Network Forum EU III

July 6, 2010
Altitude, Millbank, London

It is the era of ad networks!

From the efficiencies in streamlining the buying and selling of display advertising to its targeting capabilities – networks have become one of the most important topics in online advertising.

The Network Ad Ops Forum will focus specifically on the operational issues of managing networks. This one day event designed for operation leaders at networks, publishers and agencies will look at ways to address operational challenges as well as share best practices on helping their respective companies generate efficiencies and most importantly revenue.

If you are responsible for the operations aspects of an online network, you do not want to miss this event.

Full Conference Pass: $500 (GBP £330 or EUR €380)

We have introduced attractive discounts for members who register early. Places are limited so register today to lock in the lowest possible price and ensure you have a place.

Please note: The event fee will be billed in USD as stated above and any other currency will be subject to the current exchange rate at the time of payment. 

The conference fee includes:

• the forum itself
• 18 months membership in the leadership mailing list
• breakfast
• lunch
• a cocktail reception
• dinner with the event sponsors following the event

The Network Ad Ops Forum is a key opportunity to:

• meet your peers and leaders in online network ad operations across the industry
• engage in hands-on, in-depth analysis and problem-solving
• focus on both short and long term tactical solutions to real world problems

Who should attend

The Network Ops Forum is designed to address the specific challenges of those responsible for managing advertising networks. This event is not just for networks, it is for publishers and agencies as well.

Networks are at the forefront of such issues as real time bidding, demand side platforms and the evolution of audience and data-driven advertising. Networks must have very efficient operations departments to deal with potentially hundreds of clients running on hundreds if not thousands of sites. Networks must be on top of privacy issues as regulation threatens their bread and butter.
In other words, many of the things publisher ad operations leaders must know about, network ad operations leaders are already doing.

• If you are trying to launch or maintain a vertical network, this event is for you.
• If you are trying to unscramble the multitude of acronyms from RTB to DSPs, this event is for you.
• If you want to know how agencies are changing the way they buy, this event is for you.

Agenda Highlights

Keynote Address: Does Sales Exist in a Data-Driven Marketplace?

Sacha Berlik
Co-founder & CEO
Mexad

Online Display advertising originally developed as an extension of a traditional media market, but as the technology increases in importance and the complexity of the transactions rises, it’s not hard to imagine that sales may take a backseat to operations. Is that the future for sales? Learn how smart companies are preparing their companies and their ad operations teams for this new marketplace.

Co-founder and CEO of mexad, Sacha Berlik, has over 14 years experience in the international digital marketing industry, including six years as a general manager for Western Europe and co-founder of Oridian with over 100 employees and 13 international offices. In 1999 he founded the first European wide online network ActiveAgent, and prior to that he built the online presence for one of the biggest private TV stations in Germany, Sat.1.

Read the pre-event Q and A with Sacha Berlik.

Data is the Difference

Pierre Naggar and Dora Michail
Yahoo!

The display marketplace is being driven more and more by data, creating new opportunities and new challenges for network ad operations leaders. This session will give an overview of where data fits in the overall picture as well as discuss how to value the data you have to work with.

Pierre Naagar started his digital journey with Realmedia UK in 1998 where he spent 7 years in different roles (Marketing, Research, Client Services, Business Development, Operations). Pierre then moved to Italy for 2.5 years as Managing Director for 24/7 Realmedia to promote 24/7 suite of ad technology solutions to premium publishers and search services. In 2007, he joined Bluelithium as Business Development Director for Europe to extend our reach outside the UK and develop new revenue streams. Since Pierre joined Yahoo! (as part of the Bluelitium acquisition), he has been working both on the supply side as Head of the Publisher and Media Buying team as well as on the client side as Head of Yahoo! DR (Yahoo! Ad Network offering). More recently, as part of his new role which is to work with agencies who want to trade on the Right Media Exchange, he has been spending a lot of time looking at trading platforms, DSPs, SSPs, RTB etc.

Dora Michail’s first online role was with Ask Jeeves in 2003 as the UK Travel Editor, before moving into product management for their PPC program. After two years her next move was to join the European division of the US start-up Ad Network, Blue Lithium, where she created and led the UK Client Services and Optimisation team. Following Yahoo’s acquisition of Blue Lithium in 2007, Dora became Head of European Direct Response Optimisation for the Y!DR Ad Network, leading a team of 30 Analysts across 6 markets, responsible for DR campaign management, analysis and performance. Most recently Dora’s role has evolved into a focus on driving the strategy behind Y!DR’s use of data as a means to drive advertiser performance.

Network transparency: What everyone can see

Matt Whaley
Jemm Media

The advent of brand policing services has created a market where other companies have an incredible amount of visibility into your business. Learn what can be seen, how it can impact your business and discuss what you can do about it.