Publisher Forum

Breaking News + Updates

Attendees: The Event Summary is posted here – relive the sessions in bullet-point form! Also, indulge your nostalgia by reviewing the Live Blog.


About

AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.


While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one hundred of the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.

Example topics include the strategic role of Ad Operations, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY 
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

Register

Registration for this event is now closed. You can still sign up for our other events though - check out the upcoming events here.

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

Hotel Nights

Please note, the conference pass does not include your hotel room. We are offering an exclusive to rate to AdMonsters attendees to stay at the Zoso of $185 per night inclusive of tax. Please select 'book my accommodation through AdMonsters' when you register for the conference to have your room nights added to your order.

Please Note: AdMonsters have sole occupancy of the conference venue - if you would like rooms at the Hotel Zoso they must be secured through AdMonsters and are not available if you go directly to the hotel. Rooms are limited and are available on a first-come first-served basis. We do have overflow rooms available for the dates of the conference (Sun-Weds) at a hotel just a few minutes walk away if required.

Speakers

Sponsor Session

Platinum Sponsor Session: DoubleClick

Alex Vogenthaler Senior Product Manager Google

Platinum Sponsor Session: DoubleClick

Brian Adams VP Engineering JumpTV

Ruby Sponsor Session: OpenX

Tim Cadogan Chief Executive Officer OpenX

Sponsor Breakout Session B: PubMatic

Jeanne Houweling Chief Revenue Officer PubMatic

Sponsor Breakout Session B: PubMatic

Chip Schenck VP Publisher Sales PubMatic

Sponsor Breakout Session C: Ad-Juster

Jesse Poppick Sales Moat

Sponsor Breakout Session E: Admeld

Brian Adams VP Engineering JumpTV

Sponsor Breakout Session E: Admeld

Jason Kelly Engagement Manager Rapt Inc.

Sponsor Breakout Session B: PubMatic

Jeanne Houweling Chief Revenue Officer PubMatic

Sponsor Breakout Session B: PubMatic

Chip Schenck VP Publisher Sales PubMatic

Sponsor Breakout Session C: Ad-Juster

Jesse Poppick Sales Moat

Sponsor Breakout Session D: OpenX

Eric Rosenthal VP Sales Solbright

Sponsor Breakout Session D: OpenX

Sam Cox SVP, Publisher & Business... LiftDNA

Sponsor Breakout Session E: Admeld

Brian Adams VP Engineering JumpTV

Sponsor Breakout Session E: Admeld

Jason Kelly Engagement Manager Rapt Inc.

Ruby Sponsor Session: PubMatic

Chip Schenck VP Publisher Sales PubMatic

Full Group

Keynote: Looking for Leaders in Ad Tech

Peter Horan Executive Chairman Halogen Media Group

What Can Mobile Do for Marketers? Go Ask Ad Ops

Spencer Owens Director, Global Advertising... BabyCenter

Welcome and Introduction

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

What to Expect When You Go DMP

Ben Kneen Director of Ad Solutions WebMD @adopsinsider

Half Group

Creative Filtering With 70 Million Publishers

Jon Burke Sn. Director PubMatic

A Strategic Approach to the Second Channel

Deravanh Campbell Director, Ad Operations and Yield Fox News Digital

A Strategic Approach to the Second Channel

James Hunter Manager, Ad Operations Fox News Digital

More Than a Test: Deriving Revenue Insight From Aggressive Multivariate Testing

Dmitri Kazanski Director, Ad Operations Manta.com

Getting a Grip on Third-Party Data

Michael Hagley Revenue Planning Manager The Globe and Mail

Making Data Your Partner: It’s Not Just What You Share, It’s How You Share It

Barbara Healy SVP, Digital Advertising Operations Tribune Interactive

Flipping On Your Video Channel

Jana Massey Sr. Director Ad Operations Buzz Media

Breakout

Member Breakout Session: Video On-Demand

Nicole Scholtyssek Sr. Director, Sales Operations NBC Universal Digital Media

Member Breakout Session: Video On-Demand

Adam Moser Sr. Director, Ad Operations NBC Universal Digital Media

Member Breakout Session: Staff Development – 'Digital Ninjas'

Catherine Robinson Senior Director, Ad Operations Tribune Interactive

Member Breakout Session: Non-Advertising Revenue Sources

Melissa Bertram VP, Ad Ops Kelley Blue Book

Member Breakout Session: Mobile Targeting

Tom Marciniak Product Manager, Digital Advertising The Globe and Mail

Member Breakout Session: Viewable Impressions

Matthew Corbin General Manager - Business... The Weather Company

Member Breakout Session: Big Data Systems: Hadoop

Karl Reece Senior Manager, Business &... Walt Disney Internet Group

Member Breakout Session: Data Monetization

Chris Coluzzi SVP Operations, Data Strategy... About.com

Member Breakout Session: Social Monetization and Measurement

Kathee Claudio Ad Ops Manager, Intl. YouTube

Member Breakout Session: Pixel Predicaments (such as Data Leakage and Verification)

Tyler Imoto Ad Operations Manager Time Inc.

Member Breakout Session: Workflow/Order Management Systems

Ameet Shah Director, Ad Operations Gannett @@AmeetShah915

Member Breakout Session: Hiring Deep Dive

Ruth Calhoun Senior Director, Ad Operations Trulia

Member Breakout Session: Private Exchanges

Dennis Colon Senior Director, Revenue &... CondeNast

Schedule

Mar 4, 2012
Mar 5, 2012
Mar 6, 2012
Mar 7, 2012
9:00 am — 9:15 am
Speakers
Rob Beeler (AdMonsters)
Session Type
Full Group
9:15 am — 10:15 am
The industry is shifting from the media of estimation and approximation to the media of precision. Halogen Media Group Executive Chairman and industry veteran Peter Horan will contrast the skills, technologies and investments required to thrive going forward to what is currently available, focusing on the necessity for people with technical and quantitative skills. To that effect, ad tech groups are poised to assume a greater role in the leadership of their companies.
Speakers
Peter Horan (Halogen Media Group)
Session Type
Full Group
10:15 am — 10:45 am
Session Type
Break
10:45 am — 11:45 am
Breaking Barriers: Matching Ad Operations to Business Strategy – Today the way users are accessing and consuming content is significantly changing. While they may have been enjoying the recent Super Bowl game on their television or laptop screens, they were not shy of searching for terms relating to Superbowl commercials from their mobile devices and laptops. In fact, during the game, 41% of search queries relating to Superbowl commercials came from mobile devices. To keep up with this changing...
Speakers
Alex Vogenthaler (Google)
Brian Adams (JumpTV)
Session Type
Sponsor Session
11:45 am — 12:15 pm
Session Type
Full Group
12:15 pm — 1:15 pm
Session Type
Meal
1:15 pm — 2:00 pm
WordPress.com is the world's largest publishing platform with more than 70 million sites currently, growing at a rate of 50,000 per day. The service is free and ad-supported, but how do you manage to protect each publisher from ads they don't like and advertisers from pages they fear? WordPress.com Ad Lead Jon Burke discusses how WordPress manages, including how it's adapting with the launch of its new ad network, WordAds. Along the way, Burke will focus on how WordPress.com dropped AdSense...
Speakers
Jon Burke (PubMatic)
Session Type
Half Group
Session Track
1
1:15 pm — 2:00 pm
The greatest challenge for publishers jumping on the third-party data bandwagon is figuring out how to operationalize it. Citing his experience as Globe and Mail Revenue Planning Manager, Michael Hagley says publishers first need to understand how they are going to layer data and what the real benefit will be. Hagley will also discuss vendor selection, how to build data-based products and educating and supporting the sales team.
Speakers
Michael Hagley (The Globe and Mail)
Session Type
Half Group
Session Track
2
2:15 pm — 3:00 pm
Fox News Digital has spent three years building a streamlined second channel sales machine. Beyond describing internal organization methods and ways to avoid cannibalization of direct sales, Deravanh Campbell, Director of Ad Operations and Yield, and James Hunter, Manager of Ad Operations, will discuss network selection, internal organization, establishing a mediation platform, installing dynamic floors and more.
Speakers
Deravanh Campbell (Fox News Digital)
James Hunter (Fox News Digital)
Session Type
Half Group
Session Track
1
2:15 pm — 3:00 pm
To get a better understanding of its pricing practices and generally improve sales and operations, Tribune Digital implemented a robust process for reporting. Data gleaned from these keys tools have improved ad order processing efficiency and quality, helped develop metrics that ensure smarter pricing analysis and bumped up revenue across markets. Barbara Healy, Vice President of the Ad Operations and Fulfillment group, shares best practices regarding reporting strategies as well as enhanced...
Speakers
Barbara Healy (Tribune Interactive)
Session Type
Half Group
Session Track
2
3:00 pm — 3:30 pm
Session Type
Break
3:30 pm — 4:15 pm
Despite what ad networks might tell you, adding a new ad unit does not always produce incremental revenue – in fact, doing so often results in a negative effect on overall revenue. However, there are such things as optimal page layouts, and sometimes it’s possible to produce more revenue through fewer ads. This can all be shown mathematically with tightly controlled testing and rigorous statistics. Dmitri Kazanski, Advertising Operations Manager at Manta, details his own company’s experiments...
Speakers
Dmitri Kazanski (Manta.com)
Session Type
Half Group
Session Track
1
3:30 pm — 4:15 pm
After explosive growth in 2011, video ad revenue continues to ramp up as brands shift marketing budgets over to the channel. If you’re not a TV broadcaster with seemingly endless inventory but still want to capture the revenue fervor around the video market, what does it take to launch a video product and keep it aloft? Jana Massey, Senior Director of Advertising Operations for Buzz Media, shares lessons learned around implementing players, challenges with companion ads and discrepancies,...
Speakers
Jana Massey (Buzz Media)
Session Type
Half Group
Session Track
2
6:00 pm — 8:00 pm
This is an informal networking reception providing the opportunity both for socializing and for in-depth discussions with technology vendors. All publisher and sponsor delegates will be in attendance. Bring your passport with you to speen dating. As you visit each sponsor, you will receive a sticker to apply to the relevant page in this passport. At dinner that evening, three names will be drawn at random. If you have 15 or more sponsor stickers in your passport, you can win a great prize.
Session Type
Sponsor Session
8:00 pm — 10:00 pm
Session Type
Sponsor Session
9:00 am — 9:15 am
Speakers
Rob Beeler (AdMonsters)
Session Type
Full Group
9:15 am — 10:15 am
The industry is shifting from the media of estimation and approximation to the media of precision. Halogen Media Group Executive Chairman and industry veteran Peter Horan will contrast the skills, technologies and investments required to thrive going forward to what is currently available, focusing on the necessity for people with technical and quantitative skills. To that effect, ad tech groups are poised to assume a greater role in the leadership of their companies.
Speakers
Peter Horan (Halogen Media Group)
Session Type
Full Group
10:15 am — 10:45 am
Session Type
Break
10:45 am — 11:45 am
Breaking Barriers: Matching Ad Operations to Business Strategy – Today the way users are accessing and consuming content is significantly changing. While they may have been enjoying the recent Super Bowl game on their television or laptop screens, they were not shy of searching for terms relating to Superbowl commercials from their mobile devices and laptops. In fact, during the game, 41% of search queries relating to Superbowl commercials came from mobile devices. To keep up with this changing...
Speakers
Alex Vogenthaler (Google)
Brian Adams (JumpTV)
Session Type
Sponsor Session
11:45 am — 12:15 pm
Session Type
Full Group
12:15 pm — 1:15 pm
Session Type
Meal
1:15 pm — 2:00 pm
WordPress.com is the world's largest publishing platform with more than 70 million sites currently, growing at a rate of 50,000 per day. The service is free and ad-supported, but how do you manage to protect each publisher from ads they don't like and advertisers from pages they fear? WordPress.com Ad Lead Jon Burke discusses how WordPress manages, including how it's adapting with the launch of its new ad network, WordAds. Along the way, Burke will focus on how WordPress.com dropped AdSense...
Speakers
Jon Burke (PubMatic)
Session Type
Half Group
Session Track
1
1:15 pm — 2:00 pm
The greatest challenge for publishers jumping on the third-party data bandwagon is figuring out how to operationalize it. Citing his experience as Globe and Mail Revenue Planning Manager, Michael Hagley says publishers first need to understand how they are going to layer data and what the real benefit will be. Hagley will also discuss vendor selection, how to build data-based products and educating and supporting the sales team.
Speakers
Michael Hagley (The Globe and Mail)
Session Type
Half Group
Session Track
2
2:15 pm — 3:00 pm
Fox News Digital has spent three years building a streamlined second channel sales machine. Beyond describing internal organization methods and ways to avoid cannibalization of direct sales, Deravanh Campbell, Director of Ad Operations and Yield, and James Hunter, Manager of Ad Operations, will discuss network selection, internal organization, establishing a mediation platform, installing dynamic floors and more.
Speakers
Deravanh Campbell (Fox News Digital)
James Hunter (Fox News Digital)
Session Type
Half Group
Session Track
1
2:15 pm — 3:00 pm
To get a better understanding of its pricing practices and generally improve sales and operations, Tribune Digital implemented a robust process for reporting. Data gleaned from these keys tools have improved ad order processing efficiency and quality, helped develop metrics that ensure smarter pricing analysis and bumped up revenue across markets. Barbara Healy, Vice President of the Ad Operations and Fulfillment group, shares best practices regarding reporting strategies as well as enhanced...
Speakers
Barbara Healy (Tribune Interactive)
Session Type
Half Group
Session Track
2
3:00 pm — 3:30 pm
Session Type
Break
3:30 pm — 4:15 pm
Despite what ad networks might tell you, adding a new ad unit does not always produce incremental revenue – in fact, doing so often results in a negative effect on overall revenue. However, there are such things as optimal page layouts, and sometimes it’s possible to produce more revenue through fewer ads. This can all be shown mathematically with tightly controlled testing and rigorous statistics. Dmitri Kazanski, Advertising Operations Manager at Manta, details his own company’s experiments...
Speakers
Dmitri Kazanski (Manta.com)
Session Type
Half Group
Session Track
1
3:30 pm — 4:15 pm
After explosive growth in 2011, video ad revenue continues to ramp up as brands shift marketing budgets over to the channel. If you’re not a TV broadcaster with seemingly endless inventory but still want to capture the revenue fervor around the video market, what does it take to launch a video product and keep it aloft? Jana Massey, Senior Director of Advertising Operations for Buzz Media, shares lessons learned around implementing players, challenges with companion ads and discrepancies,...
Speakers
Jana Massey (Buzz Media)
Session Type
Half Group
Session Track
2
6:00 pm — 8:00 pm
This is an informal networking reception providing the opportunity both for socializing and for in-depth discussions with technology vendors. All publisher and sponsor delegates will be in attendance. Bring your passport with you to speen dating. As you visit each sponsor, you will receive a sticker to apply to the relevant page in this passport. At dinner that evening, three names will be drawn at random. If you have 15 or more sponsor stickers in your passport, you can win a great prize.
Session Type
Sponsor Session
8:00 pm — 10:00 pm
Session Type
Sponsor Session
9:00 am — 9:45 pm
While anxious publishers ponder whether they should just sign up for a data management platform already, there’s plenty to prepare for before the decision is made – namely the integration. Because hindsight is 20/20, WebMd Director of Ad Products Ben Kneen (a.k.a. Ad Ops Insider) shares lessons learned from bringing a DMP aboard and the questions publishers should be asking themselves now.
Speakers
Ben Kneen (WebMD)
Session Type
Full Group
9:45 am — 10:10 am
Crush Your Revenue Goals – Our world is changing. Ad ops professionals are now responsible for optimizing revenue from all demand channels – including non-guaranteed. But big challenges loom. Managing the complexities is time-consuming. Latencies and discrepancies are growing. And few publishers know what their inventory is really worth. Tim Cadogan, CEO of OpenX, explains why OpenX acquired LiftDNA to solve these challenges.
Speakers
Tim Cadogan (OpenX)
Session Type
Sponsor Session
10:10 am — 10:30 am
Climbing the Data Mountain – The Digital Age has given publishers access to mountains of data that can lead to new revenue streams or overwhelming challenges. How can publishers efficiently sift through all their data to find revenue-generating insights? Chip Schenck, PubMatic’s VP of Publisher Sales, will discuss how to leverage RTB-based insights on non-guaranteed inventory to drive revenue and improve the yield on your guaranteed inventory.
Speakers
Chip Schenck (PubMatic)
Session Type
Sponsor Session
10:30 am — 11:00 am
Session Type
Break
11:00 am — 11:45 am
Ensuring your advertisers' campaigns reach the optimal audience can be a daunting task. Collating and analyzing data from multiple sources is time consuming. Using that data to re-configure campaigns while staying within advertiser requirements can be an inefficient process. Monitoring performance and then iterating again, may be tedious. In this session, learn how DFP Optimization leverages Google's advanced machine learning algorithms to automatically match ads to the users most likely to...
Session Type
Sponsor Session
11:00 am — 11:45 am
Every publisher has different needs and there are plenty of technology partners to choose from. How do you ensure that you’re selecting the best technology partner for your business? Join PubMatic’s CRO Jeanne Houweling and VP of Publisher Sales Chip Schenck, as they light the way for publishers to evaluate partners offering point solutions versus a full technology stack.
Speakers
Jeanne Houweling (PubMatic)
Chip Schenck (PubMatic)
Session Type
Sponsor Session
11:00 am — 11:45 am
What's the Ad-Juster story? Join us at this breakout session to learn about the history of Ad-Juster, what we do and what we are planning for the future. SVP of Client Services Jesse Poppick will lead this breakout session with a walk-through of the Ad-Juster platform, a brief history of time according to Ad-Juster, as well as a look into the future with an exclusive premiere presentation of an exciting beta development with one of our top Publisher clients. Come hear the Ad-Juster story: past...
Speakers
Jesse Poppick (Moat)
Session Type
Sponsor Session
11:00 am — 11:45 am
You’ve heard our news: OpenX Acquires LiftDNA. Now come see how it really works. This is a must attend session if you’re having a difficult time managing your third-party demand channels. Learn how LiftDNA increases yield while reducing latencies and discrepancies.
Speakers
Eric Rosenthal (Solbright)
Sam Cox (LiftDNA)
Session Type
Sponsor Session
11:00 am — 11:45 am
Admeld's history of addressing operations' pain points and innovating quickly to solve them continues in 2012. In this session, Brian Adams and Jason Kelly will demo the latest Private Exchange features and analytics tools, and discuss how in partnership with our colleagues at DoubleClick we'll continue to provide the best technology, service and expertise to publishers. Please join us in this breakout, we look forward to hearing from you on how we can continue to innovate and invest in...
Speakers
Brian Adams (JumpTV)
Jason Kelly (Rapt Inc.)
Session Type
Sponsor Session
11:45 am — 12:00 pm
Session Type
Break
12:00 pm — 12:45 pm
Speakers
Jesse Poppick (Moat)
Session Type
Sponsor Session
12:00 pm — 12:45 pm
Session Type
Sponsor Session
12:00 pm — 12:45 pm
Speakers
Brian Adams (JumpTV)
Jason Kelly (Rapt Inc.)
Session Type
Sponsor Session
12:00 pm — 12:45 pm
Session Type
Sponsor Session
12:00 pm — 12:45 pm
Speakers
Jeanne Houweling (PubMatic)
Chip Schenck (PubMatic)
Session Type
Sponsor Session
12:45 pm — 1:45 pm
Session Type
Meal
1:45 pm — 5:00 pm
Session Type
Break
7:00 pm — 10:00 pm
Session Type
Meal
9:00 am — 9:30 am
Session Type
Full Group
9:30 am — 10:15 am
Spencer Owens, Director of Advertising and Email Operations for BabyCenter, has been in more client meetings this year than ever before and it’s all thanks to mobile. Mobile websites may be seeing traffic rapidly ramp up, but advertisers that are still getting comfortable buying desktop display and video are perplexed by the mobile landscape. It’s up to ad ops and its plethora of resources to lead the conversation about how marketers can best be served by mobile – through innovations in ad...
Speakers
Spencer Owens (BabyCenter)
Session Type
Full Group
10:00 am — 10:15 am
Session Type
Break
10:30 am — 11:15 am
Adam and Nicole will discuss the industry’s growing interest in moving video on-demand from a very manual and static ad product into a digital and, more important, dynamic sellable product to better fit the demands of today’s clients. They will also share the knowledge gleaned from Comcast/NBCU’s trial as well as learn what like-publishers are game-planning for this upcoming shift.
Speakers
Nicole Scholtyssek (NBC Universal Digital Media)
Adam Moser (NBC Universal Digital Media)
Session Type
Breakout
Session Track
1
10:30 am — 11:15 am
Catherine explains how the quirky yet fun "Digital Ninja" program identified special skill sets within the Tribune Digital ops team, enriched the education process and ultimately encouraged productivity.
Speakers
Catherine Robinson (Tribune Interactive)
Session Type
Breakout
Session Track
2
10:30 am — 11:15 am
Melissa explores non-advertising monetization that falls into the ad ops realm such as paywalls or freemium initiatives.
Speakers
Melissa Bertram (Kelley Blue Book)
Session Type
Breakout
Session Track
3
10:30 am — 11:15 am
Tom examines the current state of mobile targeting capabilities: while some capabilities are restricted by tech (like geo) and others require a re-education of clients (like dayparting, when usage patterns for mobile differ from web), they still demand parity between mobile and web targeting. What are publishers doing about that?
Speakers
Tom Marciniak (The Globe and Mail)
Session Type
Breakout
Session Track
4
11:15 am — 11:45 am
Session Type
Break
11:45 am — 12:30 pm
Matt, who sits on the IAB Ad Ops Advisory Council, explores the nascent yet highly sensitive topic – will viewable impressions become a currency in the industry?
Speakers
Matthew Corbin (The Weather Company)
Session Type
Breakout
Session Track
1
11:45 am — 12:15 pm
Karl will discuss Hadoop's advantages and disadvantages, sharing Disney's experience moving to the system and its latest data applications.
Speakers
Karl Reece (Walt Disney Internet Group)
Session Type
Breakout
Session Track
2
11:45 am — 12:15 pm
Sure, you got data, but how do you make money bring in some revenue?
Speakers
Chris Coluzzi (About.com)
Session Type
Breakout
Session Track
3
11:45 am — 12:30 pm
Kathee will dive into social media monetization and measurement, demanding an answer to that perennial question – "Where's my ROI?"
Speakers
Kathee Claudio (YouTube)
Session Type
Breakout
Session Track
4
12:30 pm — 1:30 pm
Session Type
Meal
1:30 pm — 2:15 pm
Tyler will discuss tools and processes publishers use to catch radical pixels and how to respond when pixels are found. Also, with the recent flurry of press regarding online privacy concerns, he'll examine how we educate sales and other internal teams on why this matters.
Speakers
Tyler Imoto (Time Inc.)
Session Type
Breakout
Session Track
1
1:30 pm — 2:15 pm
Citing his recent experience at Gannett, Ameet will review considerations and steps in a workflow system change or new implementation, including items to consider, common pitfalls and ideas for a successful rollout.
Speakers
Ameet Shah (Gannett)
Session Type
Breakout
Session Track
2
1:30 pm — 2:15 pm
From knowing when to hire aptitude over experience to keeping employees educated and engaged, ad ops managers face unique recruitment and retention challenges – Do you look for aptitude or experience when staffing ad operations teams? Where do you look? What is the right org structure?
Speakers
Ruth Calhoun (Trulia)
Session Type
Breakout
Session Track
3
1:30 pm — 2:15 pm
Examining his experience with Conde's private exchange launched last November, Dennis takes an in-depth look at the tool.
Speakers
Dennis Colon (CondeNast)
Session Type
Breakout
Session Track
4
2:15 pm — 2:45 pm
Session Type
Break
2:45 pm — 4:00 pm
Session Type
Full Group

FAQ

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

 

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XXV.

Conference pass includes

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference
Rocket Fuel