Islamorada, Florida | February 23, 2003 to February 26, 2003
AdMonsters VIII was held February 23-26, 2003 at the Cheeca Lodge & Spa in Islamorada, Florida, on Upper Matecumbe Key, on the Atlantic Ocean side of Overseas Highway (U.S. 1), 75 miles south of Miami.
We had 44 member attendees at AdMonsters VIII, including representatives from the following companies: About.com, AOL, Ask.com, AtomShockwave, CBS Marketwatch, CBS Sportsline, CNN, CondeNet, Discovery, Disney, Edmunds, Homestore, Knight-Ridder, MSN, MTV Networks, Multex, The New York Times, Overture, Reed Business Information, Sports Illustrated, Terra Lycos, Travelocity, Univision, USA Today, The Wall Street Journal, The Washington Post, Weather.com, and Yahoo!.
The overall conference format runs two and half days, Sunday evening through Wednesday noon. The majority of the agenda is comprised of member-led session presentations and round-table discussions on a wide variety of relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies. Member sessions generally run 30-60 minutes.
All conference events will be held at the hotel. All meetings will be held in the Pennekamp meeting room.
Sunday, February 23
7 to 9 p.m. Cocktail reception with Hors D'oeuvres - Beach room
Monday, February 24
8:00 to 9:00 a.m.Breakfast - Courtyard outside Pennekamp room
9:00 to 9:30 a.m.Welcome and Introduction - Bowen Dwelle (Chairman)
9:30 to 9:45 a.m.Statement from the Steering Committee - Disney
9:45 to 10:45a.m. Introductions / Company overviews
10:45 to 11:15 a.m. Coffee Break
11:15 a.m. to 11:45 a.m. IAB/OPA update - Washington Post
11:45 a.m. to 12:30 Evaluating the New IAB Standard Ad Package - MSN
12:30 p.m. to 1:30 p.m. Lunch - on the deck
1:30 to 2:15 p.m. Rich Media Case Studies: Discovery and Yahoo!
2:15 to 3:00 p.m. Inventory Management: New Methods, New Challenges - Yahoo! & NY Times
3:00 to 3:30 p.m. Break
3:30 to 4:15 p.m. 3rd Party Reach & Frequency Planning tools - Yahoo!
4:15 to 5:00 p.m. Operational Challenges of Cross-Media Deals - MTV
5:15 to 6:00 p.m. Gold Sponsor Presentations (DoubleClick, Tacoda Systems)
7:30 to 9:30 p.m. Group dinner with sponsor guests - Ocean Terrace Grill
Tuesday, February 25
7:30 to 8:30 a.m.Breakfast (note the early start today)
8:30 to 10:15 a.m.Unicast Platinum Sponsor Workshop
10:15 to 10:45 a.m. Coffee Break
10:45 to 11:15 a.m. AOL's Ad Tools - AOL
11:15 to 11:45 a.m. Case Study: Daypart targeting - CBS MarketWatch
11:45 a.m. to 12:15 p.m. Optimizing Remnant Inventory - Bowen Dwelle
12:15 to 12:30 p.m. vote on top 2-3 high-level topics for Wednesday's discussions
12:30 to 1:30 p.m. Lunch - on the deck
1:45 p.m. Depart for offsite group event
2:00 to 5:30 p.m. Offsite group event
7:00 p.m. Depart for offsite dinner
7:30 to 9:30 p.m. Group dinner - Marker 88 restaurant
Wednesday, February 26
8:00 to 9:00 a.m.Breakfast
9:00 to 10:00 a.m. Moderated discussion: topic #1
9:30 to 10:00 a.m. Moderated discussion: topic #2
10:00 to 10:30 a.m. Moderated discussion: topic #3
10:30 to 11:00 a.m. Coffee Break
11:00 to 12:00 p.m. Wrap up - Bowen Dwelle (Chairman)
- Takeaways and next steps
- Hand out and complete attendee surveys
- Group Business
- AdMonsters IX: August 2003...
12:00 p.m. Conference concludes