AdMonsters Meetup – SF

AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyers and sellers to hobnob, as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.

Mo’ screens, mo’ problems? With consumers leaping from device to device, agencies and publishers are re-assessing how best to deliver consistent messaging across desktop, mobile, tablet and even TV. The obstacles are formidable – measurement, targeting and tracking, efficient delivery, optimal formats and siloed budgets. Hence why we’ve assembled a variety of publisher and agency representatives to discuss their trials and successes in collaborating to make the most of the ever-developing cross-channel ecosystem. 

But the talk is just one part of this informal gathering where we encourage those in the digital advertising trenches to interact with their peers on both the supply and demand sides. This event is open to just about anyone from a publisher or agency – sales, ops, marketing, etc. (To keep the discussion peer-based, we’re limiting the amount of tech provider participation.)

You’ll laugh, you’ll learn, you’ll network – it’s what AdMonsters is all about.

Meetup Speakers:

Michael Brunick
SVP, Programmatic
MAGNA Global

Michael Brunick is an experienced media professional with expertise in both the online and offline worlds, as well as in the applied technology space. He has previously worked in Los Angeles and New York, and is currently based in San Francisco, providing advanced media and marketing solutions for clients including Chrysler, Verizon, MasterCard, Sony, Kia, Burberry, Johnson & Johnson and Ameriprise.

Alex Linde
SVP, Monetization
The Weather Company

Alex Linde leads the digital monetization group at The Weather Company (Weather), overseeing the teams responsible for ad products, ad technology, and ad-supported creative services for the mobile and digital applications for The Weather Channel and weather.com. In this role, he bridges the consumer offering and marketing offering provided by Weather. He reports to Curt Hecht, chief global revenue officer.

Alex joined Weather in June 2012 as vice president of mobile and digital apps, responsible for developing, managing and executing all aspects of The Weather Channel mobile strategy. Prior to Weather, Alex worked at Yahoo!, where he served as director of mobile and tablet advertising, and previously as director of mobile platforms. 

Christopher Murphy
VP, Marketing and Partnerships
Accuen

Christopher is the VP of Marketing & Partnerships for Accuen, overseeing brand positioning, product marketing, PR and communications as well as exploring programmatic partnerships with leading ad technology, data, and media companies. 

Prior to Accuen, Christopher was Sr. Director of Platform Products at Glam Media and spent 5 years at Right Media/Yahoo! At Glam Media, he led the marketplace channel, working with advertisers and partners to explore and pioneer RTB and private exchange relationships. While at Right Media/Yahoo!, Christopher covered numerous roles including publisher business development, professional services, and network operations.

Kelly Roark
VP, Interactive Sales & Business Development
Scripps Networks

Kelly Roark, VP, interactive sales & business development for lifestyle media leader Scripps Networks Interactive, oversees sales strategy for programmatic and emerging business. In her role, Kelly launched and manages the Scripps private ad exchange across display, mobile, video and audience extension. She identifies new revenue streams and partnerships with advertisers, agencies and technology vendors to boost sales, yield and operational efficiency. She also collaborates with her direct sales team on cross-platform sponsorships and training to increase relevance and revenue per transaction leveraging audience data and new technology.