AdMonsters Screens

Breaking News + Updates

AdMonsters Screens unites the digital media leaders responsible for building the revenue engines of the multi-screen web.

Now speaking:

  • Martina King, former Managing Director of Aurasma, and Claire Valoti, Managing Director of O2 Media, will deliver the afternoon keynote: 'Augmented Reality Gets Real.'
  • Tom Bowman, BBC VP of Strategy & Operations for Global Advertising Sales, ponders whether revenue can keep up with the pace of user adoption.
  • Sanjit Atwal, CEO & Co-Founder of Squawka, wonders at the creative opportunities unleashed by the second screen.
  • Plus executives from easel TV, Zeebox, ScreenReach and more!

 

About

AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2013! Get a preview into the world of AdMonsters below.

OPS Mobile NY 2012 – Sizzle Reel from AdMonsters on Vimeo.

Monetise the smart-screen future!

"Understanding how and why consumers view multi-screens opens the door to the future of advertising and content creation," Sherrill Mane, IAB

The age of multi-screen is upon us. Just take a look around - there are more rich media enabled screens in our hands than ever before. The popularity of smartphones, digital billboards, internet connected TVs, and tablets has shifted the traditional consumer consumption model. As demand for content on the move has increased, so has the opportunity for the screens savvy marketer.

There are consumers out there who may never use a desktop PC in its current form. Worldwide media tablet sales are forecast to total 118.9 million units in 2012 – that’s a 98% increase from 2011, and sales are only projected to increase. (Gartner Research).

As an industry, we need to react to this change in consumer behaviour and ensure that we have the measures, infrastructure, and framework in place to effectively develop and monetise this already lucrative market.

Whether you're interested in mobile, tablet, IPTV, goggles, or other enabled devices, learn cutting edge techniques and best practices from industry leaders and get involved in discussions with expert panelists only at AdMonsters Screens.

Register

$350

Register now for only $350 (~£220 GBP) and save 30% off the full registration price! 

Follow us on Twitter for more even deeper discounts and other Twitter-exclusive offers.

Speakers

Keynote

Revenue at the Speed of User Adoption

Tom Bowman VP Strategy & Operations Global... BBC Worldwide @@TomKBowman

Augmented Reality Gets Real

Martina King Former Managing Director at Aurasma... Consultant

Augmented Reality Gets Real

Claire Valoti Managing Director O2 Media

Focus On

Brands See Screens Everywhere

Paul Rawlings Founder & CEO Screach

Brands See Screens Everywhere

John Hill Writer, Journalist and Platform... Screach

Connecting Advertising and TV

Bill Scott Chief Operating and Commercial... easel TV

Chats, Stats and Creatives

Sanjit Atwal CEO & Co-Founder Squawka

Bringing Scale to the Second Screen

Simon Miller Chief of Product & Content... zeebox

Closing the Consumer-Cycle: The Next Generation of Ad Tagging

Tej Rekhi International Innovation Strategist MediaMind UK

Panel

How Consumers Discover Content

Nadav Rosenberg General Manager, Europe Taboola

How Consumers Discover Content

Pasa Mustafa Director East London Productions

How Consumers Discover Content

Lee Williams Executive Director – Digital Northcliffe Digital

How Consumers Discover Content

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

Transcending Screens

Michael Nutley Digital Media Expert Consultant

Transcending Screens

Tim Hussain Head of Platform Development &... BSkyB

Transcending Screens

Oliver Newton Head of Strategic Partnerships Starcom MediaVest Group

Transcending Screens

David McMurtrie Head of Publisher Solutions, UK/NL DoubleClick

Analytics & Attribution in the Multiscreenverse

Dan Robinson Artemis Manager MPG Media Contacts

Analytics & Attribution in the Multiscreenverse

Chris Kempt Managing Director and Founder Kempt Ltd

Analytics & Attribution in the Multiscreenverse

Mat Morrison Head of Social Media Starcom MediaVest Group

Sponsor Session

Adobe: Beyond the Desktop – Next-Generation Strategies for Bringing VOD, Live Events and Simulcast...

Steve Allison Technical Evangelist Adobe

DoubleClick: Preparing for When the Wall Comes Down

Marcel Gordon Product Manager, DFP Mobile DoubleClick

VisualDNA: 'Live' Audience Profiling

Benjamin Tice Head of Agency Sales VisualDNA

Videoplaza: Multi-screen Monetisation in a Real-World Context

Rags Gupta Chief Commercial Officer Videoplaza

Schedule

Nov 19, 2012
8:00 am — 9:00 am
Session Type
Meal
9:00 am — 9:20 am
An introduction to AdMonsters Screens by Vice President of Content Rob Beeler and CEO & Founder of AdMonsters Bowen Dwelle.
Speakers
Rob Beeler (AdMonsters)
Bowen Dwelle (AdMonsters)
9:20 am — 9:30 am
VisualDNA uses image-based quizzes to understand people’s online and offline life. Benjamin Tice, Head of Agency Sales, will lead an interactive demonstration showing what goes on behind the scenes as a person takes a VisualDNA personality test. Get a glimpse of the patented technology and processes that turn billions of raw data points into valuable insight for businesses and consumers.
Speakers
Benjamin Tice (VisualDNA)
Session Type
Sponsor Session
9:30 am — 10:00 am
One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide will examine how to keep pace with this disruptive rate of change – and...
Speakers
Tom Bowman (BBC Worldwide)
Session Type
Keynote
10:00 am — 10:10 am
Session Type
Break
10:10 am — 10:50 am
Paul Rawlings, Founder and CEO of Screach, will share how digital messaging has moved beyond the TV, the computer and the mobile device into new areas. Using case studies from brands like Cadbury and Pepsi, Paul will demonstrate how to think beyond silos and about continual conversations with consumers.
Speakers
Paul Rawlings (Screach)
John Hill (Screach)
Session Type
Focus On
10:10 am — 10:50 am
Football fans are no longer content to share their thoughts about their favorite team with those within earshot - they want everyone on the web to know. As these fans turn to the second screen to be heard, advertisers can take "in game" messaging to a new level. Sanjit Atwal, Co-Founder and CEO of Squawka will share how the second screen is creating all new sorts of bespoke creative opportunities.Related Links:Q&A with Sanjit Atwal CEO & Co-Founder of Squawka
Speakers
Sanjit Atwal (Squawka)
Session Type
Focus On
10:50 am — 11:20 am
Session Type
Break
11:20 am — 12:00 pm
Video-on-Demand, simulcast and live events each present unique technical challenges for video publishers. Join digital video industry luminary Steve Allison as he discusses concrete strategies and tactics for streaming and monetizting a broad range of content types to iPads, connected TVs, and other devices. Steve will draw on recent experience helping Adobe Auditude customers deliver the 2012 Summer Olympics and other content to viewers everywhere, creating never-been-done before video...
Speakers
Steve Allison (Adobe)
Session Type
Sponsor Session
12:00 pm — 12:40 pm
Speakers
Dan Robinson (MPG Media Contacts)
Chris Kempt (Kempt Ltd)
Mat Morrison (Starcom MediaVest Group)
Session Type
Panel
12:40 pm — 1:30 pm
Session Type
Meal
1:30 pm — 1:40 pm
The TV-watching experience has gone through a fundamental shift. For the first time, the multiscreen reality is now here. Video has moved off the TV screen in the living room and on to a variety of other devices – the mobile, tablet, PC and connected TV. This presentation will look at the growth of IP-delivered video and monetisation as well as highlighting how a broadcast business – UK’s STV – has innovated to deliver a digital strategy that is truly multiscreen.
Speakers
Rags Gupta (Videoplaza)
Session Type
Sponsor Session
1:40 pm — 2:10 pm
With each advance in advertising technology, we move further away from broadcasting to consumers closer to directly connecting marketers and consumers. Martina King, former Managing Director of Aurasma, will examine how burgeoning tools such as digital cinema and augmented reality are accelerating this transition. In addition, Claire Valoti, MD of O2 Media, will join Martina to discuss how mobile will become the ad medium for the next decade and how the combination of technology with the mobile...
Speakers
Martina King (Consultant)
Claire Valoti (O2 Media)
Session Type
Keynote
2:20 pm — 3:00 pm
Users are shifting their focus beyond the desktop, and while publishers have evolved their content to more user-friendly cross-device formats, advertisers still appear hesitant to engage at scale with this newer channel. We’ll be exploring these dynamics and providing some guidance to publishers on how to be best prepared for when the ‘wall’ finally comes down. We’ll explore the publisher challenges of reaching the user amidst the developing device shift, while giving some real data about the...
Speakers
Marcel Gordon (DoubleClick)
Session Type
Sponsor Session
3:10 pm — 3:50 pm
For all the talk of a second screen, let us not forget that people will be interacting with their televisions as well. Bill Scott, Chief Operating & Commercial Officer at easeltv will walk through how connected TV provides an amazing advertising experience for branded content and is bringing the best of TV and digital together.
Speakers
Bill Scott (easel TV)
Session Type
Focus On
3:10 pm — 3:50 pm
Creatively, the second screen is a blank canvas and we've only begun to tap into the possibilities of new experiences for consumers to interact with brands. But for every new, exciting creative is someone on the back end trying to figure out how to manage that innovation at scale – basically turning "never been done before" into "never been done before and profitable." Through sharing case studies, Simon Miller, Chief of Product & Content Development at Zeebox, will examine attempts to...
Speakers
Simon Miller (zeebox)
Session Type
Focus On
3:10 pm — 3:50 pm
2012 has been a pivotal moment in human history when we have seen more networked devices that humans on the planet. With Automatic Content Recognition (ACR), devices are beginning to recognise and communicate with one another, and consumers and marketers alike are investigating 'dual-screen'. Colliding traditional and new media processes, accurate audience measurement finally meets the right ad at the righttime across devices. There are many key challenges for next generation ad tagging for...
Speakers
Tej Rekhi (MediaMind UK)
Session Type
Focus On
3:50 pm — 4:10 pm
Session Type
Break
4:10 pm — 4:50 pm
Speakers
Nadav Rosenberg (Taboola)
Pasa Mustafa (East London Productions)
Lee Williams (Northcliffe Digital)
Rob Beeler (AdMonsters)
Session Type
Panel
4:50 pm — 5:30 pm
After a day of discussing advertising in the multi-screen world, this panel will discuss why the focus on the screens and the technology may be missing the point. While digital operations experts obviously need to know about the technology to execute advertising campaigns, advertisers, agencies and brands need strategies that looks beyond the screen to the consumer.
Speakers
Michael Nutley (Consultant)
Tim Hussain (BSkyB)
Oliver Newton (Starcom MediaVest Group)
David McMurtrie (DoubleClick)
Session Type
Panel
5:30 pm — 7:30 pm

FAQ

Who attends Screens?

AdMonsters Screens caters to media leaders, mobile/tablet experts, digital marketers and innovators and those that are already trading in in the currencies of multi-platform and multi-screen. Attendees include:

  • Design & build creative agencies
  • Leading digital media agencies
  • Publishers & media owners
  • Advertisers & client brands
  • Technology vendors
  • The media technology investment community
  • Entrepreneurs, innovators and designers

What topics will be covered?

A sample of the topics that will be covered is:

  • Metrics and Measurement across platforms
  • Creative delivery
  • Maximising reach
  • Interaction between devices
  • Freemium vs. paid content strategy
  • Click-throughs V Completion plus many more

I'd like to present at Screens. How can I get in touch?

To apply as a speaker at Screens, please send our editorial team a message editor@admonsters.com. Be sure to include:

  • Your name & email
  • Which company you work for or represent
  • Whether you are putting yoursef forward as a speaker or you are another persons representative
  • A brief summary of your proposed topic
  • Any other information you think we should know

I'd like to discuss sponsorship opportunities at Screens. How do I get in touch?

Our events are supported by the leading media technology and services companies. If you would like to know more about the opportunities at Screens, or any other event, please get in touch with our sales team (sales@admonsters.com).

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