OPS - London I

About

Grange St Pauls, London

OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability.

Breaking News & Updates 

Ben Wood MD, iProspect to replace Louisa Wong for iProspect's session

Significant discounts available from our Associate Sponsors: AOP UK, IPA UK, OPA EU

Use #OPSlondon to follow the event on twitter

See more speakers and details below

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About OPS

"If you run a digital media business, you can't afford to miss OPS"

Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a forecast from Borrell Associates.

What the numbers don't reveal is the fundamental shift happening in the way that online advertising works. All aspects of the online advertising ecosystem are focused on technology and process. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. Now, more than ever, ad ops leaders must not only help navigate their companies to profitability, but grow the topline as well. Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders.

Despite the increasing importance of ad operations within an organization, there remains little understanding of the issues these departments face. There is no guaranteed recipe for success. There is no playbook to follow. For ad operations to succeed at this point in time, leaders in the industry need to come together as a community and share ideas, raise issues and discuss solutions. Now, more than ever, the best companies need OPS.

Who attends OPS

The event is open to anyone who seeks to understand how Ad Operations can transform revenue into profit. While other AdMonsters events may have limitations on who can register, OPS is an open door event. The day will focus on the exchange of ideas, experiences, peer-certified best practice recommendations, emerging opportunities, and expert led sessions covering an array of ad ops and technology topics. Typical attendees are:

  • Commercial Directors
  • CEOs, General Managers, and Manging Directors
  • Heads of Online
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Business leaders know that operations is a competitive differentiator. OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit.

The types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

What to expect at OPS

For those of you who have been part of an AdMonsters conference in the past, OPS is what you’ve come to expect from AdMonsters: a unique forum focused exclusively on those who live and breathe ad operations. OPS will open up the conversation to everyone in the industry who wants to leverage operations for increased profitability.

First and foremost, OPS is about online ad operations and technology. The agenda will be driven by this focus. OPS will build on AdMonsters’ unique model that emphasizes personal interaction amongst attendees. At an AdMonsters conference, delegates are not just thrown into a room with hundreds of strangers – we offer attendees specific tools and methods to connect with and learn from their peers.

Finally, OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

The agenda for OPS will include

  • two keynotes from industry visionaries
  • six smaller highly focused topic led sessions
  • four sponsored sessions hosted by leading technology and service providers in the industry
  • networking breakfast and luncheon
  • the OPS Wrap Party to close the day

Due to exceptional demand, attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

Purchasing your pass - Register for the event

Full passes to OPS - London are £500 and include access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party

Please note: The event fee will be billed in USD subject to the exchange rate applicable at the time of transaction.

Hotel rooms: If you wish to stay at the Grange St Pauls where OPS London will take place, we have secured a discounted rate of £220 per night for a Superior Room. Please contact the hotel reservations desk directly on +44 (0) 20 7074 1000, mention that your are attending OPS London and quote CNB109372 when booking.

Speakers & Sessions

Keynote Speaker

Pete Robins, Founder and Owner of Agenda21

Topic: Scalable and Simpler: The next step for digital advertising?

Keynote Speaker
Tim Faircliff, General Manager Thomson Reuters

Topic: Best Practices in Multi-platform Digital Media

Sponsor:

 


Dave Katz

Tom Bowman, VP Strategy & Operations Global Advertising Sales, BBC Worldwide

OPS Wrap Up Conversation about the future of Media

 

 

 

 

Dave Katz, UK MD Ybrant Digital

OPS Wrap Up Conversation about the future of Media


Patricia Kill, Sales Support Director, News International

Topic: Operations for the Future


Ben Wood, MD iProspect

Topic: Unleashing the Power of Data

Sponsor:

 

Brian Fitzpatrick, Managing Director WPP’s Media Innovations Group, UK

Topic: Real-Time Bidding at the Speed of Light

 

Ed Couchman, Comercial Controller, Future & Digital Media Advertising, Channel 4

Topic: In VoD We Trust

Sponsor:

 

Mark Brandon, Commercial Director, Virgin Media Digital Sales

Topic: The Operations Driven Company

Tim Hussain, Head of Platform Development & Partnerships, Sky Digital

Topic: iPad & Tablet PC Devices: Challenges, Opportunities and Operational Readiness 

Sponsor:

Sponsor Speaker  

 


Tom Jenen, Commercial Director EMEA, AdMeld International

Topic: Media Trading: How to Keep Publisher Ad Operations at the Forefront of the Evolving Media Space

Sponsor Speaker

Justin Thomas, Director of Publisher Development, International, EMEA, Rubicon Project

Topic: Automated Trading and the Tools Publishers need to Compete

Sponsor Speaker

 

Kate Owen, Country Manager, UK, Emediate

Topic: Premium Targeting after the Cookie Crumbles

Sponsor Speaker

Marcel Gordon, Product Manager, Google

Topic: Mobile in 2012: Where We Want To Be

Sponsorship

Ever since 1999, AdMonsters has brought together a community of online advertising operations and technology leaders to share, innovate and grow ideas from an ever changing online advertising ecosystem. From our first Publisher Forum in Sea, Island Georgia, to our newly created OPS events, AdMonsters has provided a unique opportunity for sponsors to reach the leaders in the industry. Over the years, we have expanded our offerings, and urge you to take a look at our opportunities for 2011, to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you in 2011!

Thanks to all of our sponsors for their support of AdMonsters! Learn more about sponsorship opportunities.

Full conference sponsorship details are available here.

Register

Schedule

Apr 14, 2011
9:00 am9:15 am
Session Type
Full Group
9:15 am10:00 am
About the Session:  Scalable and Simpler: The next step for digital advertising? There is no doubt that it is exciting times for digital advertising as new companies and capabilities are announced on a weekly basis. None of this matters however if the solutions don’t scale and it’s too complex for advertisers to move advertising spend online. Streamlining the buying and selling of digital advertising is necessary for there to be progress. A focus on operations will drive this industry...
Speakers
Pete Robins (agenda21)
Session Type
Full Group
10:30 am11:15 am
 About the SponsorThe role of the ad operations professional is changing, and the tools that help publishers generate the type of margins that modern media organisations have to achieve are constantly evolving. The past few years in the media/advertising industry have been marked by significant technology innovation and disruption, three letter acronyms, and ecosystem charts. 2011 marks the year of the media evolution and in order for that to happen, those at the forefront of ad operations...
Speakers
Tom Jenen (AdMeld)
Session Type
Sponsor Session
Session Track
1
10:30 am11:15 am
About the Sponsor: About the SessionThe Topic: Mobile in 2012: Where We Want To BeWith the explosive growth in mobile internet traffic, mobile is firmly on publishers' radars. However, publishers trying to make long term investments in mobile face a number of operational challenges: multiple competing platforms; a fragmented rich media landscape; a lack of support for third party ad serving; convergence; and so on. This session focuses on where we would like the mobile market to be in 2012...
Speakers
Marcel Gordon (DoubleClick)
Session Type
Sponsor Session
Session Track
2
11:30 am12:15 pm
 About the Session:Operations for the FutureIt isn’t enough to simply operate efficiently with existing advertising products - operations must continually onboard new products, new platforms and new opportunities. This requires ad operations to stop saying “No” and start saying “Bring it On!”. Patricia Kill will talk about creating a nimble, fresh thinking environment that positions operations teams for success today and in the future.  About the SpeakerPatricia KillSales Support...
Speakers
Patricia Kill (News UK)
Session Type
Attendee Session
Session Track
3
11:30 am12:15 pm
 About the SessionReal time bidding at the speed of lightRTB is making the way media is traded much more dynamic as RTB allows a more exact optimum value to the impressions that is based on supply and demand. The session will evaluate the development RTB has had on buying and selling media from an agency perspective.  About the SpeakerBrian FitzpatrickManaging Director, the MIG UK (Media Innovations Group) Brian Fitzpatrick is Managing Director of the Media Innovation Group...
Speakers
Brian Fitzpatrick (Media Innovation Group)
Session Type
Attendee Session
Session Track
1
11:30 am12:15 pm
About the Sponsor Smart AdServer is an international ad serving solution for ad networks, publishers, advertisers and agencies. It also provides tools for mobile advertising (WAP, web apps and applications iPhone / iPad)Smart AdServer offers innovative trafficking solutions and advanced pre-programmed tools, all within an easy-to-use, user friendly interface. Smart AdServer has a global range of solutions: Standard ads, Rich Media, Video, Unsold inventory optimization.Thanks to an...
Speakers
Tim Hussain (BSkyB)
Session Type
Attendee Session
Session Track
3
1:15 pm2:00 pm
About the Session:Best Practices in Multi-platform Digital Media The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in terms of revenue delivery and optimization. Ad operations is not just about trafficking advertisements but about helping execution, customer service and business direction. Data drives our understanding of business operations and it is the ad operations teams that are holding those important data sets to inform business strategy. Aligning Ad...
Speakers
Tim Faircliff (ThomsonReuters)
Session Type
Full Group
2:15 pm3:00 pm
About the Sponsor:The Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500...
Speakers
Justin Thomas (Rubicon Project)
Session Type
Sponsor Session
2:15 pm3:00 pm
About the Sponsor:Emediate is the leading provider of ad serving technology in the Nordic countries.Since its inception in 2001, Emediate has grown rapidly and presently employs 30 passionate people in ten countries. Emediate’s continual growth is based on impressing our customers with wit, grit and customer-profit. Our extensive support takes our customers by the hand, we offer more than an ad server – and we customise our solutions to their needs.A combination that’s earned us a best-in-...
Speakers
Kate Owen (Digital Element)
Session Type
Sponsor Session
3:30 pm4:15 pm
 The SponsorQuantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. The company is used by the world's leading media agencies, hundreds of major marketers and millions of global websites including thousands of the world's best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences....
Speakers
Ben Wood (iProspect UK)
Session Type
Attendee Session
Session Track
1
3:30 pm4:15 pm
About the Sponsor: About the SessionTopic: In VoD we TrustVideo content is being viewed in new and exciting ways that are shaping not only the future of the  Internet but Television as well. Learn in this session the revenue opportunities that exist in providing Video on Demand and what this means for your operations teams. About the SpeakerEd CouchmanCommercial Controller, Future & Digital Media Advertising, Channel 4 Ed joined Channel 4 in January 2007, with...
Session Type
Attendee Session
Session Track
2
3:30 pm4:15 pm
About the SpeakerMark BrandonCommercial Director of Digital Entertainment Division at Virgin Media Digital Sales (VMDS)
Speakers
Mark Brandon (Virgin Media)
Session Type
Attendee Session
Session Track
2
4:15 pm5:00 pm
 About the Session - In Conversation Rob Beeler Vice President, Content & Media, AdMonstersAdMonsters' Rob Beeler will moderate a conversation between Dave Katz, MD of Ybrant Digital, and Tom Bowman, VP Sales Operations for BBC Worldwide that is sure to generate some controversy. Topics will touch on how online advertising has evolved and what the future holds. Specifically, they will examine the impact of the new market-driven economy on publishers, who owns--or should own--...
Speakers
Tom Bowman (BBC Worldwide)
Dave Katz (Ybrant Digital)
Session Type
Full Group
Rocket Fuel