Training - 203: Video Processing & Trafficking
New York, NY | August 1, 2007
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|Time:||9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
|Fee:||$ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class)|
Discounts are available for companies enrolling 2 or more people. Please email email@example.com for a volume discount code.
With the current industry emphasis in the efficient monetization of video, advertising products like instream video that take advantage of current high CPMs are becoming more important. The process and workflows that meet at the interaction of ad operations, ad servers and content and tracking systems are key to long lasting and scaleable video products and processes that will work today and into the near future.
Video knowledge and systems stretch between many groups and interrelated processes. These include technology development, content management, ad traffickers, inventory management and even finance in order to have a scalable product. Conversely, there are few individuals who understand the entire work flow involved in online video, and even fewer companies who monetize it efficiently This course will furnish attendees with a fuller knowledge of the end to end processes in advertising operations for Video advertising products.
Who should attend?:
This course is designed for both ad operations managers and other personnel in related Internet divisions, who want to acquire a knowledge of "best practices" in video advertising products and work flows.
This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in ad ops/trafficking for 3 months to 3 years.
About the Instructor:
Ben Barokas is one of the founders of Pheonix Consulting LLC. At Pheonix, he provides strategic and tactical assistance on advertising operations and strategy, specifically to sites that are focused on the monetization of video assets.
Prior to Phoenix, Ben was the Director of Products and Innovation at The Fifth Network (TFN). Ben led the development efforts of TFN's proprietary video player, ad products and scheduling platform. Prior to joining TFN, Ben was a senior manager on the team that developed and launched the AOL video platform.
Ben also serves on the IAB's Broadband Committee and helped to steer the committee's discussions in the establishment of the Broadband Video Measurement Guidelines.
Ben received his BS in Applied Economics from Virginia Tech and completed an undergraduate residency at the Budapest University of Economic Sciences. He also attended graduate school at the University of Hawaii.