Breaking News + Updates

Check out the Live Blog and #opsmobile on Twitter

Leaders and pioneers in the mobile space fill the agenda, including:

About

OPS Mobile - Build the Mobile future

Mobile is not an extension of the web. It's a redefinition.

OPS Mobile will show you how advertising will never be the same.

The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV's, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

 

As Mary Meeker put it at Web 2.0 Summit 2010, the mobile internet is "ramping faster than any other new new thing", and smartphone sales are projected exceed PC sales by 2012. This explosion of internet devices is exciting – but it also means that delivering and making a profit from online advertising is getting far more complicated. Delivery and targeting, not to mention media types and device capabilities vary widely across devices, and each platform, carrier, and marketplace presents its own challenges and opportunities for ops.

 

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

Register

Very few seats remain!

Register now for only $850

Speakers

Keynote

Morning Keynote: Unlocking the Mobile Space through Play

Jonny Shaw Master Chieftain Naked Play

Afternoon Keynote: How the Success of Mobile will be Measured

Paul Gelb Head of Strategy MoPub

Focus On

Building your Revenue Generating Cross-Media Mobile Strategy

Matthew Snyder CEO MxM

Can Branding Be Measured on Mobile?

Jennifer Okula VP, Data Innovation Dynamic Logic

The Creative Mobile Revolution: State of Mobile Rich Media & Best Practices

Anne Frisbie VP & Managing Director, North... InMobi

Approach to Mobile Fragmentation

James Gaffar Manager of Mobile & Emerging... NBC Universal

How to Build and Monetize a Great App

Brandon Lucas Vice President and General Manager... BET Interactive

Taking Mobile Video Beyond the Pre-roll

Lori LeBas SVP Bus Operations, Sales and... ESPN

Taking Mobile Video Beyond the Pre-roll

David Adams VP, Operations VEVO

Forcing Mobile to Deliver ROI in Real Time

Howie Schwartz CEO Human Demand

Advertising with Angry Birds

Jarkko Rajamaki VP, Ad Operations Rovio

Panel

OPS Mobile Wrap Up Panel: Location, Location, Location!

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

OPS Mobile Wrap Up Panel: Location, Location, Location!

Brett Martin Co-Founder & CEO Sonar

OPS Mobile Wrap Up Panel: Location, Location, Location!

Nihal Mehta CEO localresponse

OPS Mobile Wrap Up Panel: Location, Location, Location!

David Courtney CEO JiWire, Inc.

OPS Mobile Wrap Up Panel: Location, Location, Location!

Saket Saurabh Co-founder Mobsmith.com

Sponsor Session

Making the Operations Match the Strategy with DFP Mobile

Marcel Gordon Product Manager, DFP Mobile DoubleClick

Making the Operations Match the Strategy with DFP Mobile

Chris LaSala Director, Mobile Partnerships DoubleClick

Monetizing Mobile Content with Advertising

Romain Job Director Strategy & New Business Smart AdServer

Monetizing Mobile Content with Advertising

Sandrine Cardi International Mobile Business... Smart AdServer

Devices and Platforms: The Latest Metrics

JoAnna Abel Marketing Director Rapt Inc.

RTB Takes Center Stage

Victor Milligan Chief Marketing Officer Nexage

Introduction to the Mega Trends in Mobile

Marc Theermann Head of Mobile Platform Sales Google

Apps vs Mobile Web: How the App Unlocks New Revenue Possibilities

Jim Payne CEO MoPub

Mobile Video: The Evolution of Television

Benjamin Dorr VP, Corporate Development Rhythm NewMedia

The Secrets of Mobile's Most Profitable Publishers

Dave Gwozdz CEO Mocean Mobile

Medialets on Mobile

Eric Litman CEO Medialets

Schedule

Dec 7, 2011
9:00 am — 9:20 am
9:20 am — 9:30 am
 There is a lot of hype in the mobile space particularly when it comes to identifying technologies that enhance revenue strategies for publishers. In this introduction, Marc Theermann, VP of Mobile for Admeld, will discuss the three mega trends that are influencing mobile ad ops in 2012: Hardware Identifiers, Location and RTB. Making programmatic buying decisions on mobile is not trivial from a technical standpoint. Location and hardware identifiers have shown great potential in...
Speakers
Marc Theermann (Google)
Session Type
Sponsor Session
9:30 am — 10:10 am
The development of mobile as a marketing device is in full swing and all attention is on what the technology can deliver. Technology however is not the driving force behind mobile...it's how mobile is being used. By focusing on targeting behavior and understanding some of the key concepts of gamification, we can truly tap into the potential mobile provides.
Speakers
Jonny Shaw (Naked Play)
Session Type
Keynote
10:20 am — 11:10 am
Display advertising is becoming about much more than ads in web browsers. People are watching video, reading newspapers, magazines and books, and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles to consume information and browse the web. Join us to learn about how you can capture opportunities beyond the desktop with DFP Mobile, Google's next generation mobile ad serving solution...
Speakers
Marcel Gordon (DoubleClick)
Chris LaSala (DoubleClick)
Session Type
Sponsor Session
11:10 am — 11:30 am
Session Type
Break
11:30 am — 11:40 am
Publishers have been monetizing web pages for over 15 years, but the mobile app is only a few years old. Jim will explore how leading publishers are leveraging this new medium, trends in the space for 2012 and how to take advantage of these at scale in the New Year.
Speakers
Jim Payne (MoPub)
Session Type
Sponsor Session
11:30 am — 11:40 am
 Television isn’t dead. It’s just moving down the street. Learn to navigate the mobile video landscape. Dive into strategies for delivering video content on smartphones, tablets and other mobile devices. Discover how to avoid the pitfalls of online and get new strategies for capturing premium video advertising revenue
Speakers
Benjamin Dorr (Rhythm NewMedia)
Session Type
Sponsor Session
11:40 am — 12:10 pm
With the demand and buzz around mobile rich media these days, there are still lots of challenges and nuances around finding the right partner or solution that will allow you to successfully execute mobile rich media campaigns at scale. This session looks at the state of mobile rich media and showcases best practices on creative design and execution that will enable marketers to make the most out of their mobile rich media campaigns. See what top-tier advertisers are doing to leverage...
Speakers
Anne Frisbie (InMobi)
Session Type
Focus On
11:40 am — 12:10 pm
Fragmentation has always and will always be a challenge for digital media publishers. It’s extremely difficult for content providers to keep up with the rapid rate of technology, making marketing on these ever-changing platforms that much harder for advertisers. Solutions are here, and James Gaffar will be discussing NBCU’s approach to solving this issue across mobile web, mobile apps and tablets.
Speakers
James Gaffar (NBC Universal)
Session Type
Focus On
11:40 am — 12:10 pm
Brandon Lucas, Head of Mobile at BET, shares his vision for BET’s mobile presence and why mobile apps are essential to their overall user strategy. With a focus on how the critically acclaimed “106 & Park” app has created new monetization opportunities both on-air and digitally, Brandon will share his best practices for optimizing monetization – combining strategies for direct sales, multiple ad networks, and now real-time bidding – without sacrificing the user experience.
Speakers
Brandon Lucas (BET Interactive)
Session Type
Focus On
12:10 pm — 1:10 pm
1:10 pm — 1:15 pm
Despite all the allure and impact of mobile and tablets, for those that are hands-on in the day-to-day execution of advertising across this dynamic landscape, it’s too often complexity that stands out. Fortunately, there are also those with pioneering experience in high-value mobile advertising – like Eric Litman, CEO of Medialets – that are applying a deep understanding of mobile’s technology, usage and opportunity to eliminate the friction gets in the way of ROI. In this session, find out why...
Speakers
Eric Litman (Medialets)
Session Type
Sponsor Session
1:15 pm — 2:00 pm
The pipes of the mobile ad industry aren’t broken — they are in the process of being built. At this stage in the evolution of mobile, knowing what you don’t know is just as valuable as what you do know. While there are significant challenges in mobile ad:tech, none appear insurmountable. In fact, savvy agencies and brands are more excited by the potential for mobile measurement than concerned about current limitations. This session will discuss how agencies and marketers are proactively...
Speakers
Paul Gelb (MoPub)
Session Type
Keynote
2:00 pm — 2:40 pm
 Mobile devices are offering the perfect advertising experience opportunity: one-to-one message, interactivity and connectivity. For 3 years now we have been gathering experience in delivering engaging message to the mobile audience. This keynote aims to share our knowledge by showing some use cases and highlighing the challenges of operating, measuring and optimizing display ads in the mobile ecosystem. Among other topics: rich media for mobile, cross platform targeting and...
Speakers
Romain Job (Smart AdServer)
Sandrine Cardi (Smart AdServer)
Session Type
Sponsor Session
2:00 pm — 2:40 pm
As we talk about the potential of mobile RTB, something more interesting is taking shape. RTB in mobile is already showing impressive results (and exceeding expectations). It is driving substantial eCPM premiums, especially when tied to targetable parameters like location; is showing well-above-market month-over month growth in volumes and revenue; and is poised for greater growth as DSPs scale and non-DSPs jump into the fray. Victor Milligan, CMO of Nexage, will discuss how RTB value is...
Speakers
Victor Milligan (Nexage)
Session Type
Sponsor Session
2:40 pm — 3:10 pm
Session Type
Break
3:10 pm — 3:20 pm
Devices, platforms, and environments, oh my! Wish you had a better view of some of the macro trends in video consumption on handheld devices? Join JoAnna Abel from FreeWheel for a snapshot of the latest metrics and data points reflecting professional content consumption on mobile devices, as well as a few predictions for 2012.
Speakers
JoAnna Abel (Rapt Inc.)
Session Type
Sponsor Session
3:10 pm — 3:50 pm
Mobile campaigns have proven to move metrics like brand awareness and purchase intent but measurement may not always be easy. Executing brand effectiveness studies necessitates live, in-market survey recruitment from mobile websites and apps. Jennifer Okula will discuss the lack of ad tracking standards and technology limitations in mobile and current approaches for study implementation. She'll address the challenges specific to survey delivery across mobile devices and will explore some best...
Speakers
Jennifer Okula (Dynamic Logic)
Session Type
Focus On
3:10 pm — 3:20 pm
The keys to mobile ad serving, campaign management and making Rich Media easy -  and how the industry’s most profitable publishers do it.
Speakers
Dave Gwozdz (Mocean Mobile)
Session Type
Sponsor Session
3:20 pm — 3:50 pm
Mobile video is taking off, but advertisers have to look beyond the pre-roll to utilize mobile's capacity to engage users. But how do advertisers get around the differences between screens to create a dynamic user experience and deliver serious brand impact? ESPN's Lori LeBas and Vevo's David Adams sit down to discuss the innovative ways they look beyond pre-roll to drive advertisers' messages in innovative and entertaining ways across platforms.
Speakers
Lori LeBas (ESPN)
David Adams (VEVO)
Session Type
Focus On
3:20 pm — 3:50 pm
Angry Birds is the fastest growing consumer franchise ever, with a strong global footprint in mobile entertainment. In addition to being the most popular mobile game, Angry Birds is also leading in mobile advertising, with 10 billion monthly ad impressions. Learn how Rovio approaches mobile advertising and creates innovative advertising experiences with great results.
Speakers
Jarkko Rajamaki (Rovio)
Session Type
Focus On
4:00 pm — 4:30 pm
  Have you ever clicked on a link in Twitter and Facebook on your mobile and found it not working properly? Today more then 50% of twitter traffic is from mobile devices. Social Media, Online and Mobile are converging so rapidly that for a brand or media property it only makes sense to build an operation that is not silo’ed and cross-platform. Responsive Web Development and Publishing has shown that your mobile and online strategy can be built off the same foundation seamlessly...
Speakers
Matthew Snyder (MxM)
Session Type
Focus On
4:00 pm — 4:30 pm
Howie Schwartz, Co-Founder and Lead Investor in OfferMobi, has spent the past two years focused on mobile adtech and conversion optimization for over 100 direct response mobile advertisers and App developers, including launching a recent Mobile RTB Performance platform. He is an active Angel Investor with a dozen+ portfolio companies including: Hashable, Upnext, FundingPost.com, OfferVault.com, and the ARC Angel Fund. In the 90's, Howie spent 10 years in the video game industry with companies...
Speakers
Howie Schwartz (Human Demand)
Session Type
Focus On
4:40 pm — 5:20 pm
Mobile is now a part of our reality, but the mobile ad world always looks to the future. Augmenting and optimizing mobile's specific capabilities - especially location - will change how we communicate and how we transact. The question is - will the revenue follow? If it does, when and how?
Speakers
Rob Beeler (AdMonsters)
Brett Martin (Sonar)
Nihal Mehta (localresponse)
David Courtney (JiWire, Inc.)
Saket Saurabh (Mobsmith.com)
Session Type
Panel

FAQ

Who attends OPS Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

 

What to expect at OPS Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

 

Conference session topics will include:

  • Meet the Players in Mobile Ad Technology
  • Platforms + Devices + Gateways + App Stores = Complexity!
  • Mobile Video - Exciting, but is it For Real?
  • Ad Metrics and Analytics in a Mobile World
  • Targeting users on Mobile Devices - What’s New & Different?
  • Geo-enabled Local/Real-Time Advertising
  • Inventory Management and Optimization for Mobile Advertising
  • Third Party Ad Serving on Mobile Devices
  • Mobile Ad Networks and Exchanges