About

What is Ad Ops 360°?


Ad Ops 360°, is a one-day conference designed to offer our past training participants, along with other junior and mid-level ad operations professionals an opportunity to further their ad operations education while collaborating with their peers in AdMonsters? unique interactive style of conference.

The group sessions and educational workshops are focused on industry-wide best practices and will be led by AdMonsters facilitators and experts in the field of online advertising. As with all of our events, this conference is directly driven by member demand and reflects the current state of the industry.

 

The conference format for Ad Ops 360° will run for one full day with a cocktail reception immediately following. The majority of the agenda is comprised of facilitator-led sessions all focused on different aspects of ad operations.

All sessions will focus on defining real life solutions to the immediate challenges faced in day to day operations.

Our Gold Sponsors will deliver hands-on technical training and just after all Sponsors will join us for a Networking Luncheon. All Sponsors will be invited to join us for the cocktail hour/networking portion of the event. Other than these specific times, all sessions are closed to Sponsors.

Location:

Ad Ops 360 US III will be held November 18th, 2009 at The Desmond Tutu Center in New York, NY.

 


Register


Schedule

Nov 18, 2009
8:30 am — 9:00 am
9:00 am — 9:30 am
Session Type
Full Group
9:30 am — 10:30 am
This interactive session will detail the many ways that publishers and agencies connect through the life cycle of a campaign and how to improve communication and efficiencies from both sides. This session will provide real insight into how the "other side" operates and the challenges they face in doing their jobs. This insight will help attendees understand what they can do to improve the process and increase the number of successful campaigns trafficked. Workshop Leader:Doug M. Wintz is...
Session Type
Full Group
10:30 am — 10:45 am
Session Type
Full Group
10:45 am — 11:30 am
Ad Operations departments and Sales departments have the same goals: generate revenue. Both departments, however, have different approaches on how that should be done. This session will help Ad Operations members understand what Sales is trying to do and help them understand the skills they need to help both Ad Operations and Sales succeed. This session will be facilitated by Lana Krakovskiy, Ad Operations and Client Support Professional, with a special interest in client retention and...
Session Type
Full Group
11:30 am — 12:00 pm
An overview of the online ad network ecosystem followed by a discussion about the benefits of working with ad networks, best practices and what to look for when evaluating potential ad network partners.
Session Type
Full Group
12:00 pm — 12:30 pm
12:30 pm — 1:30 pm
Session Type
Full Group
1:30 pm — 2:00 pm
Session Type
Full Group
2:00 pm — 2:45 pm
Emerging Media refers to the newest forms of content that are developing in the digital space and include such formats as video, audio, mobile, widgets, social media, etc. For Ad Operations professionals, these new emerging media formats pose new challenges for trafficking and workflow management. This session will give some tips and tricks for working with emerging media formats that will help as they become more prevalent in an ad trafficker's responsibilities. Workshop Leader:Doug M....
Session Type
Full Group
2:45 pm — 3:15 pm
Session Type
Full Group
3:15 pm — 3:30 pm
Session Type
Full Group
3:30 pm — 4:15 pm
Introducing or improving inventory and revenue yield management strategies and tactics can have a significant impact on an organization’s productivity and profitability. Learn how to incorporate yield management principals and best practices to maximize revenues, increase sell-through, improve product packaging and pricing, and enhance inventory prediction and management. This session also includes guidance on data management and analytics, as well as the best ways to leverage your existing...
Session Type
Full Group
4:15 pm — 4:45 pm
Session Type
Full Group
4:45 pm — 5:15 pm
Session Type
Full Group
5:15 pm — 7:00 pm
Session Type
Full Group