AdMonsters Meetup: Seattle

August 14, 2014

WhitePages Seattle

5 – 8 p.m.: Harnessing the Next-Gen Tech Stack

Harnessing the Next-Gen Tech Stack

The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential? WhitePages’ Eric Meixner and Jeff Mayer join United Online Media’s Santo Criscuolo in sharing their experiences in this fast-changing environment and discussing what’s required for next-generation stack optimization and management.
Panelists
Eric Meixner, Vice President, Advertising Operations, WhitePages

Eric Meixner is the Vice President of Advertising Operations at Whitepages.com, Inc. He has over 14 years of online advertising experience and has been an AdMonster since 2005. He has a Bachelor’s in Physics from The Johns Hopkins university and a Master’s in Physics from Michigan State University.

 

 

 

 

 

 

 
Santo Criscuolo, Senior Vice President, Media Group, United Online Media Group

Santo Criscuolo is the Senior Vice President of United Online’s Media Group.  He is responsible for managing Sales and Operations for UOL’s Display and Mobile Advertising, Search, Ad Technology and Data partnerships.
Previously, he spent 5 years with Microsoft as a District Manager of MSN Global Sales & Marketing and Mobile Team Leader. Prior to joining Microsoft, Criscuolo spent 2 years with Onvia.com as a Managing Director of Onvia’s Solution Group and was part of a team that raised $570 million dollars through an IPO. Criscuolo is also a Goodtimes Project Board Member. The Goodtimes Project is a 501c3 charity that provides a no cost camp environment for children affected by cancer where they can recapture the joys of childhood.

Jeff Mayer, Senior Analyst, Inventory & Programmatic Advertising, WhitePages

Jeffrey Mayer is the Senior Analyst of Inventory & Programmatic Advertising at WhitePages.com. He is responsible for managing programmatic operations, developing and on-boarding new partnerships, yield optimization, and inventory management for display advertising.
He is an active member of AdMonsters, the IAB Programmatic Council, Premium Programmatic Task Force, Digital Automation Task Force, Mobile Programmatic Task Force and Viewability Measurement user group. In addition to his passion for all things digital, he also performs Improv Comedy in New York City.

FAQ

What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies.

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

Promo

The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?

WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.

Sponsorships