Publisher Forum: Mobile

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Catch the highlights of the Mobile Publisher Forum on the Live Blog.

About

Making Big Money in Mobile

With nearly 110 million mobile smartphone subscribers and 30 million tablet users in the US, consumers are accessing content anytime, anywhere. As this trend continues, every publisher invested in mobile needs a monetization strategy for their mobile initiatives. Learn how you can convert your mobile initiatives into tangible revenue today by attending Publisher Forum: Mobile.

Publisher Forum: Mobile is the only conference to focus specifically on turning mobile usage into revenue and profit for publishers, app developers and mobile web developers. Whether you’re mobile-first, mobile-only, mobile-also or just mobile-curious, Publisher Forum: Mobile offers ideas and solutions for digital publishers and mobile app developers who are creating and monetizing mobile content.

Register today to hear from leading mobile ops experts, mobile app developers, technologists, strategists and CROs and start making big money on your mobile initiatives today.

Keynotes:

  • "Crunching Numbers: Simplying Measurement in Our Mobile World," David Gill, VP Emerging Media, The Nielsen Company
  • "Pandora's Path into Mobile," Joanna Bloor, VP Sales Operations, Pandora Media

Recently Added Sessions:

  • "Co-Signing on Mobile: How Ops and Product Can Work Together,” Ruth Calhoun and Steven Yarger ofTrulia
  • "Integrating Media into the m-Commerce Experience," Oleg Korenfeld, GM Media Operations,Thrillist
  • "One Screen, Two Screens, Big Screen, Small Screen," James Gaffar, Manager of Mobile & Emerging Media,NBCUniversal

Session Topics:

  • How to monetize your mobile audience
  • Which mobile metrics are relevant to your bottom line
  • Mobile audience fragmentation
  • Most effective mobile creative executions
  • New trends in RTB
  • Mobile buying
  • The mobile web
  • Mobile audience targeting and tracking
  • Yield, revenue and inventory management

Register

Register now for only $750 ($250 off!)

Your conference pass includes all this:

  • 3 days of full access to the conference
  • Keynotes from industry experts
  • Member-led sessions and workshops
  • Focused group breakouts covering a wide variety of ad operations topics
  • Sunday evening dinner and cocktail reception
  • AdMonsters trademark "Speed Dating" networking session
  • Monday evening dinner with Sponsors
  • Tuesday evening Publishers-only dinner
  • All other meals during the conference
  • And Tuesday we'll have an offsite BBQ at Rio Cibolo Ranch!

Plus your choice of fantastic offsite activities:

  • A guided tour of San Antonio Missions, one of the country’s few National Parks within an urban setting
  • A 90-minute tour of National Bridge Caverns
  • A Segway tour of downtown San Antonio

What are you waiting for? Register today to get the expert information you need to start turning mobile traffic into revenue and profit.

 

Special Offer for Texas-Based Mobile Publishers/Developers

 

 If you're a publisher or mobile developer in the San Antonio/Austin area but can't commit to 3.5 days of the conference, please join us for the Sunday night reception and on Monday for a full day of content and dinner! For $300, your special conference pass includes:

  • Sunday evening dinner and cocktail reception
  • Monday morning Keynote address
  • Member-led sessions and workshops 
  • Sponsored "Speed Dating" networking 
  • Sponsor & Member dinner Monday 
  • Breakfast and lunch on Monday
The pass does not include hotel stay, but we are able to offer an exclusive rate for the nights you need.

Come join us for a taste of AdMonsters. Register Today!

Speakers

Keynote

Attendee Session

Sponsor Session

Full Group

Mobile Ad Ops – Myth Busters

Sabrina Alimi Senior Manager, Mobile Marketing... IAB @@sabrinaalimi

State of Ad Operations

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

Schedule

Nov 11, 2012
Nov 12, 2012
Nov 13, 2012
Nov 14, 2012
9:00 am9:15 am
Session Type
Full Group
9:15 am10:00 am
You've seen the sea of numbers and projections – but how do you make sense of it? David Gill of Nielsen will break down the bevy of data on mobile, highlighting the measurements and data that are most useful to publishers. David will run through the numbers you need to understand your mobile audience and will showcase the measurements necessary to identify and capitalize on new opportunities for mobile monetization.
Speakers
David Gill (The Nielsen Company)
Session Type
Keynote
10:15 am11:15 am
Speakers
Marcel Gordon (DoubleClick)
Session Type
Sponsor Session
11:45 am12:15 pm
Speakers
Rob Beeler (AdMonsters)
Session Type
Full Group
12:15 pm1:15 pm
Session Type
Meal
1:15 pm2:00 pm
Now more than ever consumers are adopting multiple screens in their daily activity. This trend is rapidly growing creating challenges for advertisers as they look to deliver their messages in a meaningful way. This breakout will showcase some of NBCUniversal’s exploration in solving multi-screen content consumption through the lens of true 360 campaigns, the technology available and the near-future capabilities.
Speakers
James Gaffar (NBC Universal)
Session Type
Attendee Session
1:15 pm2:00 pm
Mobile advertising is complicated: new ad formats, new tracking technologies, new business partners…and new opportunities to innovate on behalf of customers. With mobile advertising growing at over 100% YoY and projected by eMarketer to be over $6B in the US by 2014, mobile provides an opportunity that media companies cannot ignore. Trulia currently sees around 1/3 of its traffic from mobile devices, up from just 5% only 18 months ago! In order to be a leader in the complex, fast-evolving...
Speakers
Ruth Calhoun (Trulia)
Steven Yarger (Trulia)
Session Type
Attendee Session
2:15 pm3:00 pm
You might be interested in integrating media into your m-commerce experience, but why would you want to distract people at the end of their purchase cycle to show them an ad? Oleg Korenfeld, GM, Media Operations & Ad Product at Thrillist, has a reason. In this session, Oleg will explain how timing, platform, execution, plus good knowledge of your shopping audience all play a role in deciding if, when and how to integrate media and m-commerce.
Speakers
Oleg Korenfeld (MediaVest)
Session Type
Attendee Session
3:30 pm4:15 pm
The opportunities in video advertising are immense! All you need is content, platforms, and sales (and maybe a few other things). In this presentation we will delve in to how to take a website that has millions of monthly unique visitors and introduce video, develop ad products for that content, and then deal with the realities of accelerated mobile growth. Additionally, we will assess the challenges and opportunities of video on mobile from a Product Management and Ad Operations perspective....
Speakers
Adila Esbhani (Allrecipes.com)
Matthew Elliott (Allrecipes.com)
Session Type
Attendee Session
3:30 pm4:15 pm
NASCAR is in the process of transitioning their Digital Rights back in-house starting in 2013 after having an outside partner manage, sell and operate their Digital Platforms for a number of years. NASCAR will be launching a new .com, optimized tablet and mobile properties and brand new mobile and tablet apps in the marketplace starting in January. David will walk thru some of the strategies, complexities, product planning and decisions that they’ve made recently leading up to their upcoming...
Speakers
David Murnick (NASCAR)
Session Type
Attendee Session
4:30 pm5:00 pm
There are a lot of misconceptions out there in the mobile ecosystem. One of the biggest being that mobile is the same as pc web and can be treated as such from an ad ops perspective. Another is that mobile is completely different then pc web and needs to be looked at separately. In reality, mobile fits into the middle somewhere. Yes, there are many factors that are unique to a mobile experience, however, we need to be using what we learned from digital advertising on the web to help guide us...
Speakers
Sabrina Alimi (IAB)
Session Type
Full Group
6:00 pm8:00 pm
Session Type
Full Group
8:00 pm10:00 pm
Session Type
Full Group
9:00 am9:15 am
Session Type
Full Group
9:15 am10:00 am
You've seen the sea of numbers and projections – but how do you make sense of it? David Gill of Nielsen will break down the bevy of data on mobile, highlighting the measurements and data that are most useful to publishers. David will run through the numbers you need to understand your mobile audience and will showcase the measurements necessary to identify and capitalize on new opportunities for mobile monetization.
Speakers
David Gill (The Nielsen Company)
Session Type
Keynote
10:15 am11:15 am
Speakers
Marcel Gordon (DoubleClick)
Session Type
Sponsor Session
11:45 am12:15 pm
Speakers
Rob Beeler (AdMonsters)
Session Type
Full Group
12:15 pm1:15 pm
Session Type
Meal
1:15 pm2:00 pm
Now more than ever consumers are adopting multiple screens in their daily activity. This trend is rapidly growing creating challenges for advertisers as they look to deliver their messages in a meaningful way. This breakout will showcase some of NBCUniversal’s exploration in solving multi-screen content consumption through the lens of true 360 campaigns, the technology available and the near-future capabilities.
Speakers
James Gaffar (NBC Universal)
Session Type
Attendee Session
1:15 pm2:00 pm
Mobile advertising is complicated: new ad formats, new tracking technologies, new business partners…and new opportunities to innovate on behalf of customers. With mobile advertising growing at over 100% YoY and projected by eMarketer to be over $6B in the US by 2014, mobile provides an opportunity that media companies cannot ignore. Trulia currently sees around 1/3 of its traffic from mobile devices, up from just 5% only 18 months ago! In order to be a leader in the complex, fast-evolving...
Speakers
Ruth Calhoun (Trulia)
Steven Yarger (Trulia)
Session Type
Attendee Session
2:15 pm3:00 pm
You might be interested in integrating media into your m-commerce experience, but why would you want to distract people at the end of their purchase cycle to show them an ad? Oleg Korenfeld, GM, Media Operations & Ad Product at Thrillist, has a reason. In this session, Oleg will explain how timing, platform, execution, plus good knowledge of your shopping audience all play a role in deciding if, when and how to integrate media and m-commerce.
Speakers
Oleg Korenfeld (MediaVest)
Session Type
Attendee Session
3:30 pm4:15 pm
The opportunities in video advertising are immense! All you need is content, platforms, and sales (and maybe a few other things). In this presentation we will delve in to how to take a website that has millions of monthly unique visitors and introduce video, develop ad products for that content, and then deal with the realities of accelerated mobile growth. Additionally, we will assess the challenges and opportunities of video on mobile from a Product Management and Ad Operations perspective....
Speakers
Adila Esbhani (Allrecipes.com)
Matthew Elliott (Allrecipes.com)
Session Type
Attendee Session
3:30 pm4:15 pm
NASCAR is in the process of transitioning their Digital Rights back in-house starting in 2013 after having an outside partner manage, sell and operate their Digital Platforms for a number of years. NASCAR will be launching a new .com, optimized tablet and mobile properties and brand new mobile and tablet apps in the marketplace starting in January. David will walk thru some of the strategies, complexities, product planning and decisions that they’ve made recently leading up to their upcoming...
Speakers
David Murnick (NASCAR)
Session Type
Attendee Session
4:30 pm5:00 pm
There are a lot of misconceptions out there in the mobile ecosystem. One of the biggest being that mobile is the same as pc web and can be treated as such from an ad ops perspective. Another is that mobile is completely different then pc web and needs to be looked at separately. In reality, mobile fits into the middle somewhere. Yes, there are many factors that are unique to a mobile experience, however, we need to be using what we learned from digital advertising on the web to help guide us...
Speakers
Sabrina Alimi (IAB)
Session Type
Full Group
6:00 pm8:00 pm
Session Type
Full Group
8:00 pm10:00 pm
Session Type
Full Group
9:00 am9:30 am
Do you have questions about privacy on mobile? Jim Elliott, an attorney representing the Federal Trade Commission, will teach you how to negotiate the line between respecting user privacy and delivering relevant advertising.
Speakers
Jim Elliott ()
Session Type
Full Group
9:30 am10:00 am
Analytics—the ability to uncover and understand patterns and trends in “big data”—is a critical capability for all market participants in mobile advertising. As mobile advertising becomes a larger piece of revenue, the ability to understand and predict how the market values your inventory is central to running and growing your business. This session provides a view of how to unleash the value of big data through analytics; giving you the visibility and control that you need in this dynamic...
Speakers
Victor Milligan (Nexage)
Session Type
Sponsor Session
10:05 am10:25 am
In this session, we'll explore the agency perspective of mobile advertising and in particular, what mobile ad exchanges offer for all players in the ecosystem. From the implications of the new Identifier for Advertising (IFA) to native ads, learn about what agencies and advertisers are looking for in real-time bidding.
Speakers
Paul Gelb (MoPub)
Session Type
Sponsor Session
10:25 am10:45 am
Session Type
Break
10:45 am11:30 am
While mobile monetization is a huge opportunity for publishers, it brings its own unique set of challenges. As a global leader in mobile-first technology platforms, and the preferred mobile partner for the world's leading brands and publishers, InMobi has a unique perspective on the entire mobile ecosystem. Learn from InMobi’s Director of Business Development, Dan Martin, how publishers can capitalize on this immense opportunity today.
Speakers
Dan Martin (InMobi)
Session Type
Sponsor Session
10:45 am11:30 am
While real-time bidding has been highly touted in online advertising, is it actually effective on mobile? What types of publishers are seeing results with RTB? With examples from real-world publishers and practical best practices from thousands of apps, this session will offer real insights from publishers on MoPub Marketplace, the largest real-time bidding exchange in mobile. From how to integrate RTB into your direct selling or network strategy to trends in eCPMs across the ecosystem, this...
Speakers
Kevin Weatherman (MoPub)
Session Type
Sponsor Session
11:45 am12:30 pm
While mobile monetization is a huge opportunity for publishers, it brings its own unique set of challenges. As a global leader in mobile-first technology platforms, and the preferred mobile partner for the world's leading brands and publishers, InMobi has a unique perspective on the entire mobile ecosystem. Learn from InMobi’s Director of Business Development, Dan Martin, how publishers can capitalize on this immense opportunity today.
Speakers
Dan Martin (InMobi)
Session Type
Sponsor Session
11:45 am12:30 pm
While real-time bidding has been highly touted in online advertising, is it actually effective on mobile? What types of publishers are seeing results with RTB? With examples from real-world publishers and practical best practices from thousands of apps, this session will offer real insights from publishers on MoPub Marketplace, the largest real-time bidding exchange in mobile. From how to integrate RTB into your direct selling or network strategy to trends in eCPMs across the ecosystem, this...
Speakers
Kevin Weatherman (MoPub)
Session Type
Sponsor Session
12:30 pm1:00 pm
Session Type
Meal
12:45 pm5:00 pm
Session Type
Activity
1:20 pm5:00 pm
Your choice of:A guided tour of San Antonio Missions, one of the country’s few National Parks within an urban settingA 90-minute tour of National Bridge CavernsA Segway tour of downtown San Antonio
Session Type
Activity
7:00 pm10:00 pm
Session Type
Attendee Session
9:00 am9:30 am
Session Type
Full Group
9:30 am10:15 am
In its fiscal Q2 2013, Pandora increased its mobile advertising revenue by 86% to $60 million dollars, making it a huge player in the mobile ad space. Joanna Bloor, VP of Sales Operations at Pandora Media, will explain how the company has transitioned from the desktop to the myriad small screens on the market, following its increasingly mobile audience.
Speakers
Joanna Bloor (Pandora Media)
Session Type
Keynote
10:30 am11:15 am
10:30 am11:15 am
10:30 am11:15 am
11:45 am12:30 pm
11:45 am12:30 pm
11:45 am12:30 pm
12:30 pm1:30 pm
Session Type
Meal
1:30 pm2:15 pm
1:30 pm2:15 pm
1:30 pm2:15 pm
1:45 pm4:00 pm
Session Type
Full Group

FAQ

Who attends the Publisher Forum: Mobile?

Attendance is limited to individuals employed by online publishing, media companies and mobile application developers whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum: Mobile

Most sessions are open to members only, except for Sponsor Workshops, Panels and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. 

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. 

Your conference pass includes:

  • 3.5 days of the AdMonsters Publisher Forum
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of hot topics in ad ops
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

Further details will become available as we approach the dates of the conference. Please see past conference agendas such as AdMonsters XXVI.

 

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY 
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

 

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