Publisher Forum

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The Publisher Forum is now over, but check out the action at the Live Blog.

About

AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.

The focus of this year's Publisher Forum is leadership. Through adopting new technologies, mastering burgeoning channels and seeking out fresh revenue streams, ad operations professionals are building their way up to that long-desired chair at the executive table. During three days of in-depth peer-to-peer discussions, attendee will forge the path to becoming digital strategists at the forefront of their companies' revenue plans.


Example topics include the strategic role of Ad Operations, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be alongside at AdMonsters - other leaders from the online operations community. Everyone at an AdMonsters conference is there because they either work directly in ops or because ops is critical to their work.

QUALITY 
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well!

Register

Your conference pass includes:

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception Sponsor & Member Dinner Monday Member-only dinner Tuesday Breakfasts and lunches during the conference
Hotel Nights

Please note, the conference pass does not include your hotel room. We are offering an exclusive to rate to AdMonsters attendees to stay at the hotel of $240 per night inclusive of tax. Please select 'book my accommodation through AdMonsters' when you register for the conference to have your room nights added to your order.

 

This fee includes all hotel fees, taxes, attendee wifi as well as access to the health club. Rooms are limited and are available on a first-come first-served basis

 

 

How to get to the Seaport Boston

 The MBTA Silver Line Waterfront (SL1) provides service from the WTC Station to Logan International Airport terminals every 10 minutes during the weekday and every 15 minutes during the weekend. The WTC Silver Line station is located adjacent to the hotel.

 

Speakers

Keynote

Attendee Session

A Monster of an Ad Server Migration

Abby Powell Director, Ad Operations Systems SessionM

Unleashing the Power of Your DMP

Mia Nolan Senior Technical Solutions Architect Collective

Sponsor Session

Partner Session

Breakout

Schedule

Aug 19, 2012
Aug 20, 2012
Aug 21, 2012
Aug 22, 2012
6:00 pm8:00 pm
Session Type
Attendee Session
8:00 pm10:00 pm
Session Type
Full Group
9:00 am9:15 am
Speakers
Rob Beeler (AdMonsters)
Bowen Dwelle (AdMonsters)
9:15 am10:00 am
It may be hard out here for a pub, but it ain't no cake walk for agencies either – however, fostering tighter relationships between the two sides can make the revenue flow a lot smoother. Adam Cahill will explain how publishers can best work with agencies today through understanding what agencies are up against, adopting agency selling tactics and building innovative products (Now Leaving Bannerville!). In addition, he'll dive into why publisher digital strategists and ops professionals need...
Session Type
Keynote
10:00 am10:30 am
Session Type
Break
10:30 am11:30 pm
Digital publishing is undergoing a transformational shift away from re-purposing print content for online audiences, and toward providing personalized, one-to-one interactive experiences with consumers. In addition to partnering with ad sales to drive revenue, ad operations increasingly is working with marketing teams to drive traffic, engage viewers, and develop long-term relationships with consumers. By considering ad and content experiences holistically, and understanding how audiences think...
Speakers
Chris Robison (Adobe)
Session Type
Sponsor Session
11:30 am11:50 am
Session Type
Attendee Session
11:55 am12:15 pm
The opportunity to examine and analyze large data sets is creating new opportunities in the advertising eco-system. Being able to utilize vast amounts of historical data facilitates the creation of better, more personalized experiences. Tracking sales and demand data can help identify the true value of media. The untapped opportunities that accompany these larger datasets provide a fresh set of challenges. Through proper planning, which includes clearly determining data analysis goals, and the...
Speakers
Ryan Treichler (SAS)
Session Type
Sponsor Session
12:15 pm1:15 pm
Session Type
Attendee Session
1:15 pm2:00 pm
The notion of viewable impressions has set off waves of confusion throughout the digital advertising industry. What does viewable mean? How do you measure that? Fortunately Kate Maxwell, Ad Ops Manager at Gawker Media, has some answers: sharing her company's experience partnering with Moat, Maxwell will dissect viewable impression metrics and terminology, as well as scour the depth of services and players in the space.
Speakers
Kate Maxwell (Tumblr)
Session Type
Attendee Session
Session Track
2
1:15 pm2:00 pm
With the right mix of inter-department collaboration, ops is in a prime position to spearhead change throughout an entire organization. By pushing outside of ops’ comfort zone, TechTarget’s Amy Cleary, Senior Director of Operations, and Nina Shea, Ad Operations Manager, will share how they proved the essential nature of ops company-wide through the development of a comprehensive product rollout process and other initiatives.
Speakers
Amy Cleary (TechTarget)
Nina Shea (TechTarget)
Session Type
Attendee Session
Session Track
1
2:15 pm3:00 pm
Efficient and intelligent organization is essential for highlighting a division's effectiveness within a company. Melissa Betram, VP of Advertising Operations, will explain how the structure of her team at Kelley Blue Book has optimized performance and enhanced initiatives.
Speakers
Melissa S Bertram (Crain Communications Inc)
Session Type
Attendee Session
Session Track
1
2:15 pm3:00 pm
As an early adopter of data management platform technology, Seeking Alpha has had plenty of time to learn the ins and outs of the tool – and Director of Sales Operations Mia Nolan in particular has become quite skilled in her using the DMP for a variety of initiatives. During this half-group session, she'll go beyond the basics and share some of the innovative ways DMPs can be employed, including expanding the advertiser base via a better understanding of your site's audience.
Speakers
Mia Nolan (Collective)
Session Type
Attendee Session
Session Track
2
3:30 pm4:15 pm
In May 2012, the ops team at Monster Worldwide – home of job search website Monster.com among other highly valuable properties – completed a successful double ad server migration onto a single platform. The project spanned 1.5 years, and included detailed RFP of vendors, vendor negotiation, and phased global implementation. It affected 110 sites and 538 alliances/newspapers totaling over 2 billion monthly impressions and required coordination with five separate development teams/platforms...
Speakers
Abby Powell (SessionM)
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Session Type
Attendee Session
Session Track
1
3:30 pm4:15 pm
During the NCAA Men's basketball tournament, it may seem like all the action takes place in the paint, but Turner's ad operations crew had to face a whole other kind of full-court press in facilitating a complicated, multi-platform process. Coming off the bench, Geoff Wolinetz details how the Turner crew approached and overcame the challenges of monetizing the event online, as well as its freshman experience on the mobile side.
Speakers
Geoff Wolinetz (Turner Broadcasting)
Session Type
Attendee Session
Session Track
2
4:15 pm5:00 pm
Early deployment of the "do-not-track" (DNT) privacy header flag by some browser makers means that publishers should expect to see rapid proliferation of DNT signals from web users starting in 2013. This browser-based privacy protocol is currently under development by a working group of the World Wide Web Consortium (W3C), and though the specification is not nearly complete, recent partial implementations by browser makers and web user agents have forced digital publishers and advertisers to...
Speakers
Chris Mejia (IAB)
Session Type
Partner Session
6:00 pm8:00 pm
Session Type
Full Group
8:00 pm10:00 pm
Session Type
Full Group
9:00 am9:45 am
Google has long been renown for its homegrown talent, and a lot can be gleaned from the company's methods for developing employees in the organization. With a focus on the ops division, Adrian D'Souza, Director of Display Operations for YouTube, offers a glimpse beneath Google's hood to show how the company builds leaders from the inside by creating opportunities for entrepreneurship and development.
Speakers
Adrian D'Souza (YouTube)
Session Type
Keynote
9:45 am10:05 am
Display is in the midst of a great transformation brought about by the ability to directly reach specific audiences in real-time. Web browsers are in the midst of a transformation too, with new privacy controls like DNT that are sometimes turned on by default. What do these two changes mean for the future of online publishing, and what opportunities do they create? We will talk about how to maximize the value of every user in the new data-driven, user-centric landscape.
Speakers
Sean Harvey (DoubleClick)
Session Type
Sponsor Session
10:10 am10:30 am
Accessing the Internet no longer belongs only to the computer. Today’s consumer has multiple devices to connect to the internet, which creates more opportunity to capture revenue. With multiple screens to choose from, where should publishers focus their digital strategy? How can a publisher effectively monetize across all channels without spending too much time on one area and not enough on the other? In this session, you will learn how to create an efficient programmatic strategy to maximize...
Speakers
Josh Wexler (Rubicon Project)
Session Type
Sponsor Session
10:30 am11:00 am
Session Type
Break
11:00 am11:45 am
In 2013, eMarketer data suggests that the US mobile advertising market will be a two billion dollar business. Over one third of those dollars will hit display advertising on mobile devices. With the market growing 45%-60% year over year, this trend will continue for at least the next few years. Currently, publishers are having difficulty capitalizing on this trend. In this session, gain an overview of the current state of the mobile market and the fundamentals for creating a successful mobile...
Speakers
Mark McEachran (BrightTag)
Session Type
Breakout
Session Track
1
11:00 am11:45 am
To remain competitive in the rapidly evolving digital advertising ecosystem, publishers require a clear and concise understanding of the biggest paradigm shift to have occurred since the birth of the industry: real time bidding (RTB). In this new programmatic world, publishers must combat internal conflicts, inertia and industry myths, and assess RTB's potential to create value and lift CPMs beyond existing protocols. With the flurry of media attention being given to RTB it can be a challenge...
Speakers
Alex Gardner (Index)
Session Type
Breakout
Session Track
2
11:00 am11:45 am
Publishers manage complex technology and disjointed solutions when what they need is a simple way to manage and grow their sales channels while protecting their brand. In these sessions, Drew Bradstock, Sr. Product Manager, Ad Exchange will explore how DoubleClick’s open integrated solution enables publishers to make smarter decisions, capture new premium and programmatic spends, and simplify operations and relationships across the ecosystem. Drew will demo Ad Exchange’s Preferred Deals, Ad...
Speakers
Drew Bradstock (DoubleClick)
Session Type
Breakout
Session Track
3
11:00 am11:45 am
At July’s AdMonsters OPS TV event, Adobe Product Evangelist Noah Levine explored different strategies for driving maximum advertising and subscription revenues for on-demand, simulcast and live events. In this follow-on session, Noah will delve deeper into the discussion, providing concrete examples of recent successes among broadcasters as they streamed and monetized a broad range of content types on iPads, connected TVs, and other devices. Noah will draw on in-depth experience helping Adobe...
Speakers
Noah Levine (Adobe)
Session Type
Breakout
Session Track
4
11:45 am12:00 pm
Session Type
Break
12:00 pm12:45 pm
Session Type
Breakout
12:45 pm5:00 pm
Session Type
Activity
1:15 pm2:30 pm
Session Type
Sponsor Session
7:00 pm10:00 pm
Session Type
Meal
9:00 am9:30 am
Speakers
Rob Beeler (AdMonsters)
9:30 am10:15 am
Vikram Somaya, VP of Global Operations and Audience at ThomsonReuters, promises a literary rendering of the trials and tribulations of putting together talent and technology in a era where media goes through evolutionary cycles in ever-decreasing time frames.
Speakers
Vikram Somaya (The Weather Company)
Session Type
Keynote
10:30 am11:15 am
Speakers
Kate Maxwell (Tumblr)
Session Track
1
10:30 am11:15 am
Speakers
Dmitri Kazanski (Manta.com)
Session Track
2
10:30 am11:15 am
Speakers
Ryan Wong (BabyCenter)
Session Track
3
11:45 am12:30 pm
Speakers
Libby Bowen (Jumptap)
Session Track
1
11:45 am12:30 pm
Speakers
Dmitri Kazanski (Manta.com)
Session Track
2
11:45 am12:30 pm
Speakers
Mark Verone (Gogo)
Session Track
3
11:45 am12:30 pm
Speakers
Ruth Facer (Trulia)
Session Track
4
12:30 pm1:30 pm
Session Type
Meal
1:30 pm2:15 pm
Speakers
Nancy Nelson (Comcast Spotlight – Corporate)
Session Track
1
1:30 pm2:15 pm
Speakers
David Rowley (BlogHer)
Session Track
2
1:30 pm2:15 pm
Speakers
Paula Tyioran (AutoTrader.com)
Session Track
3
2:45 pm4:00 pm
Session Type
Full Group

FAQ

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XXVI.

Conference pass includes

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

Rocket Fuel