see also: sponsorship — agenda — Publisher Forum Overview

Publisher Forum US XXI will be held 2009-08-16

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums bring together leaders in online ad operations and technology to address common issues facing the industry community in a unique round-table format that focuses on the pragmatic and practical solutions that will immediately help your team's performance. Designed exclusively for senior managers and decision makers, AdMonsters' publisher forums are a vital tool to ensure the continued success of your team.

While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn't always better. Our laser focus on the specific challenges facing on-line advertising operations allows us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.

Topics & Conference Format

The conference format for Publisher Forum US XXI will run three full days, beginning with a Sunday evening reception on 2009-08-16 and concluding on Wednesday about 4 PM.

Keynote Address

Derek Dukes:
CEO & Co-Founder, Dipity
Expecting The Unexpected: Ad Ops in Uncertain Times

Over the past decade we've built, scaled and evolved our ad systems. We have integrated new technologies, sales models and ad programs. Our models for development and operational management have been built around a pace of change we know and trust. The rules of the game have changed. We're being asked to do more with less, run fast down unfamiliar technical paths and explore new sales models that are evolving week to week.

These changes bring new questions. How do we approach the challenges of uncertain times and react quickly? How can we manage the day to day operations of Ad Ops while at the same time serving the rapidly evolving needs of our sales and product teams? What's the right way to structure your team and still maintain motivation and direction? How can you create a technical structure that lets you pilot new technologies in a way that scales with your existing team and infrastructure? How can you accept new sales models without bringing down the house? Derek will address these questions and help provide a map for navigating in uncertain times.

Derek Dukes is the CEO and Co-Founder of Dipity an interactive topic search platform. Derek is responsible for strategy for the consumer site and the platform licensing of Dipity and day to day operations of the company.

Prior to Dipity, Derek was the VP of Products at VideoEgg and managed the deployment of their video hosting platform on social networks such as Bebo, Hi5 and AOL. He also managed the launch of VideoEgg ad network and built the sales operations teams. A 10+ year veteran of Yahoo!, Derek was the original product manager of the Yahoo! Ad System developing programs for beaconing, behavioral targeting, streaming media ad serving and measurement. He also spent 5 years working on pioneering interactive media for Yahoo! through its FinanceVision (now TechTicker) and Digital Home (now Connected Life) and holds several patents in the areas of online advertising and interactive content systems.

Agenda & Topics

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Confirmed Sessions

Title: Ad Ops Role in Ad Product Innovation
Description: Discussion of how MTVN Ad Ops collaborates with Sales, Marketing, Site Teams, Advertisers/Agencies and Technology Vendors to develop innovative advertising products. Specific discussion of MTVN's "Project Inform", a 3 month/50MM video stream study to understand the relative effectiveness of innovative video ad products benchmarked against the standard 30 second pre-roll. Title: AdOps Survival - What's in Your Kit?
Ad Operations leaders need to be strategic yet tactical, technical yet business minded, comprehensive yet detail-oriented. This session will focus on how to adapt to working in multiple worlds and the survival tools needed detailing how they helped in rolling out a order management system and scaling an Ad Operations team. Title: Taking on a Vertical Network
For someone outside of Ad Operations, launching a vertical network appears to be an extension of existing Ad Ops responsibilities. However, vertical networks present their own set of challenges and even require new skill sets for Ad Ops teams. Learn about the opportunities of vertical networks, the decisions Ad Ops has to make and how to implement one successfully Below are examples of topics addressed at previous conferences:

Staffing, Hiring, & Retention

Behavoiral Targeting Implementation

Kaizen: The Art of Continuous Improvement in Ad Operations

3rd Party Rich Media Vendor Management

Operational Challenges in Social Media

Optimizing Remnant Yield & Inventory Management

AdNetworks & Ad Exchanges

Vendor Selection & Management

Workflow Automation Challenges and Solutions

Tech Specific Case studies

Further details on the agenda will become available as we approach the date of the conference. Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XX AdMonsters Publisher Forum US XIX

Sample Agenda

Sun, Aug. 16
5:15 - 6:00 PM		Session Leaders Pre-Meeting
6:00 - 8:00 PM		Members Welcome Reception
Mon, Aug. 17
8:00 - 9:00 AM		Breakfast
9:00 - 9:30 AM		Welcome to AdMonsters
9:30 - 10:15 AM		Group Introductions
10:15 - 10:50 AM		Keynote Address: TBD
10:50 - 11:15 AM		Morning Break
11:15 - 12:00 PM		Member Session
12:00 - 12:30 PM		Member Session
12:30 - 1:30 PM		Member Lunch
1:30 - 1:45 PM		Organize Wednesday Breakout Sessions
1:45 - 2:30 PM		Half Group Sessions
2:30 - 3:15 PM		Half Group Sessions
3:15 - 3:45 PM		Afternoon Break
3:45 - 4:30 PM		Half Group Sessions
4:30 - 5:15 PM		Reporting in half-group sessions
6:00 - 8:00 PM		"Speed Dating" Reception
8:00 - 10:00 PM		Dinner w/ Sponsors
Tues., Aug. 18
8:00 - 9:00 AM		Breakfast
9:00 - 10:00 AM		Platinum Sponsor Workshop
10:05 - 10:25 AM		Ruby Sponsor Technical Flash Session
10:25 - 10:45 AM		Morning Break
10:45 - 11:05 AM		Ruby Sponsor Technical Flash Session
11:15 - 12:00 PM		Platinum, Ruby & Gold Sponsor Breakouts
12:00 - 1:00 PM		Lunch
1:30 - 5:00 PM		Off-site Activity
7:15 - 10:30 PM		Members' Dinner
Wed., Aug. 19
8:00 - 9:00 AM		Breakfast
9:00 - 9:45 AM		AdMonsters Group Business
9:45 - 10:30 AM		Member Session
10:30 - 11:15 AM		Small-Group Breakouts
11:15 - 11:45 PM		Morning Break: Check out of hotel if leaving today
11:45 - 12:30 PM		Small-Group Breakouts
12:30 - 1:30 PM		Lunch
1:30 - 2:15 PM		Small-Group Breakouts
2:15 - 2:30 PM		Afternoon Break
2:30 - 3:30 PM		Reporting in from Breakouts & Tying It All Together
3:30- 4:00 PM		Wrap up/Any Other Business
4:00 PM		Conference Concludes

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

Location and Travel:

• Publisher Forum US XXI will be held 2009-08-16, at the in .
• The nearest airport is Portland (OR) International Airport (PDX).
• Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
• Frugal Portland (NY Times)

Registration:

Attendance at Publisher Forum US XXI is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.