Training - 110: This is Your Ad Server: DART for Publishers (DFP)
New York, NY | June 25, 2009
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|Time:||9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
|Fee:||$ (includes course materials, lab fees, lunch and refreshments)|
Dart for Publishers (DFP) is one of the most powerful and multi-faceted ad servers on the market today. This training session will provide a comprehensive and detailed overview of the capabilities offered by DFP and provide the information on how to traffic ads and serve campaigns more efficiently through the application.
We will start with the administration tab where we will create contacts, agencies, advertisers and user/user groups. Then we'll view the Network tab where you can set all the network properties like exclusions, tile categories, promotional ads, paying ads, over delivering option, advertising credit checks, and so on. Next, we will go through all the steps to create an order, create different line items in the order with different ad types, target different sites, use geo-targeting, and assign creatives to your line items, including third party ads and home hosted ads. We will also show you how to pull different types of reports so you can send those reports to finance or the optimizing group.
Finally, we will end the class by discussing how tags are connected to your line items. This will help you understand why your campaign may not be serving or reaching the impressions booked.
Who should attend?:
This course will be beneficial to all ad operations staff who want to better understand how DFP works and learn about all the different targeting methods it offers.
About the Instructor:
Eric Latreille is an ad operations technical specialist who is passionate about the power of online advertising. Earlier this year Eric joined Transcontinental, Canada's largest publisher, where he provides his new team with expert knowledge of site re-tagging and Dart for Publisher (DFP) on a digital platform that delivers unique content through more than 120 Web sites. As an educator, he brings his impressive background and experience into the classroom, providing attendees with invaluable tools for implementing best practices while administering DFP.
Prior to joining Transcontinental, Eric worked as Team Manager of Ad Operations at Canoe, a canadian media news organization where he and his team implemented and maintained DFP and Dart Sales Manager (DSM). Eric has served as a liaison to both technical teams and agencies by keeping up on current standards and procedures, creating new products and ahndling all aspects of ad testing and delivery.