OPS – London I

About OPS

“If you run a digital media business, you can’t afford to miss OPS”

Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a forecast from Borrell Associates.

What the numbers don’t reveal is the fundamental shift happening in the way that online advertising works. All aspects of the online advertising ecosystem are focused on technology and process. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams. Now, more than ever, ad ops leaders must not only help navigate their companies to profitability, but grow the topline as well. Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders.

Despite the increasing importance of ad operations within an organization, there remains little understanding of the issues these departments face. There is no guaranteed recipe for success. There is no playbook to follow. For ad operations to succeed at this point in time, leaders in the industry need to come together as a community and share ideas, raise issues and discuss solutions. Now, more than ever, the best companies need OPS.

Who attends OPS

The event is open to anyone who seeks to understand how Ad Operations can transform revenue into profit. While other AdMonsters events may have limitations on who can register, OPS is an open door event. The day will focus on the exchange of ideas, experiences, peer-certified best practice recommendations, emerging opportunities, and expert led sessions covering an array of ad ops and technology topics. Typical attendees are:

• Commercial Directors
• CEOs, General Managers, and Manging Directors
• Heads of Online
• Agency Planners & Buyers
• Directors & VPs of Advertising Operations
• Those with over five years experience in online advertising

Business leaders know that operations is a competitive differentiator. OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit.

The types of companies that will be present are:

• Media Agencies
• Advertisers & Brands
• Advertising Networks
• Ad Exchanges
• Ad Technology Vendors
• Media Owners & Publishers
• Data Providers & Targeting Solutions

What to expect at OPS

For those of you who have been part of an AdMonsters conference in the past, OPS is what you’ve come to expect from AdMonsters: a unique forum focused exclusively on those who live and breathe ad operations. OPS will open up the conversation to everyone in the industry who wants to leverage operations for increased profitability.

First and foremost, OPS is about online ad operations and technology. The agenda will be driven by this focus. OPS will build on AdMonsters’ unique model that emphasizes personal interaction amongst attendees. At an AdMonsters conference, delegates are not just thrown into a room with hundreds of strangers – we offer attendees specific tools and methods to connect with and learn from their peers.

Finally, OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

The agenda for OPS will include

• two keynotes from industry visionaries
• six smaller highly focused topic led sessions
• four sponsored sessions hosted by leading technology and service providers in the industry
• networking breakfast and luncheon
• the OPS Wrap Party to close the day

Due to exceptional demand, attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

Purchasing your pass – Register for the event

Full passes to OPS – London are £500 and include access to:

• All Keynotes
• Sponsor and Focus On sessions
• Breakfast and lunch
• The Wrap Party

Please note: The event fee will be billed in USD subject to the exchange rate applicable at the time of transaction.

Hotel rooms: If you wish to stay at the Grange St Pauls where OPS London will take place, we have secured a discounted rate of £220 per night for a Superior Room. Please contact the hotel reservations desk directly on +44 (0) 20 7074 1000, mention that your are attending OPS London and quote CNB109372 when booking.

Speakers & Sessions

	Keynote Speaker Pete Robins, Founder and Owner of Agenda21 Topic: Scalable and Simpler: The next step for digital advertising?
	Keynote Speaker Tim Faircliff, General Manager Thomson Reuters Topic: Best Practices in Multi-platform Digital Media Sponsor:
	Tom Bowman, VP Strategy & Operations Global Advertising Sales, BBC Worldwide OPS Wrap Up Conversation about the future of Media         Dave Katz, UK MD Ybrant Digital OPS Wrap Up Conversation about the future of Media
	Patricia Kill, Sales Support Director, News International Topic: Operations for the Future
	Ben Wood, MD iProspect Topic: Unleashing the Power of Data Sponsor:
	Brian Fitzpatrick, Managing Director WPP’s Media Innovations Group, UK Topic: Real-Time Bidding at the Speed of Light
	Ed Couchman, Comercial Controller, Future & Digital Media Advertising, Channel 4 Topic: In VoD We Trust Sponsor:
	Mark Brandon, Commercial Director, Virgin Media Digital Sales Topic: The Operations Driven Company
	Tim Hussain, Head of Platform Development & Partnerships, Sky Digital Topic: iPad & Tablet PC Devices: Challenges, Opportunities and Operational Readiness  Sponsor:
	Sponsor Speaker     Tom Jenen, Commercial Director EMEA, AdMeld International Topic: Media Trading: How to Keep Publisher Ad Operations at the Forefront of the Evolving Media Space
	Sponsor Speaker Justin Thomas, Director of Publisher Development, International, EMEA, Rubicon Project Topic: Automated Trading and the Tools Publishers need to Compete
	Sponsor Speaker   Kate Owen, Country Manager, UK, Emediate Topic: Premium Targeting after the Cookie Crumbles
	Sponsor Speaker Marcel Gordon, Product Manager, Google Topic: Mobile in 2012: Where We Want To Be

Sponsorship

Ever since 1999, AdMonsters has brought together a community of online advertising operations and technology leaders to share, innovate and grow ideas from an ever changing online advertising ecosystem. From our first Publisher Forum in Sea, Island Georgia, to our newly created OPS events, AdMonsters has provided a unique opportunity for sponsors to reach the leaders in the industry. Over the years, we have expanded our offerings, and urge you to take a look at our opportunities for 2011, to gather input from an engaging group of industry leaders about your products and services. We look forward to seeing you in 2011!

Thanks to all of our sponsors for their support of AdMonsters! Learn more about sponsorship opportunities.

Full conference sponsorship details are available here.