Breaking News + Updates


Announcing Speakers on Gaming, Adnetworks, Multi-Platform Publishing & More...:  

Steven Jones -  Chief Strategy and Operations Officer, AdoTube

Wendy Hogan -  VP and Managing Director, CBS Interactive

Alex Merwin -  Head of Global RTB Revenue Operations, SpotXchange

Phalgun Raju -  Regional Director & GM for Southeast Asia, HK & TW for InMobi

Tabrez Contractor -  Head of Ad Operations, APAC, LinkedIn

Chandra Barathi -  Technical Director, The Upper Storey Isobar

Vincent Low -  Director, Digital Media, North & Southeast Asia, Viacom International Media Networks

Chris Levings - Operations Director, Adconion Direct



Announcing Afternoon Keynote Speaker: Jeffrey Seah
CEO South East Asia / Chairperson, Asia Digital Leadership Team, Starcom MediaVest Group
Country Chair, South East Asia, VivaKi

Jeffrey will be speaking on "Automation and Addressable Media: The emergence of RTB and DSPs"


Announcing Morning Keynote Speaker: Michel de Rijk, Managing Director, APAC at Xaxis.

Michel will be speaking on "Audience Buying and the Rise of the DMPs"

Get the latest News and Updates on speakers, topics and available discounts via Twitter @AdMonsters

Register now and pay only $500!

About

For Online Ad Operations and Technology Leaders

WebWednesday

AdMonsters Southeast Asia connects the region's online advertising operations and technology leaders. Register now to build the future of digital marketing.  

 

Learn how to leverage Video, Mobile, RTB, DSPs, SSPs, DMPs, and more to maximize your online advertising. At AdMonsters Southeast Asia realize the revenue potential of publisher data, and understand campaign, yield, and inventory management in an RTB world.  

 

Participants in this unique one-day forum will both share experiences and gain valuable insight into how to accelerate growth in an increasingly complex digital advertising marketplace.

 

The last AdMonsters Southeast Asia SOLD OUT and was filled Commercial and Operations leaders from across the digital media industry. 

 

AdMonsters Southeast Asia is brought to you in partnership with Web Wednesday Singapore - where digital media conversations happen in Southeast Asia.

 

Register

Register now for $500


Full conference pass is $500 and includes:

  • Access to all sessions, keynotes, and workshops
  • Breakfast and lunch
  • Cocktail networking reception with fellow Monsters and your sponsors
  • Full attendee contact database with email, phone, and other details
  • Access to all sessions from the event

Schedule

Aug 2, 2012
8:30 am — 9:00 am
Session Type
Full Group
9:00 am — 9:15 am
Speakers
Joe Nguyen (Web Wednesday Singapore)
Session Type
Full Group
9:15 am — 9:45 am
Audience Buying and the Rise of the DMPsThe buzz in online advertising these days is the move to buying audiences as well as sites.  What is audience buying?  Michel will give a brief Audience Buying 101 overview and talk about the rise of Data Management Platforms (DMPs) and how these affect audience buying and online advertising.
Speakers
Michel de Rijk (Xaxis APAC)
Session Type
Full Group
10:00 am — 10:30 am
Gaming Integration for Website PublishersIt is not a surprise that games excite, immerse, reward, interact with audiences and keep them socially engaged. The biggest problem facing ad operations leaders is not 'which' games to create but more 'how' to integrate game with existing content. MTV and Nickelodeon are early movers in the space of "gamification" and engagement techniques. Vincent will share some of his insights and experience on how you can "gamify" your site so you can start...
Speakers
Vincent Low (Viacom International Media Networks)
Session Type
Member Session
10:35 am — 11:05 am
The Future of Ad NetworksChris will be discussing how he thinks Ad Networks will evolve as the digital ecosystem moves towards real-time buying and demand-side platforms. Will they add in more targeting data and look like a data management platform? Will Ad Networks become supply side platforms? Will they evolve into their own DSPs?
Speakers
Chris Levings (Adconion Media Group, Aus)
Session Type
Member Session
11:05 am — 11:25 am
Session Type
Break
11:25 am — 11:55 am
Diversify the Media Mix to Maximize Revenue from Your Video ContentSome project that video advertising will grow 100% in 2012 but the big question is: is there enough liquidity? AdoTube is one of the early pioneers in the video advertising space in the US and is leading the charge into Asia. Steve (a co-founder of AdoTube) will speak about what are the operational challenges and successes they faced building a video network at scale for the region.
Speakers
Steven Jones (Adotube)
Session Type
Member Session
11:55 am — 12:25 pm
Executing Mobile Rich Media at ScaleToday, over 50% of all mobile brand campaigns include rich media. Phalgun will talk about how to build a mobile rich media workflow from A to Z. How InMobi has built an ad once and deploy it simultaneously across operating systems. She will focus on challenges and case studies.
Speakers
Phalgun Raju (InMobi)
Session Type
Member Session
12:30 pm — 1:00 pm
Speakers
Julian Tol (Brandscreen)
Session Type
Sponsor Session
1:05 pm — 2:05 pm
Session Type
Meal
2:15 pm — 2:45 pm
Automation and Addressable Media: The Emergence of RTB and DSPsBuying display advertising is getting more and more advanced as media agencies roll out their trading desks in Asia Pacific.  Trading desks will leverage technology to automatically integrate data sources so that they can better target audiences.  They will bid for and buy advertising in real-time (RTB), and it will primarily be through your friendly Demand Side Platforms (DSPs).  Jeffrey Seah will talk about how this...
Speakers
Jeffrey Seah (Starcom MediaVest Group)
Session Type
Full Group
2:55 pm — 3:25 pm
Operationalizing for Multi-platform CreativesIn today's world where digital advertising is no longer limited to display, the life of the ad operations professional in creative agencies just got tougher. As short as two years ago, the biggest challenge for creative ad ops teams was to make sure the banner ad - either rich or not - make it to the publisher on time and on spec. Today, this same person has to make sure the YouTube video is done to spec, the Facebook Sponsored Stories ad is done and...
Speakers
Chandra Barathi (The Upper Storey)
Session Type
Member Session
3:30 pm — 4:00 pm
Social Share and Follower EcosystemThe session will investigate how Linkedin as a publisher helps expand its professional audience network by allowing them to share relevant content or follow companies of their interest. The success of our follower ecosystem worldwide has given LinkedIn members the ability to opt-in to receive information only from companies that they have previously identified.
Speakers
Tabrez Contractor (LinkedIn)
Session Type
Member Session
4:00 pm — 4:20 pm
Session Type
Break
4:20 pm — 4:50 pm
A "behind the curtain” look at video real-time bidding (RTB)The presentation will explore best practices from both the supply and demand side of video RTB. Alex will also share case studies of how quickly Video RTB is scaling and how it is affecting publishers.
Speakers
Alex Merwin (Spotxchange APAC)
Session Type
Member Session
4:55 pm — 5:25 pm
Premium Publisher POV: Is RTB and are Exchanges right for everyone?   CBS Interactive is the premier destination and advertising partner for any advertiser seeking to reach a highly targeted and responsive audience. As such, is there a need for CBS to expand their revenue channels to include Exchanges? Come and find out more from Wendy Hogan on how Premium Publishers view Exchanges and the RTB landscape. 
Speakers
Wendy Hogan (CBS Interactive)
Session Type
Member Session
5:30 pm — 5:45 pm
Session Type
Member Session
5:45 pm — 6:15 pm
Session Type
Full Group
6:15 pm — 7:30 pm
Session Type
Full Group

FAQ

 

Who attends AdMonsters

Attendance is limited to individuals employed by online publishing/media companies and advertising agencies, whose roles focus on ad operations and/or ad technology and revenue. If you are a Commercial Director or a Senior Ad Operations Professional then this event is for you! If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

 

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so register TODAY.

What to expect at AdMonsters

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30–60 minute sessions led by members. These sessions take the form of presentations, round–table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.