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OPS is the Future of Advertising

Accelerate growth and profitability through operations & technology

OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions  are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.

Key topics of OPS includes: how mobile & wireless computing are reshaping the way brands and consumers interact; agency strategy; real-time bidding; social media; video; EU privacy regulation; and other key topics. Let us help you transform revenue into profit.

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Speakers

Keynote

Demand-Side Platforms: The Renaissance of Display Media

Richard Wheaton Managing Director Neo@Ogilvy

Bigger Than Broadcast

Fru Hazlitt Managing Director ITV

Better Customer Relationships Are Built Through Play

Jonny Shaw Master Chieftain Naked Play

Advertising in the Post-PC Era

Russell Buckley Partner Ballpark Ventures

Focus On

Complementary, Not Competitive: Radio & New Media

Tim Ferris Head of Multi Platform Partnerships Global Radio

Complementary, Not Competitive: Radio & New Media

Tony McAllister Head of Digital Sales Global Radio

Breaking Down The Paywall

Peter Slaughter Director Ad Operations Financial Times

Adventures in App Publishing: How Traditional Publishing Has Changed Forever

Jonathan Kitchen Commercial Director Dennis Publishing Ltd

Evolution of Dynamic Creative

Andrew Walmsley Founder i-level Ltd.

Ops and Sales

Naomi Hahn Head of Display Advertising Trader Media Group

Panel

Panel Discussion: Video

Brian Fitzpatrick Managing Director Media Innovation Group

Panel Discussion: Video

Matthew Breen Head of Video Media Contacts UK

Panel Discussion: Video

Barry John Inventory and ad ops controller Channel 4 Television

Wrap Up Panel: Moving Ad Dollars Multi-Platform

Ben Humphry Managing Director UK nugg.ad

Wrap Up Panel: Moving Ad Dollars Multi-Platform

James Brown Digital Sales Director Telegraph Media Group

Wrap Up Panel: Moving Ad Dollars Multi-Platform

Lucia Mastromauro Manager, Interactive Marketing,... eBay

Wrap Up Panel: Moving Ad Dollars Multi-Platform

Louisa Wong General Manager AMNET

Sponsor Session

Sponsor Session - Rubicon

Oliver Whitten VP & Commercial Director, EMEA The Rubicon Project

Sponsor Session - DoubleClick

Ben Barokas Co-Founder & Chief Revenue... AdMeld @bnb

Schedule

May 15, 2012
9:00 am — 9:20 am
An introduction to the day by the AdMonsters team.
Speakers
Rob Beeler (AdMonsters)
Matt O'Neill (Unanimis)
9:20 am — 9:50 am
As we live through the mainstreaming of interactive technologies, the power of play is transforming the way we think about customer engagement. The next generation of successful businesses will be defined by their ability to harness play. By focusing on targeting behaviour and understanding some key concepts of gratification, brands can build transformative customer relationships that drive real business value.
Speakers
Jonny Shaw (Naked Play)
Session Type
Keynote
9:50 am — 10:30 am
Richard Wheaton, Managing Director of Neo@Ogilvy London, will speak about the new opportunities for digital display media to reassert its important role in the media mix, after years of retreat in the face of search, affiliate and classified growth. He will confront us with some of the good and bad behaviours that are already surfacing in the new Demand-side Platform (DSP) eco-system, and challenge us to focus on the performance aspects of the new tools. Richard will present some of his agency'...
Speakers
Richard Wheaton (Neo@Ogilvy)
Session Type
Keynote
10:30 am — 11:00 am
Session Type
Break
11:00 am — 11:40 am
Moving to Programmatic Guaranteed – Yield Strategies for Automated Trading: Oli Whitten, Commercial Director of The Rubicon Project EMEA, will be talking about the benefits of Private Marketplaces and the Rubicon Project’s successes in the field – for Brand, Agency and Publisher. The Rubicon Project has run incredibly successful Private Market Place Summits in London, Paris and New York to date. Through these summits many private marketplaces have been set up with the benefits felt throughout...
Speakers
Oliver Whitten (The Rubicon Project)
Session Type
Sponsor Session
Session Track
1
11:00 am — 11:40 am
How do publishers get premium value from their audience, not just their content? How do publishers set up operations to win a bigger slice of performance budgets? Ben will be discussing the opportunity for "indirect premium" impressions, finding pockets of high-value audiences hidden in remnant inventory, and structuring operations to execute large, direct-sold deals via exchange platforms.
Speakers
Ben Barokas (AdMeld)
Session Type
Sponsor Session
Session Track
2
11:50 am — 12:30 pm
There has been a great deal of comment and debate about pay-walls. This session considers whether pay-walls have a place in the digital ecosystem, what the implications might be for advertisers and consumers, and explores ways in which content providers could possibly develop additional revenue streams.  
Speakers
Peter Slaughter (Financial Times)
Session Type
Focus On
Session Track
1
11:50 am — 12:30 pm
Publishers are now longer just responsible for creating magazines and websites, in order to survive and grow the ability to create and monetise multi-platform content is absolutely essential. This session looks at how the role of the publisher has fundamentally changed and what this means for publishing tin the future.
Speakers
Jonathan Kitchen (Dennis Publishing Ltd)
Session Type
Focus On
Session Track
2
11:50 am — 12:30 pm
Speakers
Andrew Walmsley (i-level Ltd.)
Session Type
Focus On
Session Track
3
12:30 pm — 1:30 pm
Session Type
Meal
1:30 pm — 2:20 pm
This is a panel discussion based around monetising a side of the industry that whilst popular with users hasn't quite figured out it's best practice when it comes to yield. The amount of money ploughed into Search and Display is disproportionate to time spent in comparison to Video - this panel will look at addressing this issue and look at those in the industry who are making strides in the right direction to offer advice and best practice.
Speakers
Brian Fitzpatrick (Media Innovation Group)
Matthew Breen (Media Contacts UK)
Barry John (Channel 4 Television)
Session Type
Panel
2:20 pm — 3:00 pm
In the broadcast world new technology has often been regarded both as a threat and as a commercial disruption. But times have changed. ITV now regards these new platforms and devices as an exciting opportunity not only to make content more interactive but also to bring ITV closer together with its commercial partners. The growth of second-screen brings a whole new dimension to traditional advertising and offers brand’s the opportunity to engage with large audiences in real time. Fru Hazlitt...
Speakers
Fru Hazlitt (ITV)
Session Type
Keynote
3:00 pm — 3:30 pm
Session Type
Break
3:30 pm — 4:10 pm
Social network advertising is a time consuming and complicated process. Each platform has its own operational process, its own creative standards, and delivers its own unique site-specific metrics. Join Nikhil Sethi, CEO & Co-founder of Adaptly, as he discusses the challenges marketers face when buying across different social networks and how they can simplify the buying process. He will analyse the evolution of the social space with a focus on the latest developments and outline the...
Session Type
Focus On
Session Track
1
3:30 pm — 4:10 pm
In our industry we're far too often devising ways to usurp other mediums from the marketing plan, 'how do we take this budget from TV, Print or Radio' is a question often posed. But can these mediums not work together for greater reach and impact? Join Tony McAllister and Tim Ferris from Global Radio as they take you through the evolution of Radio into the digital era, they'll be demonstrating how a traditional medium embraces digital platforms in order to achieve greater reach for clients and...
Speakers
Tim Ferris (Global Radio)
Tony McAllister (Global Radio)
Session Type
Focus On
Session Track
2
3:30 pm — 4:10 pm
The disparity between what Sales promise and what Ops see as deliverable is predominantly larger than we’d like it to be in the world of the Publisher.  CPTs sold at less than what could be brought in via RTB or an Exchange, takeovers sold with little to no notice not to mention the dreaded ‘added value’ proposition.  Join Naomi Hahn, Head of Display Strategy at Auto Trader as she leads a session offering up what they're doing at Auto Trader to help smooth the campaign process from pitch to...
Speakers
Naomi Hahn (Trader Media Group)
Session Type
Focus On
Session Track
3
4:20 pm — 5:00 pm
Technology is changing our lives at a faster and faster rate and as we approach the era of Quantum Computing, that change is about to accelerate. Our speaker, Russell Buckley, will be talking us through why change is accelerating and how to understand the implications for businesses, especially retailers and brands. This will be followed by a look at the fundamental forces for disruption in the next few years and next decade.
Speakers
Russell Buckley (Ballpark Ventures)
Session Type
Keynote
5:00 pm — 5:40 pm
This is a panel discussion on the trend of agencies and brands moving away from only using traditional advertising mediums to a more multi-platform approach. Proportionately more money is now going to online/video/mobile in plans - how can we help continue this? 
Speakers
Ben Humphry (nugg.ad)
James Brown (Telegraph Media Group)
Lucia Mastromauro (eBay)
Louisa Wong (AMNET)
Session Type
Panel
5:40 pm — 7:00 pm
Session Type
Full Group

FAQ

Who attends and what to expect at OPS Europe

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

AdMonsters encourages attendees to join in the debate!

Typical OPS attendees include:

  • CEOs, General Managers, and Managing Directors
  • Commercial Directors
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

What's included in your pass?

All passes include full access to OPS Europe. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers