OPS Europe

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About

AdMonsters and OPS Europe are an official 2011 partner of  

 

OPS is about the future of advertising. Planning for the future means planning for today. Tackle the big issues and learn to leverage operations for increased profitability

See the full collection of photos via Flickr or Facebook

OPS Europe is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions  are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.

 

Key topics of OPS Europe include: how mobile & wireless computing are reshaping the way brands and consumers interact; agency strategy; real-time bidding; social media; video; EU privacy regulation; and other key topics. Let us help you transform revenue into profit.

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Schedule

Sep 20, 2011
9:00 am — 9:10 am
Session Type
Full Group
9:10 am — 9:50 am
Consumer adoption of technology is outpacing our understanding of how to use that technology to deliver our clients’ messages. The same is true of our industry as a whole: technology outpaces understanding. In his keynote presentation, Frederic Joseph, Chief Digital Officer at ZenithOptimedia will share his view to better align advertising with how it is transacted as well as how it is delivered. 
Speakers
Frederic Joseph (ZenithOptimedia)
Session Type
Full Group
9:50 am — 10:20 am
Mobile and video online ad revenues are growing strongly and the whole online market is about to change including traditional formats and channels. This will add to existing operational and structural obstacles new challenges. This session will outline a strategy to make sure we as an industry fully leverage the opportunity these new platforms bring us.
Speakers
Jörg Vogelsang (Google)
Session Type
Sponsor Session
Session Track
1
10:40 am — 11:10 am
In the highly fragmented display ecosystem of the past two years, many have forecasted the death of ad networks. In reality, through vertical integration across the industry value chain, ultimately offering a comprehensive set of technologies and services, ad networks have reinforced their position as a vital direct partner for both publishers and advertisers. Adding to that the ability to complement their media buying and selling activity through the ad exchanges, ad networks continues to be...
Speakers
Adi Orzel (Matomy Media Group)
Session Type
Full Group
11:10 am — 11:40 am
Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings.  This session will shed light on how publishers can have a successful multi-channel sales strategy leveraging data.  Publishers do not need to go blind anymore, transparency and insights will help them make informed decisions. Join Gianluca Carrera as he explores how...
Speakers
Gianluca Carrera (PubMatic)
Session Type
Sponsor Session
Session Track
2
11:40 am — 12:10 pm
Rob Beeler and Joel Cymberg will have a discussion with the audience about how investors, entrepreneurs and operations are inextricably linked: they see opportunity in today's marketplace. Joel Cymberg is a UK based serial entrepreneur specialising in taking small/medium sized companies from inception to sale. He is currently a partner at Media Ventures (Europe)a TMT 'active' investment vehicle that he runs with Jon Walsh.  
Speakers
Joel Cymberg (Mobile Ventures)
Session Type
Full Group
12:10 pm — 12:40 pm
The online advertising industry should not drag its feet in trying to protect consumers' data. Instead, it should create a transparent and fair value exchange with consumers. Transparency is key. This session will show that by addressing privacy concerns, we can turn a threat into a much greater opportunity for a data driven marketplace. 
Speakers
Auke van den Hout (Adatus)
Session Type
Full Group
1:40 pm — 2:20 pm
What is Xaxis; the world’s largest audience buying company. It is to use data and technology to enable our agencies to reach and engage with audiences at scale, and in the execution of these objectives, deliver highly efficient and optimized digital media, measurable value, dramatically improved performance, and actionable insights for our clients.  
Speakers
Dr. Mark Grether (Xaxis)
Session Type
Full Group
2:20 pm — 2:50 pm
As the global advertising space becomes more complex, so have the responsibilities of the ad operations professional.  As ops is evolving beyond its roots in trafficking (and other tactical issues), towards strategic, revenue-oriented affairs. Doing this successfully requires a deep understanding of the dynamics between DSPs, SSPs, publishers and agencies, and increasingly, knowledge of each country’s privacy practices. In this presentation, Ben Barokas, Admeld’s Co-Founder & CRO will...
Speakers
Ben Barokas (AdMeld)
Session Type
Full Group
3:20 pm — 3:50 pm
The convergence of online video and television continues and smart advertising buyers and sellers are already bringing them together. Tom Bowman, VP Strategy & Operations Global Advertising Sales at BBC Worldwide will share the efficiencies of traditionally separated operations teams being merged and learning from each other.
Speakers
Tom Bowman (BBC Worldwide)
Session Type
Full Group
Session Track
1
3:50 pm — 4:20 pm
This presentation will introduce you to how you can leverage Semantics and exploit the secret inventory of your website or ad network. And as an added bonus, Semantics can also be used to prevent ad misplacements and showing ads in bad content. I’ll also show how a large publisher in Sweden has benefitted from using EmediateAd to serve ads in mobile handsets, smartphones and tablets.   
Speakers
Otto Neubert (Emediate)
Session Type
Full Group
4:30 pm — 5:10 pm
Speakers
Terry von Bibra (Yahoo! Deutschland GmbH)
Benjamin Faes (Google)
Sacha Berlik (Mexad)
Session Type
Full Group

FAQ

Who attends and what to expect at OPS Europe

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

AdMonsters encourages attendees to join in the debate!

Attendee titles include:

 

  • CEOs, General Managers, and Managing Directors
  • Commercial Directors
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Types of companies that will be present are:

 

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

 

What's included in your pass

All passes include full access to OPS Europe. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers
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