AdMonsters Publisher Forum

About

Making Media Work

Join us and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback -- and our attendees agree. See what they have to say about Publisher Forums:

  "AdMonsters is the single best venue for learning from and connecting with the sharpest, most motivated digital ops professionals."

"AdMonsters blows all other conferences away! It is by far the most applicable conference for Ad and Sales Ops professionals."

"AdMonsters is hands-down the best conference for this subject matter."

"It's great to interact and share ideas with some of the smartest people in the business."


Register

Registration for this event is now only $1,395 and includes: 

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening dinner and cocktail reception
  • Sponsored "Speed Dating" networking drinks reception
  • Sponsor & member Monday dinner
  • Member-only Tuesday dinner
  • Breakfasts and lunches during the conference
Save even more with a Season Pass: Pay just $995 for each Publisher Forum. Take advantage of multiple events and lock in the best possible rate available. Contact us for details.

Hotel Nights

NOTE: Conference passes do not include accommodations. To take advantage AdMonsters' special group rate, please select 'book my accommodation through AdMonsters' when you register for the conference to have your room nights added to your order.

All hotel rates are inclusive. Hotel cancellations must be made 2 weeks prior to the start of the conference.

 

Speakers

Keynote

Attendee Session

Mapping Your Processes

Barbara Healy Senior Vice President, Digital... Tribune Company

Sponsor Session

Breakout

Process Standardization and Training

Eva Neil Supervisor, Digital Ad Operations Carat

Mobile

Jason Terry Manager, Sales Operations Topix, LLC

Multi-Screen

Geoff Wolinetz VP, Ad Operations &... Turner Broadcasting

Custom Order Managment

Kate Maxwell Director of Advertising Operations Tumblr @katemaxx

Schedule

Aug 17, 2014
Aug 18, 2014
Aug 19, 2014
Aug 20, 2014
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
Session Type
Activity
9:00 am9:20 am
9:20 am10:10 am
Publishers serve two clients – advertisers and consumers. Losing one or the other is rarely an option, but keeping both happy is a challenge when consumers would rather not see ads and advertisers clamor for increased presence. Striking the right balance between these parties is an art, argues Byliner President Deanna Brown, and alternate revenue models are ripe for exploration. In this keynote, she’ll explain why contemporary publisher revenue strategy must integrate subscriptions, native...
Speakers
Deanna Brown (Byliner)
Session Type
Keynote
10:20 am11:20 am
Join Google and DoubleClick to see how we are empowering TV publishers to connect with audiences across all screens and unlock value for brands. 
Speakers
Will Weingarten (Google)
Jeff Clark (Google)
Session Type
Sponsor Session
11:20 am11:40 am
Session Type
Break
11:40 am12:10 pm
The video and mobile ecosystems are constantly evolving and publishers are juggling multiple platforms to execute traditional selling, programmatic enablement, and private marketplaces to achieve higher yield and satisfy their advertiser's expectations. This session will review how a modern video ad serving solution should holistically balance all impression opportunities whether it's for direct sold campaigns, network or exchanges buys, or programmatic buyers while also enabling publishers...
Speakers
Mike Laband (SpotXchange)
Session Type
Sponsor Session
12:10 pm12:50 pm
Session Type
Full Group
12:50 pm1:50 pm
Session Type
Meal
1:50 pm2:30 pm
How can you automate your operations and hire the right people if you don’t even know what you are responsible for? A critical but often overlooked obligation of any ad operations person is to map out the processes of the department. Tribune’s Barb Healy will lead an interactive discussion on getting started. This session will also kick off a much larger AdMonsters initiative to help publishers compare processes from sales to billing that you’ll want to be involved in from the beginning.
Speakers
Barbara Healy (Tribune Company)
Session Type
Attendee Session
Session Track
2
1:50 pm2:30 pm
If only choosing the right service provider was as easy as eeny meeny minnie moe. Nope, evaluating how your department’s needs line up with service providers’ offerings can be an exhausting process, made all the more draining by the number of tools required to fill out your tech stack. However, developing a streamlined vendor assessment program that can be easily modified for specialization – e.g., SSPs, mobile ad servers and, of course, viewability – is a viable process to find appropriate...
Speakers
Anna Wilson (Pandora Media)
Session Type
Attendee Session
Session Track
1
2:40 pm3:20 pm
Yeah, you’ve got your RTB hookup and maybe you’ve set up a private marketplace or two, but frankly that's child’s play. It’s time to up your programmatic game: sharing from MailOnline’s experience building up its operations, Yield Optimization Manager Steph Layser will guide you through expanding your program (and managing that expansion), analyzing bidding behavior, making inventory work harder and maintaining balance with direct sales.
Speakers
Steph Layser (MailOnline)
Session Type
Attendee Session
Session Track
1
2:40 pm3:20 pm
The age of responsive design presents ops a golden opportunity to flex its creative muscles, present new revenue opportunities and increase the overall prominence of the department within the organization. Mashable’s Brie Manakul and Darren Tome will chronicle their successes and challenges during their site's redesign before leading a discussion on how publisher revenue teams can prosper during the move to responsive design.
Speakers
Brie Manakul (Mashable)
Darren Tome (Mashable)
Session Type
Attendee Session
Session Track
1
3:20 pm3:40 pm
Session Type
Break
3:40 pm4:20 pm
Still a nascent revenue channel, roles and tactics for native campaign planning, execution and optimization are hazy at best. Discovering how best to work this stream requires creative thinking – and we’re not just talking about the content element. Mansueto Ventures' Steven Suthiana will dive into native strategy and focus on amplification: using content distribution services and social media to extend reach and boost performance.
Speakers
Steven Suthiana (Mansueto Ventures)
Session Type
Attendee Session
Session Track
1
3:40 pm4:20 pm
For years it's haunted publishers' nightmares, but now that the MRC has lifted its advisory against transacting on a viewable basis, it's time for digital revenue strategists to take on the beast – not that they haven't been training for this battle. This session will cover reconciliation, dealing with vendors, negotiating with agencies and video viewability.
Speakers
Sarah Tran (The Washington Post)
Session Type
Attendee Session
Session Track
2
4:30 pm5:00 pm
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire Monsters with their personal achievements while offering keen insight on the present and future ops situation.
Speakers
Melissa S Bertram (Crain Communications Inc)
Elizabeth Hobby (Discovery Communications)
Raef Godwin (PGA TOUR)
Session Type
Attendee Session
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
9:00 am9:10 am
9:10 am9:50 am
From founding the first interactive ad agency to shepherding The New York Times online as Digital CEO, Martin Nisenholtz has been front and center for technology’s disruption of the news business, which he recently co-presented as a massive oral history called The Riptide Project. As an advisor to media companies large and small, he has unique insight into how they’re navigating the still-ragged waters of media transformation, including the surge in mobile media consumption and the...
Speakers
Martin Nisenholtz (Columbia University)
Session Type
Keynote
10:00 am10:20 am
In this session, you will learn how the latest television trends are empowering data-driven TV planning. Dan Ackerman, SVP Programmatic TV, will introduce Adap.tv’s technology for scoring TV airings by customer relevance and show how it can be used to optimize yield for premium networks. 
Speakers
Dan Ackerman (Adap.tv)
Session Type
Sponsor Session
10:30 am10:50 am
The New Generation of “Mobile-First” Publishers: What Strategies You Need to Employ to Bridge the Mobile Monetization Gap for AdvertisingFor the first time in history, mobile devices will account for over 50% of all internet usage. However, there is a significant monetization gap between mobile traffic and the amount of revenue this traffic generates. As traffic continues to move to mobile, this gap will increase unless publishers recognize that this is a significant source of revenue potential...
Speakers
Rujul Patel (Amobee)
Session Type
Sponsor Session
11:10 am11:50 am
Join Henk van Niekerk, Senior Vice President, Publishers and DSPs from Adap.tv along with top publisher clients as they discuss the trends and tools that are driving their programmatic video business.
Speakers
Henk van Niekerk (Adap.tv)
Lisa Marino (Rock You)
Christopher Smith (turn)
Session Type
Breakout
11:10 am11:50 am
Close the spreadsheets, log out of the dashboard and come experience the power of brand storytelling. Today AdColony is showing you the best brand creative of 2014. Nothing tells a story like video -- we'll show you how brands are harnessing the power of sight, sound and motion in digital today. From stunning TV creative to made-for-mobile content, AdColony's SVP, Business Development, Monetization & Marketing Nikao Yang will take you through a showcase of the best video creative out there...
Speakers
Nikao Yang (AdColony)
Session Type
Breakout
11:10 am11:50 am
Building User-Friendly Ads for Mobile: Learn How to Increase Customer Engagement, Drive Conversions and Better Understand User Behavior With today’s massive shift toward mobility, there is no denying that publishers must provide user-friendly experiences for customers on mobile. Evolving mobile technology has allowed us to bring rich media experiences to the smaller screen. When combined with a contextual understanding of the “lifetime value” of individual consumers, publishers can achieve...
Speakers
Rujul Patel (Amobee)
Session Type
Breakout
11:10 am11:50 am
What is your value to buyers in the open market? Most publishers aren't in a position to confidently answer this question, and yet as more and more inventory is being accessed via real-time bidding (RTB) exchanges, the answer is becoming increasingly important.  If publishers continue to rely on overly simplistic floor price strategies, or worse, dynamic floors, they risk undermining the value of their supply and losing out on potential revenue.  Looking through a data-driven lens,...
Speakers
Alex Gardner (Index)
Session Type
Breakout
11:10 am11:50 am
We will be sharing key viewability insights from Google, and helping publishers understand how to best leverage Active View measurement. This will be an interactive session, so come prepared with your questions!
Speakers
Nathan Gammie (Google)
Session Type
Breakout
12:00 pm12:40 pm
Mobile has quickly become consumers’ screen of choice and will soon overcome desktop in terms of advertising spend. At the same time, programmatic has quickly become the foundation of desktop and mobile advertising will quickly accommodate over 80% of spend. While high-volume, real-time purchasing technology is necessary for brand advertisers and agencies to cost-efficiently purchase media in mobile and across screens, a blended exchange is the only way for publishers to diversify their ad...
Speakers
Nandi Gurprasad (Amobee)
Session Type
Breakout
12:00 pm12:40 pm
What is your value to buyers in the open market? Most publishers aren't in a position to confidently answer this question, and yet as more and more inventory is being accessed via real-time bidding (RTB) exchanges, the answer is becoming increasingly important.  If publishers continue to rely on overly simplistic floor price strategies, or worse, dynamic floors, they risk undermining the value of their supply and losing out on potential revenue.  Looking through a data-driven lens,...
Session Type
Breakout
12:00 pm12:40 pm
Close the spreadsheets, log out of the dashboard and come experience the power of brand storytelling. Today AdColony is showing you the best brand creative of 2014. Nothing tells a story like video -- we'll show you how brands are harnessing the power of sight, sound and motion in digital today. From stunning TV creative to made-for-mobile content, AdColony's Nikao Yang will take you through a showcase of the best video creative out there and discuss how the collective new digital media world (...
Session Type
Breakout
12:00 pm12:40 pm
Join Tom Acquaviva, Vice President, Publisher sales from Adap.tv along with top publisher clients as they discuss the trends and tools that are driving their programmatic video business.
Session Type
Breakout
12:00 pm12:40 pm
We will be sharing key viewability insights from Google, and helping publishers understand how to best leverage Active View measurement. This will be an interactive session, so come prepared with your questions!
Speakers
Nathan Gammie (Google)
Session Type
Breakout
1:00 pm5:00 pm
Session Type
Activity
6:30 pm10:00 pm
Session Type
Meal
9:00 am9:30 am
Session Type
Full Group
9:30 am10:10 am
As creative development increasingly squeezes its way into ops’ wheelhouse (ahem, native), there’s much insight to be gleaned from agency folk – particularly those who have done their time on the publisher side, like Pam Statz, Technology Resources Manager at Wieden + Kennedy. In this special session, she’ll relate her experiences building custom advertiser sites and products for Wired, and now at W+K. With her W+K colleagues Michael Gersten, Head of Integrated Motion and Prototyping, and...
Speakers
Pam Statz (Wieden + Kennedy)
Jeff Ackley (Wieden + Kennedy)
Session Type
Keynote
10:20 am11:00 am
In this breakout session, learn best practices and insight on how to update your teams' processes and onboarding. Topics to be discussed include: Process standardization: Documenting current best practices; Developing measurable outcomes; how process feeds into training; visual management aids; possible tools.Training: Determining needs and skills analysis; defining job and performance expectations; providing context for why training is necessary; defining how training relates to job...
Speakers
Eva Neil (Carat)
Session Type
Breakout
10:20 am11:00 am
In this breakout session, discuss strategies and best practicies for multi-screen. Topics to be discussed include: Monetizing mobile/tablet trafficTV everywhere initiativescross-channel measurement and packaging
Speakers
Geoff Wolinetz (Turner Broadcasting)
Session Type
Breakout
10:20 am11:00 am
Buzz about programmatic is everywhere. But, successfully leveraging a stellar programmatic strategy isn't as easy as it seems. In this breakout session, discuss and learn key tactics to amplifying your programmatic offerings. Topics to be discussed include: Tech stack requirementsDealIDs and private exchanges,programmatic directtransparencySSP management  
Session Type
Breakout
11:00 am11:20 am
11:20 am12:00 pm
Stop playing Marco-Polo when it comes to viewability. See the future of the nascent metric in this breakout session. Topics to be discussed include: BenchmarkstestingreconciliationvendorsT&Cs
Speakers
Dmitri Kazanski (Manta.com)
Session Type
Breakout
11:20 am12:00 pm
Topics to be discussed in this breakout: "Traditional order management systems... Can they handle it?Getting out of spreadsheets and into an automated systemBuilding order management on a CPE or preemptive pricing modelInventory projection/management on a traffic & performance dependent platform when historical doesn't matter" 
Speakers
Kate Maxwell (Tumblr)
Session Type
Breakout
11:20 am12:00 pm
Topics to be discussed in this breakout:  Syndicationmobile pre-rollad server issuesaudience extensionviewability/verification  
Speakers
Jana Massey (SheKnows.com)
Session Type
Breakout
12:10 pm12:50 pm
Let's talk mobile! In this breakout session, you'll learn key tips on how to optimizing your mobile offerings for the mobile-centric future of ad ops. Topics to be discussed include: Ad server issuesmobile videoforecastingnative 
Speakers
Jason Terry (Topix, LLC)
Session Type
Breakout
12:10 pm12:50 pm
Tag Management – Discuss the approaches to using built in tag management solutions vs. third parties. We’ll cover benefits and limitations as well as share best practices.  Tag Strategy – Choosing the right approach from building your taxonomy of content to selecting different targets and variables ·        Tag Deployment – Are publishers using tags straight out of the box or are they customizing and enhancing? Synchronous or asynchronous? Learn what others are doing...
Speakers
Matt Pferschy (The Seattle Times)
Session Type
Breakout
12:10 pm12:50 pm
 A star player is nobody without his team. Learn how to bolster your campaigns by strengthening your ad ops team. Topics to be discussed include:"1. Team Structure - Sales through fulfillment2. Campaign booking efficiency: Booking line items for a responsive site; booking single vs. double density mobile creative3. Rich media strategy - Pricing, Homepage roadblocks, IAB rising star run of site media4. Forecasting - YieldEx5. Order Management Systems: Efficiencies and difficulties...
Speakers
Andrew Gall (PGA TOUR)
Session Type
Breakout
12:50 pm1:50 pm
Session Type
Meal
1:50 pm3:00 pm
Session Type
Full Group

FAQ

Who attends the Publisher Forum?

 

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

What should I expect at the Publisher Forum?

 

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.

The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community 
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Why should I register early?

  • Two reasons: The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing  

What does an AdMonsters Membership give me?

By becoming an AdMonsters Member, you’ll have full access to all the premium features of the site -- and full access to conference sessions and content. So even if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Get full access for just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.

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