OPS TV

Breaking News + Updates

OPS TV is over, but certainly not forgotten – read about the action on the live blog, enjoy this supplemental guide to the keynotes and panels and a background report on CIMM's TAXI standard.

Also, if you attended the event or have a paid membership, check out the event summary and click on speakers to view their presentations (where available). And come back soon for full-length keynote videos!

About

Building the Future of TV and Video

Television is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging "linear" and "video" to become a fully digital, truly connected media platform of the future – and it's happening now.

OPS TV brings together the online media leaders, video experts and television innovators who are building the infrastructure for what will become the world’s largest digital media platform. Be part of OPS TV to learn cutting edge techniques and emerging best practices in online video advertising, connected TV, instream video and much more.

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Register today to join leaders in TV and Video advertising. $750.

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Speakers

Keynote

Focus On

All Over TV Everywhere

Adam Smith Sr. Director, Advertising... ESPN, Inc.

All Over TV Everywhere

Joey Trotz VP, Advertising Technology Strategy Turner

Buying TV in a Digital World

Robert Davis Executive Director, Advanced Video... OgilvyOne

Panel

Sponsor Session

Schedule

Jul 11, 2012
9:00 am9:10 am
Speakers
Rob Beeler (AdMonsters)
()
9:10 am9:20 am
LiveRail CEO Mark Trefgarne will speak on the impact of programmatic buying on video publishers in today’s rapidly growing online video advertising world. The presentation will touch on how technology, such as private exchanges, can enable publishers to embrace programmatic buying safely and more profitably.
Speakers
Mark Trefgarne (LiveRail)
Session Type
Sponsor Session
9:20 am10:00 am
These days it’s a common theme to say that a non-traditional medium has become traditional given the pace at which technology introduces new media and advertising platforms. The real question is whether or not established media players have the courage to use their position as incumbents to re-invent themselves and essentially cannibalize their own business. Warren Schlichting, Senior Vice President for DISH Media Sales & Analytics, will examine how the commerce of traditional TV...
Speakers
Warren Schlichting (Dish)
Session Type
Keynote
10:00 am10:15 am
To unlock the full potential of their video assets across all platforms and distribution vehicles, sites must have a video discovery and distribution strategy. Dow Jones and Taboola will discuss how technology can help achieve scale and make the most of a publisher’s video library. Your site may have the eyeballs, now how do you translate that into valuable video views, as well as acquire new audiences that go directly to your site to consume video content. Also, learn how to drive mobile,...
Speakers
Ira Silberstein (Taboola)
Rahul Chopra (News Corp)
Session Type
Sponsor Session
10:20 am11:00 am
Today’s video buyers want efficiency, transparency and control and they’re increasingly getting it from automated environments where they can apply audience targeting and performance optimization. And all too often, publishers are left watching from the sidelines as budgets increasingly migrate towards channels that their direct sales team has no access to. But are public exchanges the only way for sellers to get a slice of the programmatic buying action? Join Henk Van Niekerk, VP Sales for the...
Speakers
Henk van Niekerk (Adap.tv)
Session Type
Sponsor Session
Session Track
1
10:20 am11:00 am
Video-on-Demand, simulcast and live events each present unique technical challenges for video publishers. Join digital video industry luminary Noah Levine as he discusses concrete strategies and tactics for streaming and monetizting a broad range of content types to iPads, connected TVs, and other devices. Noah will draw on recent experience helping Adobe Auditude customers deliver Major League Baseball and other content from live and on-demand sporting events to viewers everywhere, creating...
Speakers
Noah Levine (Adobe)
Session Type
Sponsor Session
Session Track
2
11:00 am11:30 am
Session Type
Break
11:30 am12:10 pm
Though they may seem similar on the surface, managing video on demand platforms diverges greatly from IP-based video placement, though current dynamic ad insertion practices could be the intermediate steps towards universal IP-based delivery. Comcast’s Bill Sheahan, Executive Director, Advertising and Content Operations, and Max Beahm, Executive Director of Digital Media, will discuss where strategy and ad operations overlap in dynamic ad insertion, including programming strategies, ad loads,...
Speakers
Max Beahm (Comcast Spotlight – Corporate)
Bill Sheahan (Comcast Spotlight – Division)
Session Type
Focus On
11:30 am12:10 pm
The silos separating TV and digital video media planning teams are starting to break down (though not disappear completely); advertisers are deciphering how the two channels work together, how they’re different and the right kind of buys to promote interaction. Jack Smith, Chief Product Officer for Simulmedia, and Rob Davis, Executive Director of the Advanced Video Practice at OgilvyOne, argue that all sides need to be conversant in a common vernacular around context and audience that is still...
Speakers
Jack Smith (Simulmedia)
Robert Davis (OgilvyOne)
Session Type
Focus On
11:30 am12:10 pm
Building an automated video ad serving system for a 24-hour video stream culled from the live TV channel was a tall order, but the team at Bloomberg were up to the challenge. This included working with the TV team and learning terminology and best practices for a whole other media. Bloomberg's Eric Steinle, Head of Product and Design for Web, and Maria Breza, Head of Digital Revenue Operations, will outline the development of the system, the difficulties in making it a reality, how this mid-...
Speakers
Maria Breza (Bloomberg, L.P.)
Session Type
Focus On
Session Track
1
12:10 pm1:00 pm
Plus Jack Myers book signing.
Session Type
Meal
1:00 pm1:10 pm
This is the dawn of advertising in the digital video era. Advertisers are just beginning to learn how the capabilities in the digital world can better connect them with their viewers. VINDICO President Matt Timothy will explain why we will see a momentous shift in how brands and consumers engage with each other, and how the information derived from those interactions will put the advertiser in a position to make smarter decisions about effectively reaching their consumer.
Speakers
Matt Timothy (Vindico Group)
Session Type
Sponsor Session
1:10 pm1:50 pm
Gauging the future economics of TV and digital video requires understanding what it means to manage (and live) on the other side of the digital tipping point. Media Ecologist and Media Advisory Group Chairman Jack Myers will examine the eight major tipping points we have crossed in media and advertising; the three major tipping points we have crossed in business; and other major tipping points we have crossed in life, using analysis from his new book, “Hooked Up: A New Generation’s Surprising...
Speakers
Jack Myers (Media Advisory Group)
Session Type
Keynote
1:50 pm2:30 pm
Learn the details of a proposed initiative from the Coalition for Innovative Media Measurement (CIMM) that seeks to track content and ads as they move across multiple screens. It’s called Trackable Asset Cross-Platform Identification or TAXI. Think of it as a UPC code for media. CIMM is a coalition of media companies, media buying agencies and large advertisers who are collaborating to bring more innovation to cross-platform measurement. Ernst & Young will share results of a Feasibility...
Speakers
Artie Bulgrin (ESPN)
David Kohl (Ernst & Young)
Paul Mears (Nielsen)
Matthew Degel (MTV Networks)
Janice Finkel-Greene (MAGNA GLOBAL)
Session Type
Panel
2:30 pm2:40 pm
Harold Geller, Chief Growth Officer of Ad-ID, will discuss why this is a historic juncture in our supply chain’s history; Advertisers, agencies and media outlets are looking to improve cross-platform measurement, increase speed and efficiency in the production process, enable multi-platform campaigns and reduce cost, while enabling interactivity and address-ability. The universal adoption of Ad-ID is the greased lightening that our ecosystem needs.
Speakers
Harold Geller (Ad-iD)
Session Type
Sponsor Session
2:40 pm3:10 pm
Session Type
Break
3:10 pm3:50 pm
As we think about the next phases of industry development, our focus moving forward should be on cultivating the best possible content and driving engagement of that content across not just owned destinations and increasingly our social “earned” communities, but also through opportunities within syndicated video distribution. Digital Broadcasting Group Chief Product Officer Matthew Corbin explains that publishers are on the precipice of being able to position themselves as fully-functional...
Speakers
Matthew Corbin (Facebook)
Session Type
Focus On
3:10 pm3:50 pm
It's new, it's cool, it's omnipresent, it's... Another big challenge from a monetization perspective. Adam Smith, Senior Director of Advertising Operations and Technology at ESPN Digital Media, and Joey Trotz, Sr. Director of Advertising and Digital Tech Strategies at Turner Broadcasting System, chat one-on-one about the progress of their companies' TV Everywhere initiatives and the difficulties on the back end.
Speakers
Adam Smith (ESPN, Inc.)
Joey Trotz (Turner)
Session Type
Focus On
3:10 pm3:50 pm
Through analyzing data gleaned from Nielsen and major social analytics providers, Mitch Oscar, Executive Vice President of Televisual Applications at MPG and founder of The Collaborative Alliance, and Philip Napoli, Professor of Communication and Media Management at the Graduate School of Business at Fordham University, provide some directional guidance that the media community can utilize to move forward to help in its quest to evaluate the value proposition of social TV interaction,...
Speakers
Mitch Oscar (MPG)
Philip Napoli (Fordham University)
Session Type
Focus On
4:00 pm4:10 pm
The world is changing. TV advertising growth is flat in Western Europe and the US. Whilst TV is still a hugely important medium for achieving reach, audiences are shifting across other devices. Sell side video ad management platform Videoplaza, working with IHS Screen Digest, are exclusively launching their comprehensive research report on the IP delivered video advertising space, to the Admonsters community at TV OPS. The first of its kind, the report examines the growth of IP delivered video...
Speakers
Sorosh Tavakoli (Videoplaza)
Session Type
Sponsor Session
4:10 pm4:50 pm
The concept has been discussed for decades, but the proliferation of mobile devices is making interactive TV a reality. According to recent Nielsen research, 88% of tablet owners and 86% of smartphone owners used their devices at least once while watching television – this represents a fresh opportunity to deliver customized marketing and entertainment experiences to engaged consumers. Using case studies illustrating how multiscreen deployments can socially activate consumers, Evan Krauss, EVP...
Speakers
Evan Krauss (Shazam)
Session Type
Keynote
4:50 pm5:30 pm
The proliferation of new forms for consuming media has firmly put the users in control when it comes to engaging with content. While the landscape has shifted and older models of monetization are less relevant than before, traditional platforms have not been (and will not be) completely redefined – it’s just that the new models create exceptional value for both consumers and advertisers. This panel will examine what users are now expecting in a media experience, where technology is headed and...
Speakers
David Lipkin (Method, Inc.)
Rany Ng (DoubleClick)
Mike Sommers (Function(X) Inc)
Session Type
Panel
5:30 pm7:30 pm
Session Type
Activity

FAQ

Who attends OPS TV

OPS TV is an open-door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of video and ICTV advertising. The agenda for OPS TV will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for video and ICTV. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

What to expect at OPS TV

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

Conference session topics will include:

  • The Evolution of Video Advertising
  • Video Ad Standards – What's in VAST/VPAID?
  • The Opportunities in Video on Demand
  • Getting Creative With Video Ad Units
  • Is Social Video a Viable Channel?
  • Video Convergence/Device Fragmentation
  • Audience Targeting and Video RTB
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