OPS

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About

OPS NY will focus on companies that are not simply reacting but seizing the opportunity to lead the way in digital. Topics to be discussed include:

  • the evolution of agency trading desks;
  • programmatic premium;
  • data as a currency;
  • mobile tracking;
  • multi-platform digital video strategy;
  • transforming role of social;
  • and more.

Come find out where digital advertising is headed and take control of your company’s future.

Register

Speakers

Keynote

Three Trends That Change Everything... Again.

Jerry Shereshewsky Chief GrownUp GrownUpMarketing

Tumbling Into a Creative Revolution

Rick Webb Revenue and Marketing Consultant Tumblr @rickwebb

Branded Content Is a Laughing Matter

Chris Bruss Vice President of Branded... Funny or Die

Branded Content Is a Laughing Matter

Ed Wise SVP of Branded Entertainment Turner

Focus On

The Atlantic's Head-First Dive Into Digital

Hayley Romer Associate Publisher The Atlantic

The Atlantic's Head-First Dive Into Digital

Kimberly Lau Vice President and General Manager The Atlantic Digital

Responsive Design: Adjusting to a Multiplatform World

Aaron Jones CTO IDG Communications

Responsive Design: Adjusting to a Multiplatform World

Larry Chevres Chief Technology Officer New York Media

Mobile: The Tracking You Are Used To, Just Better

Paul Gelb Head of Strategy MoPub

Buy-Side Sell-Side Free-for-All

Jeremy Hlavacek VP, Strategy and Business Operations The Weather Company @jhlava

Buy-Side Sell-Side Free-for-All

Vikram Somaya GM, WeatherFX The Weather Company @vikramsomaya

Data as Currency

Matt LeMay Platform Manager bitly

Digital Video and Strategy: Collaboration Is King

Beth Doyle Innovations Director VivaKi

Digital Video and Strategy: Collaboration Is King

Mark Marvel Director of Business Management MSNBC

Digital Video and Strategy: Collaboration Is King

Neil Ascher Managing Director, President of... Zenith Optimedia

Digital Video and Strategy: Collaboration Is King

Mike Zarneke Founding Partner Alternate Routes

Panel

A Fireside Chat on Digital Advertising's Future

Bob Arnold Associate Director, Global Digital... Kellogg Company

A Fireside Chat on Digital Advertising's Future

Curt Hecht Global Chief Revenue Officer The Weather Company

A Fireside Chat on Digital Advertising's Future

Michael Leo CEO and President Operative

A Fireside Chat on Digital Advertising's Future

Rob Beeler Content Czar AdMonsters @rbeeler

Sponsor Session

Google DoubleClick – The Customer Is Always Right: How to Please Advertisers and Users

Jonathan Bellack Director of Product Management Google

The Rubicon Project – From RTB to Programmatic Guaranteed: Protocols, Algorithms and Auctions

Neal Richter Director of Science & Research The Rubicon Project

Symantec – Mastering Malvertising: Protecting Your Site Traffic and Reputation

Peter Moore Product Marketing Specialist Symantec

Mixpo – Fulfilling the Multi-Screen Promise

David Cole VP, Sales and Business Development... Mixpo Inc.

Mixpo – Fulfilling the Multi-Screen Promise

Zach Chapman Senior Vice President, Director of... Univision Interactive Media

AdTruth – Solving the Mobile Audience Recognition Crisis: Life Without Cookies Is Pretty Sweet

James Lamberti General Manager AdTruth

Keynote Introduction: Shiny Ads

Roy Pereira CEO & Founder Shiny Ads

Taboola – Leveraging Discovery, Distribution and Ad Delivery to Reach Scale in Online Video

Ira Silberstein SVP of Publisher Operations Taboola

Taboola – Leveraging Discovery, Distribution and Ad Delivery to Reach Scale in Online Video

Maria Breza Head, Digital Revenue Operations Bloomberg, L.P. @mbreeze

Taboola – Leveraging Discovery, Distribution and Ad Delivery to Reach Scale in Online Video

Ron Stitt Group VP, Digital Media Fox Television Stations, Inc

Schedule

Oct 4, 2012
8:00 am — 9:00 am
Session Type
Full Group
9:00 am — 9:20 am
Session Type
Full Group
9:20 am — 9:30 am
Although remnant ad sales have seen a lot of modernizing in the last five years, Premium ad sales hasn't changed since the days of print ad sales. Shiny Ads has launched a holistic product solution that modernizes the way the digital publishers take and manage premium ad buys from agencies and smaller advertiser as well as their own direct sales teams.
Speakers
Roy Pereira (Shiny Ads)
Session Type
Sponsor Session
9:30 am — 10:00 am
Jerry Shereshewsky, the last of the Mad Men and Chief GrownUp at GrownUpMarketing will share his thoughts on what trends will change your business – everything from brand to publisher – and introduce three new companies with three new technologies that will (again) change the way you do business. Just when you thought it was safe to go back in the water....
Speakers
Jerry Shereshewsky (GrownUpMarketing)
Session Type
Keynote
10:00 am — 10:40 am
 No business can succeed without satisfied customers. Media companies have the extra challenge of needing to please two customer sets – advertisers and users – whose interests do not always align. Let's talk about their changing needs and how you can deliver more value to each. 
Speakers
Jonathan Bellack (Google)
Session Type
Sponsor Session
10:40 am — 11:00 am
Session Type
Break
11:00 am — 11:40 pm
Maybe you're up to date on the latest buzz words and trends, but would you like to know what's actually going on behind those much-gossiped about phrases? Jeremy Hlavacek, VP of Strategy and Business Operations at Varick Media Management, and Vikram Somaya, Global Operations and Audience at Thomson Reuters, respectively offer the buy side and sell side takes on such hot-button issues as programmatic premium, video RTB, multi-channel campaign configuration, plus the future of trading desks and...
Speakers
Jeremy Hlavacek (The Weather Company)
Vikram Somaya (The Weather Company)
Session Type
Focus On
Session Track
3
11:00 am — 11:40 pm
The implicit value of user data has long been a crucial part of the online economy. But with increasing awareness and concern over data privacy, expectations are changing radically and rapidly. As users begin to better understand and control the value of their own data, old assumptions and methodologies are no longer tenable. How can companies, technology platforms and end-users work together to create mutually beneficial systems? How can we move towards a model where the data that users...
Speakers
Matt LeMay (bitly)
Session Type
Focus On
Session Track
3
11:00 am — 11:40 am
The proliferation of devices has forever changed the world of video. No longer is there a simple, singular solution to deliver video to consumers across a variety of screens, and as a result, brands and marketers are often left with solutions that fail to deliver the results they want, or need. Enter VivaKi's The Pool, a first of its kind testing initiative built on the collaborative participation of a select group of clients, content providers and technology companies – all of whom are “...
Speakers
Beth Doyle (VivaKi)
Mark Marvel (MSNBC)
Neil Ascher (Zenith Optimedia)
Mike Zarneke (Alternate Routes)
Session Type
Focus On
Session Track
2
11:50 am — 12:30 pm
Want to sound like the smartest man or woman in the room? Join Rubicon Project's Chief Scientist, Dr. Neal Richter, for a deep dive on the math and science behind the complicated world of ad technology and learn how innovation is making publishers more money.
Speakers
Neal Richter (The Rubicon Project)
Session Type
Sponsor Session
Session Track
1
11:50 am — 12:30 pm
Online display advertising is big business, allowing websites of all varieties to provide rich content without having to worry about “keeping the lights on.” While this industry continues to evolve, there are certain aspects of the business that pose a threat to the reputations and advertising revenue streams of websites, not to mention their visitors – malware in advertising, or “malvertising,” presents such a challenge. Join Symantec to learn about the recent history of malvertising, the...
Speakers
Peter Moore (Symantec)
Session Type
Sponsor Session
Session Track
2
12:30 pm — 1:20 pm
Session Type
Meal
1:20 pm — 1:55 pm
In June Rick Webb, cofounder and former COO of groundbreaking agency The Barbarian Group, turned heads by announcing that he would be working on a full-time basis as a consultant for the burgeoning monetization efforts at Tumblr. Claiming that most of web advertising is still "crap," Webb wrote that it was time to switch to the platform side and that Tumblr is all about "creativity and creators, form product to community." Sharing insight from his current experience as well as lessons from from...
Speakers
Rick Webb (Tumblr)
Session Type
Keynote
1:55 pm — 2:10 pm
To unlock the full potential of their video assets across all platforms and distribution vehicles, sites must have a video discovery and distribution strategy. Both Bloomberg and Fox Broadcasting, who have made strong inroads in online video will discuss with Taboola how technology can help achieve scale and make the most of a publisher’s video library. Your site may have the eyeballs, now how do you translate that into valuable video views, as well as acquire new audiences that go directly to...
Speakers
Ira Silberstein (Taboola)
Maria Breza (Bloomberg, L.P.)
Ron Stitt (Fox Television Stations, Inc)
Session Type
Sponsor Session
2:10 pm — 2:50 pm
It's arguable that no publisher has blurred the line between advertising and content quite like Funny or Die, which develops memorable (and hilarious) branded content at an impressive rate: With an average of 10 branded content campaigns per quarter, the site has produced over 200 branded entertainment campaigns and hundreds upon hundreds of branded entertainment videos since 2007. Chris Bruss, Vice President of Branded Entertainment, and Ed Wise, Vice President of ad sales, will dive into the...
Speakers
Chris Bruss (Funny or Die)
Ed Wise (Turner)
Session Type
Keynote
3:00 pm — 3:40 pm
The Multi-Screen world is upon us. Univision has teamed up with Mixpo to successfully offer advertisers integrated advertising packages that reach across Univision’s vast array of TV, online, mobile, and tablet properties. Zachary Chapman of Univision and David Cole of Mixpo will discuss the strategic opportunities multi-screen advertising provides, the challenges inherent in delivering video ads across all digital properties, and the solutions needed to fulfill the multi-screen promise.
Speakers
David Cole (Mixpo Inc.)
Zach Chapman (Univision Interactive Media)
Session Type
Sponsor Session
Session Track
1
3:00 pm — 3:40 pm
Mobile advertising, despite the growth and hype of recent years, is far from reaching its potential. While there’s a surplus of opportunity, there are also seemingly overwhelming challenges that stand in the way of realizing the full potential of mobile as an advertising and marketing performance channel. In this session, James Lamberti, General Manager from AdTruth, will discuss the current mobile landscape, the key challenges facing mobile marketers, real case studies and practical tips for...
Speakers
James Lamberti (AdTruth)
Session Type
Sponsor Session
Session Track
2
3:40 pm — 4:10 pm
Session Type
Break
4:10 pm — 4:50 pm
Having been around since 1857, The Atlantic has seen its fair deal of media upheaval over more than 150 years in operation. However, the company's bold steps in meeting the digital revolution head on, including introducing a variety of consumer and advertiser products and forwarding a consolidated cross-platform approach, could be its most remarkable transformation. Associate Publisher Hayley Romer and Kim Lau, Vice President and General Manager of the Atlantic Digital, will discuss new...
Speakers
Hayley Romer (The Atlantic)
Kimberly Lau (The Atlantic Digital)
Session Type
Focus On
4:10 pm — 4:50 pm
Aaron Jones, CTO and VP of Product Development at IDG Consumer & SMB, joins Larry Chevres, CTO of New York Media, in discussing how publishers' embrace of responsive design will shake up digital advertising across platforms.
Speakers
Aaron Jones (IDG Communications)
Larry Chevres (New York Media)
Session Type
Focus On
Session Track
1
4:10 pm — 4:50 pm
Showing the effectiveness of mobile advertising has been somewhat stymied by the lack of effective tracking tools, leading many to question whether mobile tracking is merely a fantasy. Oh, no it isn’t – over the last several months, mobile tracking and metrics have been an intense area of investigation for Paul Gelb, Vice President and Founder of the mobile practice at Razorfish. In this session, he’ll share finding from his hunt for long-term viable solutions that respect consumer privacy,...
Speakers
Paul Gelb (MoPub)
Session Type
Focus On
Session Track
2
5:00 pm — 5:40 pm
Digital advertising has hit a tipping point, with the rapid expansion and adoption of technology forcing dynamic shifts from all players across the ecosystem. To debate the next steps for the industry, AdMonsters has assembled representatives from some of the foremost players in the field: An innovative publisher building tirelessly across platforms, a brand boldly pushing forward in the world of programmatic buying and an advertising technology company constructing the systems for transparent...
Speakers
Bob Arnold (Kellogg Company)
Curt Hecht (The Weather Company)
Michael Leo (Operative)
Rob Beeler (AdMonsters)
Session Type
Panel
5:40 pm — 7:30 pm
Session Type
Full Group

FAQ

Who attends OPS?

  • CxOs, General Managers, and Managing Directors
  • Business Development & Strategic Leaders
  • Heads of Online
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

The types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

What's included in your pass

All passes include full access to OPS New York. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers
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