OPS Markets London

Breaking News + Updates

Registrations for this event have now closed.

  • Keynote Speaker: Martin Kelly, Co-Founder and Managing Partner, Infectious Media
  • Keynote Speaker: Tim Gentry, Head of Optimisation & Effectiveness, Guardian News & Media
  • Focus on Speaker: Claude Spasevski, Chairman & CEO, Marnie Digital
  • Focus on Speaker: Sacha Berlik, Co-Founder & CEO, MexAd
  • Focus on Speaker:  Martin Van Der Meij, Yield Manager, De Telegraaf

About

Digital advertising leaders focus on shaping the new data driven marketplace

OPS Markets brings operations leaders at the forefront of the field together to lead the discussion. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how to leverage RTB, DSPs, SSPs, DMPs, and data providers to maximize your online advertising in a market-driven environment. At OPS Markets realise the revenue potential of publisher data, understand campaign and inventory management in an RTB world. Learn how to work with 3rd party data providers and re- target strategies. Connect the dots between DSPs and SSps and more.

 

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace.

 

The first European OPS Markets was filled with close to 200 leading digital advertisers and the same can be expected. Attendees included Founder Agenda21, Head of Mobile BSkyB, MD GroupM, Head of DR Optimisation & Data Strategy, Yahoo! EMEA.

Register

Registrations for this event have now closed.

Please note: The event fee will be billed in USD subject to the exchange rate applicable at the time of transaction.

 

What's included in your pass

All passes include full access to OPS Markets. You'll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast and lunch
  • The Wrap Party
  • Full contact database of all attendees and speakers

Speakers

Attendee Session

Full Group

Welcome to OPS Markets!

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

Partner Sponsor Session: PubMatic

Gianluca Carrera VP International Sales and Business... PubMatic

The Privacy Panel

Nick Stringer Director of Regulatory Affairs IAB UK

The Privacy Panel

jos pamboris Director, Media Technology, EMEA OMD Digital

Privacy: What You Need to Know

Nick Stringer Director of Regulatory Affairs IAB UK

Half Group

Schedule

Feb 9, 2012
9:00 am9:20 am
An introduction to OPS Markets by your host for the day AdMonsters' own Rob Beeler.
Speakers
Rob Beeler (AdMonsters)
Session Type
Full Group
9:20 am10:00 am
Martin started his career as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions in 2000. Prior to founding Infectious Media, Martin was Board Media Director of Agency Republic, an Omnicom agency, and was voted as one of the UK's top digital media planners in a survey by Campaign Magazine.
Speakers
Martin Kelly (Infectious Media)
Karim H. Attia (XENION GMBH)
Session Type
Full Group
10:00 am10:10 am
Richard is Group Executive Director of Communication & Innovation at ABC. Richard is a very well known personality in the digital media industry who is respected for his experience and informed opinion. He facilitates innovation and communication at ABC in line with industry needs. Richard is Chairman of the global IFABC Web Standards Group and Chairman of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). Richard regularly presents to the global media industry on...
Speakers
Richard Foan (ABC UK)
Session Type
Attendee Session
10:20 am11:00 am
Sacha Berlik is CEO and Co-founder of mexad. In this role he is responsible for the global expansion of mexad and its current offices in Germany, Italy, Spain, France, UK and Brazil. Sacha has over 16 years experience in the international digital marketing industry, including six years as a general manager for Western Europe and co-founder of Oridian (now Ybrant digital) with over 120 employees and 22 international offices. In 1999 he founded the first European wide online network ActiveAgent...
Speakers
Sacha Berlik (Mexad)
Session Type
Half Group
10:20 am11:00 am
Join Telegraaf Media Group’s Martin van der Meij when he’ll be hosting a session answering some of the toughest questions facing Publishers looking to increase revenues across the digital landscape today.   Questions Martin is looking to tackle include; how best for ad networks to increase direct revenue? How can publishers combine their revenue streams to create a one-stop-shop for advertisers and what is the future of the publisher trading desk?    
Speakers
Martin van der Meij (Telegraaf Media Nederland)
Session Type
Half Group
11:00 am11:20 am
Session Type
Break
11:20 am11:30 am
The Audience Opportunity Exchanges and DSPs have revolutionized display media buying in recent years as buyers leverage their audience data to extract value that previously didn't exist from indirect inventory. Sean discusses how the sell-side can take the next step in this revolution and extract maximum value out of their inventory by treating their audience data as an asset.
Speakers
Sean Harvey (DoubleClick)
11:30 am11:40 pm
John Snyder, Chief Executive of Grapeshot leads a session detailing The Good, The Bad and The Ugly of the digital advertising eco-system. John will be taking a full group session demonstrating case studies for best practice when it comes to finding value through cutting-edge technology.
Speakers
John Snyder (Grapeshot Limited)
Session Type
Full Group
11:50 am12:30 pm
Join some of the brighest minds in our industry as AdMonsters takes a frank and in-depth look at some of the issues and innovations surrounding RTB, Data and all things Display.  
Speakers
Chris Swarbrick (Media Contacts UK)
Rob Beeler (AdMonsters)
Session Type
Full Group
12:30 pm1:30 pm
Session Type
Meal
1:30 pm2:10 pm
  Social Media is continuing to grow and evolve and is now providing marketers with a new and unique stream of data. Claude Spasevski, Chairman and CEO of Marnie Digital leads this Focus Session detailing how he’s been using this data to target through the likes of Facebook Connect and now with new kid on the block - Badoo. Claude looks at how best to utilise Social Data in the current digital ecosystem as well as the challenges of delivering to clients with this increased...
Speakers
Claude Spasevski (Orange)
Session Type
Half Group
1:30 pm2:10 pm
If media costs are decreasing and is increasingly becoming a commodity, where do networks add value? If a trading desk can go and buy the media from exchanges, and can do deals for the data, where and how do we ensure that £1 spent with us is worth more to a client than £1 spent through the trading desk. Dave Katz takes you through the role of the network in a world where RTB is soon to be king.
Speakers
Dave Katz (Ybrant Digital)
Session Type
Half Group
2:20 pm3:00 pm
 Learn how The Guardian are harnessing the forces of change embodied in programmatic trading to help shape their transformation into an open, digital first, global news organisation, and making data & innovation the driving force in their Display Advertising business. 
Speakers
Tim Gentry (Guardian Newspapers Ltd)
Jay Stevens (Rubicon Project)
Session Type
Full Group
3:00 pm3:20 pm
Session Type
Break
3:20 pm4:00 pm
  The scale to deliver 'big data' processes back from the network and advanced audience profiling technology is changing the way we think about online audiences. Tribal Fusion's global head of data and targeting explains how it's not just reach or performance advertisers should be looking for from their media buys, but efficiency.  
Session Type
Half Group
3:20 pm4:00 pm
With the big changes in digital marketing and its technology in the past couple of years this has had a big impact on the roles being performed by Digital Operations and Digital Technology staff. This presentation will have a look at some of these changes from an agency perspective and how media owners and technology companies can benefit from this.
Speakers
Robert Webster (Unique Digital)
Session Type
Half Group
4:10 pm4:20 pm
 It’s the era of big data, of big expectations for what that data will deliver and of what seem like thousands of intermediaries, all promising to tap into that data to deliver results. Gianluca Carrera, PubMatic’s VP of International, will discuss the latest developments in ad technology and will offer suggestions and solutions for those among you who have unsold inventory, insufficient yield management and inquiring management.
Speakers
Gianluca Carrera (PubMatic)
Session Type
Full Group
4:20 pm5:10 pm
 About the Session Industry leaders and those affected by the ePrivacy Directive get together to discuss the Directive itself as well as the impending implications and best practice for compliance. The session is introduced by the IAB' UKs Director of Regulatory Affairs and Privacy expert Nick Stringer.
Speakers
Damian Scragg (Right Media EMEA)
Nick Stringer (IAB UK)
jos pamboris (OMD Digital)
Zuzanna Gierlinska (Microsoft Advertising)
Session Type
Full Group

FAQ

Who attends and what to expect at OPS Markets

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately. AdMonsters encourages attendees to join in the debate!

 

Attendee titles include:

  • CEOs, General Managers, and Managing Directors
  • Commercial Directors
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.

 

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