Publisher Forum XXXI

About

AdMonsters Publisher Forum: Making Media Work

Our Publisher Forum in Scottsdale is a can't-miss event where 100 of the top senior leaders in online ad tech and ad operations converge. Join us to be part of this elite group as we discuss, debate and shape the future of digital media. No other conference comes close to offering the same opportunity for exposure, exchange of ideas and feedback.

Our agenda is jam-packed with sessions that focus on gearing up your team for the challenges ahead in the coming year and bolstering inter-company harmony to take advantage of the revenue opportunities that increasingly present themselves to the supply side.

Must-see keynotes include:

  • Richard Jalichandra, Executive Chairman of Technorati
  • Shelley Zalis, CEO of the Ipsos Open Thinking Exchange

Breakout speakers from Microsoft, About.com and CBS Interactive will delve into an array of management best practices and look beyond the ops window into the department's relationship with finance and analytics.

We'll also announce the latest recipients of our AdMonsters Digital Media Leadership Awards. As you may remember from previous Publisher Forums, these awards go to those in our industry who show strategic vision, build great systems and maximize profitability. Who will be honored in November? 

Register

Registration for this event is now only $1,395 and includes: 

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening dinner and cocktail reception
  • Sponsored "Speed Dating" networking drinks reception
  • Sponsor & member dinner Monday
  • Member-only dinner Tuesday at the famous El Chorro restaurant
  • Breakfasts and lunches during the conference
  • And your choice of super fun offsite activities:
    • Kayaking on the Salt River: A guided tour through a scenic and relaxing desert oasis.
    • Cattle Drive. Ride ‘em cowboy while you move a herd of cattle through the desert and back to their pens.
    • Desert Jeep Excursion: Off-roading in the Sonoran desert doesn’t get more fun than this!
    • Expert Hike up Camelback Mountain: Brave the sandstone trails of this iconic landmark of Phoenix.

What are you waiting for? If you’re an ad ops professional responsible for driving revenue for your company, register today to get fully prepared for the challenges ahead in 2014. 

Interested in discounts for registering to multiple events? Contact us.

Hotel Nights

NOTE: Unfortunately, the FireSky Resort & Spa is full during Publisher Forum Scottsdale. For nearby rooms, book with Chaparral Suites, which is located across the street from the venue. 

Special Offer for Arizona-Based Publishers

 

If you're a publisher in the Phoenix-Scottsdale area but can't commit to all three days of the conference, please join us for the Sunday night reception and on Monday for a full day of content and dinner! For $495, your special conference pass includes:

  • Sunday evening dinner and cocktail reception
  • Monday morning Keynote address
  • Member-led sessions and workshops 
  • Sponsored "Speed Dating" networking 
  • Sponsor & Member dinner Monday 
  • Breakfast and lunch on Monday
The pass does not include hotel stay, but we are able to offer an exclusive rate for the nights you need.

Come join us for a taste of AdMonsters. Register Today!

Speakers

Keynote

Publishers Take the Wheel

Shelley Zalis CEO, Ipsos Open Thinking Exchange Ipsos @ShelleyZalis

Panel

Winners' Circle: DMLA Recipients Speak

Jeff Mayo Vice President of Sales Operations... Machinima

Full Group

Half Group

Peas in the Pod: Analytics & Ops

Christian Kugel VP, Consumer Analytics and Research AOL @fckugel

Schedule

Nov 10, 2013
Nov 11, 2013
Nov 12, 2013
Nov 13, 2013
9:00 am9:10 am
Session Type
Attendee Session
9:10 am10:00 am
Digital media veteran and Technorati Executive Chairman Richard Jalichandra offers a holistic look at the development of digital advertising, including:The technical holes and inefficiencies in the relationship between DSPs/demand and supply/SSP/exchanges;Opportunities created in the inherent inefficiencies of media today, particularly with respect to optimization of remnant and RTB;Finding the right balance between programmatic and direct sold media (also trends & where equilibrium may lie...
Speakers
Richard Jalichandra (Technorati)
Session Type
Keynote
10:10 am11:00 am
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire Monsters with their personal achievements while offering keen insight on the present and future ops situation. AdMonsters Content Czar Rob Beeler will ask NYTimes' Heather Keltz, Machinima's Jeff Mayo and JP Morgan's Michael Stoekel to share...
Speakers
Heather Keltz (New York Times Digital)
Jeff Mayo (Machinima)
Michael Stoeckel (JP Morgan Chase)
Session Type
Panel
11:30 am12:00 pm
Would you serve a $15 direct-sold campaign to a user that is worth $10 to open or private marketplace buyers? The conventional answer would be “yes.” What most publishers don’t know is that awarding each impression to the highest bidder, without considering scarcity, does not maximize their overall revenue. In this session, Rubicon Project’s Chief Scientist, Neal Richter, and VP of Product Management, Jordan Mitchell, will teach you how to maximize revenue across all your sales channels,...
Speakers
Neal Richter (Rubicon Project)
Jordan Mitchell (Rubicon Project)
Session Type
Full Group
12:00 pm12:30 pm
Session Type
Attendee Session
1:30 pm2:10 pm
This session will be a 'working session' lead by an industry expert to help attendees create a management strategic plan for the next 6 to 12 months. From hiring, staffing, retention, justifying headcount and growing individuals within your team. Too often the management part of Ad Operations Management is neglected. Use this time to focus on what you need for the coming year.
Speakers
Rose Steinberg (Microsoft Advertising)
Session Type
Half Group
1:30 pm2:10 pm
From rate card issues to offering the right ad products, ad operations is there to both help sales sell and, at the same time, make sure revenue grows. But, those concepts aren't always aligned. Varun Gupta, Director of Yield Management & Business Intelligence at About.com, will lead a discussion on how proper yield management approaches can ensure that both sales and revenue goals can be achieved.
Speakers
Varun Gupta (About.com)
Session Type
Half Group
2:20 pm3:00 pm
This session will be a 'working session' lead by an industry expert to discuss Ad Operations' role in change management within the organization and help create a change management plan for the next 6 to 12 months. Use this time to focus on what you need for the coming year.
Speakers
Ricardo Collison (CBS Interactive)
Session Type
Half Group
2:20 pm3:00 pm
For many digital media companies, it's early in the runnings for multiscreen video ad products. Operations specialists from The Weather Company, NBC and A&E Networks share how they're approaching the hurdles, such as mobile video delivery and metrics, authentication, simulcasting, encoding challenges, server integrations and issues with providers.
Speakers
Charles Stafford (The Weather Company)
Christopher Lynn (NBC Universal Digital Media)
Kevin Loren Smith (The Weather Company)
Lee Barstow (A+E Networks)
Session Type
Half Group
Session Track
1
3:20 pm4:00 pm
Thought your issues were over once the campaign made it on-site? Think again – ops' can and should take a leadership role in billing and reconciliation. Active Networks Senior Manager Marc Kozai will explain how he spearheaded the effort to reduce the billing cycle to less than two days, detailing the challenges of mixing SAS solutions with custom-built applications and linking data, inventory and items within the financial system.
Speakers
Marc Kozai (ACTIVE Network)
Session Type
Half Group
3:20 pm4:00 pm
It ain't about the data, but what you do with them – hence why analytics keeps growing in importance within media companies. Just like operations, analytics spreads to many divisions of an organization, hence why magic happens when the two departments are properly aligned. Huffington Post VP of Operations Jorge Urriutia del Pozo and the VP Consumer Research & Analytics will detail the various analytics teams at AOL and HuffPost, including how they work with operations and various challenges...
Speakers
Jorge Urrutia del Pozo (Huffington Post)
Christian Kugel (AOL)
Session Type
Half Group
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
9:00 am9:10 am
Session Type
Attendee Session
9:10 am10:00 am
Digital media veteran and Technorati Executive Chairman Richard Jalichandra offers a holistic look at the development of digital advertising, including:The technical holes and inefficiencies in the relationship between DSPs/demand and supply/SSP/exchanges;Opportunities created in the inherent inefficiencies of media today, particularly with respect to optimization of remnant and RTB;Finding the right balance between programmatic and direct sold media (also trends & where equilibrium may lie...
Speakers
Richard Jalichandra (Technorati)
Session Type
Keynote
10:10 am11:00 am
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire Monsters with their personal achievements while offering keen insight on the present and future ops situation. AdMonsters Content Czar Rob Beeler will ask NYTimes' Heather Keltz, Machinima's Jeff Mayo and JP Morgan's Michael Stoekel to share...
Speakers
Heather Keltz (New York Times Digital)
Jeff Mayo (Machinima)
Michael Stoeckel (JP Morgan Chase)
Session Type
Panel
11:30 am12:00 pm
Would you serve a $15 direct-sold campaign to a user that is worth $10 to open or private marketplace buyers? The conventional answer would be “yes.” What most publishers don’t know is that awarding each impression to the highest bidder, without considering scarcity, does not maximize their overall revenue. In this session, Rubicon Project’s Chief Scientist, Neal Richter, and VP of Product Management, Jordan Mitchell, will teach you how to maximize revenue across all your sales channels,...
Speakers
Neal Richter (Rubicon Project)
Jordan Mitchell (Rubicon Project)
Session Type
Full Group
12:00 pm12:30 pm
Session Type
Attendee Session
1:30 pm2:10 pm
This session will be a 'working session' lead by an industry expert to help attendees create a management strategic plan for the next 6 to 12 months. From hiring, staffing, retention, justifying headcount and growing individuals within your team. Too often the management part of Ad Operations Management is neglected. Use this time to focus on what you need for the coming year.
Speakers
Rose Steinberg (Microsoft Advertising)
Session Type
Half Group
1:30 pm2:10 pm
From rate card issues to offering the right ad products, ad operations is there to both help sales sell and, at the same time, make sure revenue grows. But, those concepts aren't always aligned. Varun Gupta, Director of Yield Management & Business Intelligence at About.com, will lead a discussion on how proper yield management approaches can ensure that both sales and revenue goals can be achieved.
Speakers
Varun Gupta (About.com)
Session Type
Half Group
2:20 pm3:00 pm
This session will be a 'working session' lead by an industry expert to discuss Ad Operations' role in change management within the organization and help create a change management plan for the next 6 to 12 months. Use this time to focus on what you need for the coming year.
Speakers
Ricardo Collison (CBS Interactive)
Session Type
Half Group
2:20 pm3:00 pm
For many digital media companies, it's early in the runnings for multiscreen video ad products. Operations specialists from The Weather Company, NBC and A&E Networks share how they're approaching the hurdles, such as mobile video delivery and metrics, authentication, simulcasting, encoding challenges, server integrations and issues with providers.
Speakers
Charles Stafford (The Weather Company)
Christopher Lynn (NBC Universal Digital Media)
Kevin Loren Smith (The Weather Company)
Lee Barstow (A+E Networks)
Session Type
Half Group
Session Track
1
3:20 pm4:00 pm
Thought your issues were over once the campaign made it on-site? Think again – ops' can and should take a leadership role in billing and reconciliation. Active Networks Senior Manager Marc Kozai will explain how he spearheaded the effort to reduce the billing cycle to less than two days, detailing the challenges of mixing SAS solutions with custom-built applications and linking data, inventory and items within the financial system.
Speakers
Marc Kozai (ACTIVE Network)
Session Type
Half Group
3:20 pm4:00 pm
It ain't about the data, but what you do with them – hence why analytics keeps growing in importance within media companies. Just like operations, analytics spreads to many divisions of an organization, hence why magic happens when the two departments are properly aligned. Huffington Post VP of Operations Jorge Urriutia del Pozo and the VP Consumer Research & Analytics will detail the various analytics teams at AOL and HuffPost, including how they work with operations and various challenges...
Speakers
Jorge Urrutia del Pozo (Huffington Post)
Christian Kugel (AOL)
Session Type
Half Group
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
9:00 am9:10 am
Session Type
Attendee Session
9:10 am10:00 am
Power is very fluid in this quickly transforming digital media ecosystem. As content-based marketing and user experience trump other marketing concerns, Ipsos' Shelley Zalis will lay out the opportunity for publishers – particularly ad operations – to grab the monetization wheel.
Speakers
Shelley Zalis (Ipsos)
Session Type
Keynote
10:00 am10:20 am
Session Type
Sponsor Session
10:20 am10:40 am
With more and more inventory transacting programmatically, it is essential that publishers have the right set of tools that empower them to harness this opportunity. Chealsea Conroy will walk through the ways in which Google is helping publishers to effortlessly implement programmatic into the core of their digital ads business.
Speakers
Chealsea Conroy (DoubleClick)
Session Type
Full Group
10:50 am11:10 am
Session Type
Break
11:10 am11:50 am
As the lines between direct and indirect advertising sales blur, publishers need to be equipped with an ad server that's capable of driving the maximum impact from all channels, across all deal types. In this interactive session, we'll focus on developing an understanding of how publisher deals and inventory segments are evolving, and address how DoubleClick's publisher solutions are evolving to bridge this gap.
Speakers
Chealsea Conroy (DoubleClick)
Session Track
1
11:10 am11:50 am
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. From the trend toward audience targeting and the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Knowing which way is up – let alone which way is forward – presents both challenges and unique advantages. During this session, test your knowledge and compete to win goats(!)...
Session Type
Sponsor Session
Session Track
1
11:10 am11:50 am
Managing Passbacks, Discrepancies, and Floors while optimizing yield for millions of impressions is a never-ending battle. Without the right approach, your adserver can turn on you, changing impressions into mindless zombies that eat into your CPMs. Explore traditional and advanced methods for taking control and maximizing your remnant display ad yield. Learn how to fight back and breathe new life into each impression.
Session Type
Sponsor Session
Session Track
1
11:50 am12:00 pm
Session Type
Break
12:00 pm12:40 pm
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. From the trend toward audience targeting and the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Knowing which way is up – let alone which way is forward – presents both challenges and unique advantages. During this session, test your knowledge and compete to win goats(!)...
Session Type
Sponsor Session
12:00 pm12:40 pm
As the lines between direct and indirect advertising sales blur, publishers need to be equipped with an ad server that's capable of driving the maximum impact from all channels, across all deal types. In this interactive session, we'll focus on developing an understanding of how publisher deals and inventory segments are evolving, and address how DoubleClick's publisher solutions are evolving to bridge this gap.
Speakers
Chealsea Conroy (DoubleClick)
Session Track
1
12:00 pm12:40 pm
Managing Passbacks, Discrepancies, and Floors while optimizing yield for millions of impressions is a never-ending battle. Without the right approach, your adserver can turn on you, changing impressions into mindless zombies that eat into your CPMs. Explore traditional and advanced methods for taking control and maximizing your remnant display ad yield. Learn how to fight back and breathe new life into each impression.
Session Track
1
1:00 pm5:00 pm
6:45 pm10:00 pm
9:00 am9:30 am
9:30 am10:10 am
1.       Vision:  AdX does dynamic allocation / need another product to showcase profile within marketplace (ex. Rubicon) – need lead gen.2.       Strictly programmatic seller – SSP, DSP, trading desk – seller and/or ad ops will go on programmatic calls3.       2 different budgets – programmatic vs. managed sales4.       Technology issues5.       IAB:  50% of deals next year will come from ProgrammaticShould...
Session Type
Breakout
Session Track
1
9:30 am10:10 am
Challenges when Sourcing Candidates ·      Recruitment and retention are the two main challenges.  ·      Finding people with experience for specialized roles is particularly difficult.   Backgrounds that tend to lead to success ·      Sometimes the people that look perfect on paper cost more but do not always work out as well ·      Communications Major ·    ...
Session Type
Breakout
Session Track
2
9:30 am10:10 am
Key takeaway: Ad strategy. Let your ad strategy dictate how you approach RD   When you go from more ads to fewer, do you up your CPM? If you can, you should.   ·       CBS Peter Yared has several articles on RD ·       New term out of CBS: RDSS Responsive Web Design with Server Side components o   Built into your content management system ·       Helps facilitate RD o  ...
Session Type
Breakout
Session Track
3
10:30 am11:10 am
targetingvideoprogrammatic/network managementprivacy concernsdevice identification creative formats
Session Type
Breakout
Session Track
1
10:30 am11:10 am
- trying to streamline the strategy for audience extension currently at Triad, especially going into 2014 - defining turnaround times, etc. why use audience extension?- high sell-thru rate of the site- non-guaranteed buys (not enough inventory on own site) on Pandora issues:- biggest issue with audience extension is with inventory forecasting - in DFP, you have all of your forecasted segments that come from the DMP, DFP is looking at limiting the scope to only those that are...
Session Type
Breakout
Session Track
2
11:20 am12:00 pm
Open auctions vs private- private is preferred for premium publishers to allow for more control- challenge is in awareness when in private- many new vendors in this space...Shiny Ads and Ad Socket most often mentioned- most in early stages of evaluating vendors- using as triage for smaller deals- some use Pubmatic and Rubicon to set levels: Remnant to RTB to Programmatic- AdExchange product discussed about priority setting levels- anonymous vs transparent - little difference as audience is...
Session Type
Breakout
Session Track
1
11:20 am12:00 pm
PreparationHitting challenges head-onPost-migration woes/opportunities
Session Type
Breakout
Session Track
2
1:00 pm2:00 pm

FAQ

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

 

Rocket Fuel