainment Complex, located between 17th and 23rd Streets.
Pier 60
Chelsea Piers
Hudson River Greenway
New York, NY 10011
Register for $750
Registration opens January 30, 2012
Register today to join leaders in TV and Video advertising. $750.
Save up to 50% with Twitter discounts.
Building the Future of TV and Video
Television is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging “linear” and “video” to become a fully digital, truly connected media platform of the future – and it’s happening now.
OPS TV brings together the online media leaders, video experts and television innovators who are building the infrastructure for what will become the world’s largest digital media platform. Be part of OPS TV to learn cutting edge techniques and emerging best practices in online video advertising, connected TV, instream video and much more.
FAQ
Who attends OPS TV
OPS TV is an open-door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of video and ICTV advertising. The agenda for OPS TV will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for video and ICTV. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.
What to expect at OPS TV
Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.
Conference session topics will include:
- The Evolution of Video Advertising
- Video Ad Standards – What's in VAST/VPAID?
- The Opportunities in Video on Demand
- Getting Creative With Video Ad Units
- Is Social Video a Viable Channel?
- Video Convergence/Device Fragmentation
- Audience Targeting and Video RTB
News & Updates
OPS TV is over, but certainly not forgotten – read about the action on the live blog, enjoy this supplemental guide to the keynotes and panels and a background report on CIMM's TAXI standard.
Also, if you attended the event or have a paid membership, check out the event summary and click on speakers to view their presentations (where available). And come back soon for full-length keynote videos!
Sessions
2012/07/11
- 1:00 pm Welcome to OPS TV
- 1:10 pm Keynote Sponsor: LiveRail
- 1:20 pm Breaking the TV Model and Rebuilding It
- 2:00 pm Leveraging Discovery and Distribution to Reach Scale in Online Video
- 2:20 pm Beyond the Desktop
- 2:20 pm Private Video Marketplaces – The New Gateway to Ad Budgets?
- 3:00 pm Networking Break
- 3:30 pm Dynamic Ad Insertion: The Intersection of Strategy and Ops
- 3:30 pm Buying TV in a Digital World
- 3:30 pm Monetizing the Stream: The Challenge of Mid-Roll
- 4:10 pm Lunch
- 5:00 pm Keynote Sponsor: Vindico
- 5:10 pm The Future Economics of TV and Video
- 5:50 pm Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?
- 6:30 pm Ad-ID - The Foundation of Cross-Platform Measurement, Operations and Administration
- 6:40 pm Networking Break
- 7:10 pm Social TV Interaction: A Meeting of Dadaists
- 7:10 pm All Over TV Everywhere
- 7:10 pm Digital Video Syndication: The New Broadcasting
- 8:00 pm Partner Sponsor: Videoplaza
- 8:10 pm State of the Multiscreen Union
- 8:50 pm If Viewers Are in Control, Where Will They Take Us?
- 9:30 pm Cocktail Reception
Sponsorships
AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!
Speakers
Keynote Speakers | |||
 | Breaking the TV Model and Rebuilding It Warren Schlichting Senior Vice President DISH Media Sales & Analytics
|  | Future Economics of TV and Video Jack Myers Media Ecologist & Chairman Media Advisory Group @jackmyerscom
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 | State of the Multiscreen Union Evan Krauss EVP, Advertising Sales Shazam @evankrauss
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Focus On... Sessions | |||
 | Monetizing the Stream: The Challenge of Mid-Roll Maria Breza Global Head, Web and Mobile Ad Operations Bloomberg & |  | Dynamic Ad Insertion: The Intersection of Strategy and Ops Bill Sheahan Executive Director, Advertising and Content Operations Comcast Video Services & |
 | Eric Steinle Head of Product and Design for Web Bloomberg @eric_steinle
|  | Max Beahm Executive Director, Digital Media Comcast
|
 | How Digital Video Is Changing TV Buying and Vice Versa Jack Smith Chief Product Officer Simulmedia @jkellonsmith & |  | Digital Video Syndication: The New Broadcasting Matthew Corbin Chief Product Officer Digital Broadcasting Group @corbinmatthew
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 | Robert Davis Executive Director, Advanced Video Practice OgilvyOne @robertjohndavis
|  | All Over TV Everywhere Adam Smith Sr. Director, Advertising Operations and Technology ESPN Digital Media & |
 | Social TV Interaction: A Meeting of Dadaists Mitch Oscar Executive Vice President, Televisual Applications MPG The Collaborative Alliance & |  | Joey Trotz Sr. Director, Advertising & Digital Tech Strategies Turner Broadcasting System @joeytrotz
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 | Philip M. Napoli Professor of Communication and Media Management Graduate School of Business at Fordham University @pmnapoli
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Afternoon Panel: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms? | |||
 | David Kohl Advertising Sector Leader, Media & Entertainment Advisory Services Ernst & Young
|  | Janice Finkel-Greene EVP/Buying Analytics MAGNA Global
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 | Paul Mears SVP Engineering and Technology Nielsen Media Research
|  | Matthew Degel SVP, Head of Architecture and R&D Viacom Media Networks
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 | Artie Bulgrin Senior Vice President ESPN @AB58
|  | Jane Clarke Managing Director Coalition for Innovative Media Measurement (CIMM)
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Wrap-Up Panel: If Viewers Are in Control, Where Will They Take Us? | |||
 | David Lipkin Principal Method @davidlipkin
|  | Andrew Kippen VP of Marketing Boxee @boxee_mktg
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 | Rany Ng Group Product Manager, Display Advertising
|  | Mike Sommers Head of Product, Viggle Function(X) @mcsommers
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Sponsor/Partner Sessions | |||
 | Bringing Real-Time Bidding to Video Mark Trefgarne CEO and Cofounder LiveRail @trefgarne
|  | Video Advertising: Scratching the Surface Matt Timothy President Vindico @mtimothy
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 | Beyond the Desktop Noah Levine Product Evangelist Adobe
|  | TV Everywhere and Its Business Implications Frans Vermeulen Senior Vice President of Revenue and Strategy FreeWheel @DutchFreeWheel
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 | Private Video Marketplaces – The New Gateway to Ad Budgets? Henk Van Niekirk VP, Platform Sales Adap.tv
|  | Ad-ID – The Foundation of Cross-Platform Measurement, Operations and Administration Harold Geller Chief Growth Officer AD-ID @Adidentify |
 | What’s Next for the $175 Billion TV Ad Market? Sorosh Tavakoli CEO Videoplaza @soroshtavakoli
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