OPS Markets

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About

Building the digital data-driven ad marketplace

OPS Markets is a must attend, one-day conference for digital advertising leaders in today’s data-driven media marketplace.  

As digital media leader, you know that programmatic trading and data-driven strategies have become essential components of digital advertising, but that getting these tools to work optimally for all the players at hand – publishers, agencies and brands – presents the true challenge.

On April 4, publishers, agencies and brand representatives will be at AdMonsters OPS Markets to disseminate the strategies that will build the future of digital media. One of the things that makes OPS Markets different from other conferences is our “no-pitch” zones -- what you hear from our speakers is useful, relevant information that ultimately will help you be better at your jobs.

In fact, we’ve curated an audience that consists primarily of publishers and agencies -- so that you’re free of the typical sales pitches that tend to monopolize the conversation at other conferences, providing you with the perfect forum for meaningful discussion, learning and networking.

 

If you are responsible for furthering your company's revenue efforts in this ever-changing data-driven environment, don’t miss the opportunity to spend one day with the digital advertising leaders at OPS Markets.

Register

Register now for the discounted rate of $895!

Interested in discounts for registering to multiple events? Contact us.

Speakers

Keynote

Attendee Session

Panel

Video in Real-Time

Christina Beaumier Vice President, Product Development Xaxis @cboomerang

Sponsor Session

Schedule

Apr 4, 2013
9:00 am9:20 am
9:20 am9:30 am
How will the centralization of a publisher's ad technology help prepare for emerging trends in Programmatic Premium, content valuation and ultimately help a publisher be more successful? Sam Cox, VP Publisher and Business Development, helps navigate the landscape.
Speakers
Sam Cox (OpenX)
Session Type
Sponsor Session
9:30 am10:20 am
Instead of diving head-first into the programmatic morass, Hearst plotted the best way to incorporate programmatic efficiencies while realizing the great value of its first-party audience data. Vice President and CRO Kristine Welker discusses Hearst’s unique approach to data and programmatic selling, how that has changed the way the media giants works with buyers and partners, and how its revenue strategy is evolving.
Speakers
Kristine Welker (Hearst Digital Media)
Session Type
Keynote
10:20 am10:50 am
Speakers
Alex Gardner (Index)
Michael Moreau (GateHouse Media)
Session Type
Panel
10:50 am11:20 am
Session Type
Break
11:20 am12:00 pm
Trading desks should not be built and operated with a one-size-fits-all mentality – Christine Peterson, US Group Director at MRY, argues that too many agencies over-automate a tool that needs to be customized and separate trading from media strategy. With the proliferation of programmatic buying breaking into premium, brands need tools that are as smart as the people operating them, with customized processes (such as those around metrics) that can incorporate media strategy.
Speakers
Christine Peterson (MRY)
Session Type
Attendee Session
Session Track
3
11:20 am12:00 pm
UM's Mitchell Weinstein and Blogher's David Rowley want to dispel the notion that all publishers hate viewability while all agencies love it. Rather, they argue there's a moist and juicy middle with opportunities, issues and benefits for both sides. Join in an interactive discussion that hits on the variety of tech approaches to viewability, the tool's overall usefulness and whether viewability can actually herald higher CPMs.
Speakers
Mitchell Weinstein (UM)
David Rowley (BlogHer)
Session Type
Attendee Session
Session Track
1
11:20 am12:00 pm
People love to discuss about what they’re passionate about; and, anyone who’s ever spent time surfing the Web knows that. But, what about all the noise in between? This is where Sulia comes in – a social media site that creates social-data driven topic channels by seeking out and rewarding opinion and thought leaders. Sulia’s CEO and Founder Jonathan Glick and its Vice President of Operations Claudia Page will discuss the challenges and advantages of leveraging social data to drive content-...
Speakers
Jonathan Glick (Sulia)
Claudia Page (Sulia)
Session Type
Attendee Session
Session Track
2
12:10 pm12:30 pm
Big changes are happening around standard ad units bought and sold directly through guaranteed IOs. While still a big and important part of the business, the way those orders are conducted is changing from a largely manual process to one that mixes automation (like automated trafficking into an ad server) with human oversight. This includes the rise of programmatic guaranteed buying, the "premium" equivalent of what RTB and private exchanges are for remnant inventory.
Speakers
Ben Trenda (isocket)
Session Type
Sponsor Session
12:30 pm12:50 pm
Innovative marketing technologies can drive business – no great mystery there. Data collection, aka "tracking," is what makes it all work. So why does that concept scare everyone so much? It's the unknown; you can't control what you can't see. For a website, that means the risk of tracking code you're unaware of accessing your audience data, slowing down your pages, and more. The "redirect chain," that interconnected web of relationships between trackers across a site, complicates the issue,...
Speakers
Amy King (Evidon)
Session Type
Sponsor Session
12:50 pm1:50 pm
Session Type
Meal
1:50 pm2:00 pm
Mobile has certainly earned a seat at the table but it continues to be treated as a separate entity. While it's true that mobile is different it deserves to be thicker slice of the marketing pie. To make that happen, the industry needs to recognize that mobile is just as targetable and measurable as any other channel, and mobile is a channel to reach the same consumers across multiple devices. Are there challenges? Of course there are. But if we simply treat mobile as an extension of desktop...
Speakers
James Lamberti (AdTruth)
Session Type
Sponsor Session
2:00 pm2:40 pm
Over the past several years, a variety of LUMAscapes have boldly illustrated the fragmentation of the digital advertising industry in a meaningful way. While an ever-multiplying array of logos are jam-packed into the slides, the ability to analyze the nooks and crannies in-between is where insight into future trends begins. Amanda Bicofsky, investment banker at LUMA Partners and one of the original LUMAscape architects, explores why digital and native work so well together; why mobile is the...
Speakers
Amanda L. Bicofsky (Luma Partners)
Session Type
Keynote
2:40 pm3:20 pm
Speakers
Jason Lopatecki (TubeMogul)
Erwin Castellanos (LiveRail)
Christina Beaumier (Xaxis)
Alanna Gombert (CondeNast)
Session Type
Panel
3:20 pm3:50 pm
Session Type
Break
3:50 pm4:30 pm
The third-party cookie is increasingly under threat as Mozilla's decision to excise third-party cookies from its Firefox browser follows in the footsteps of Microsoft flipping on DNT as default for IE10. This is poor timing as data-driven advertising proliferates across the digital media ecosystem. The Weather Company has been building a dream team of ad technology specialists – four representatives will explain the operational consequences of these browsers' privacy-minded cookie bans from the...
Speakers
Vikram Somaya (The Weather Company)
Sara Livingston (The Weather Company)
Jeremy Hlavacek (The Weather Company)
Eva Smith (The Weather Company)
Session Type
Attendee Session
Session Track
1
3:50 pm4:30 pm
When JPMorgan Chase sought a model for optimizing its impressive data reserves, it found an unlikely but highly appropriate archetype: publisher ad operations. Michael Stoeckel, Head of Ad Operations for the Digital Marketing Group, lifts the curtain on the development of JPMorgan's data circulation strategy and the financial giant's increasingly data-driven marketing operations.
Speakers
Michael Stoeckel (JP Morgan Chase)
Session Type
Attendee Session
Session Track
2
3:50 pm4:30 pm
Since the dawn of the social media age heralded the ability to quantify interactions, the opportunity to withdraw analyzable, actionable data from word-of-mouth marketing has been the holy grail for digital advertising professionals. Alas, to many this seems a fruitless quest, especially when challenges such as extraction appear insurmountable thanks to the data-hoarding efforts of platform providers. Still, brands and agencies are making progress while forthcoming APIs suggest a brighter...
Speakers
Ian Schafer (Deep Focus)
Session Type
Attendee Session
Session Track
3
4:40 pm4:50 pm
DoubleClick is constantly innovating to develop best in class tools for publishers to manage their direct sold and indirect inventory. Come hear how our latest releases can help make it easier for your team to get the most revenue out of your inventory.
Speakers
Brian Adams (DoubleClick)
Session Type
Sponsor Session
4:50 pm5:40 pm
While the digital advertising industry continues to prosper, a tide of skepticism over data use is mounting against it. In a world of third-party cookie blocking, pending regulation and overt media criticism, how can advertisers and media companies ensure the data that fuels superior analytics and targeted marketing is still available? Jules Polonetsky, Director and Co-Chair of the Future of Privacy Forum , says the digital advertising must make the case directly to consumers and explain that...
Speakers
Jules Polonetsky (Future of Privacy Forum)
Session Type
Keynote
5:50 pm7:30 pm
Session Type
Activity

FAQ

What to expect at OPS Markets

Participants in this one-day forum will share best practices from across the industry related to the increasingly data-driven digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific challenges and opportunities while offering practical takeaways for attendees. Digital strategists working at the forefront of the programmatic and data fronts will lead the conversation.

Some conference session topics will include:

  • Data-driven ad buying and selling
  • Programmatic buying and selling strategies
  • Working with third-party data providers
  • Audience extension
  • Measuring engagement in real time
  • Connecting the dots between DSPs and SSPs
  • The future of trading desks
  • Applying social data to monetization efforts
  • And much, much more
Event Attendance Policy
AdMonsters believes in quality over quantity. The quality of the community and the experience at our events is what creates value for participants and sponsors. Attendance to OPS Markets is only open to individuals employed by online media publishing companies, advertising agencies and brands whose roles focus on online advertising operations and/or advertising technology.

We review all registration requests for our events and vet potential attendees to keep the content and discussion relevant and specific for all attendees and to ensure the highest possible quality of the AdMonsters community at each event.

Brand marketers and advertising agency executives may qualify for a complimentary pass. Submit your request here: content (at) admonsters.com
If your primary business model is selling technology solutions or services, the best way for you to participate in the event is most likely as a sponsor. Please contact a sales representative at sales (at) admonsters.com

 

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