Breaking News + Updates

AdMonsters SE Asia is sold out
Registrations will be placed on a waiting list

  • Focus on Speaker: John Collaga, Director or Digital Media Operations at ESPN Star Sports
  • Focus on Speaker: Chris Yeo, Founder and CEO, ASpecialMedia
  • Focus on Speaker: Arvind Sethumadhavan, Regional Practice Lead for Social and ROI Analytics at Isobar (Aegis)
  • Focus on Speaker: Craig Law-Smith, Director of Strategy and Business Development, Amobee APAC
  • Focus on Speaker: Rajitha Dahanayake, Founder and CEO of eMarketingEye
  • Focus on Speaker: Lawrence Chua, Analytics Director at XM-Asia
  • Focus on Speaker: Lovnish Bhatia, General Manager at Vdopia APAC
  • Keynote Speaker: Matt Harty, General Manager, Accuen APAC at Annalect Group

About

Interested in the latest in Ad Operations and Ad Technology?

WebWednesday

AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online advertising.  Be part of AdMonsters Southeast Asia to learn how to leverage Video, Mobile, RTB, DSPs, SSPs, DMPs, and data providers to maximize your online advertising.  At AdMonsters Southeast Asia realize the revenue potential of publisher data, and understand campaign, yield, and inventory management in an RTB world.  

 

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace.

 

The first AdMonsters Southeast Asia was SOLD OUT and filled Commercial and Operations leaders from across the digital media industry. Attendees included participants from OMD, Aegis, Starcom Mediavest, ESPN Star Sports, Yahoo!, Google, MSN, Singtel, SPH, Facebook, Turner Time Warner, and CBS Interactive to name a few.

 

AdMonsters Southeast Asia is brought to you in partnership with Web Wednesday Singapore - where digital media conversations happen in Southeast Asia.



Register

Bejamin Faes

Jonathan Bellack, DoubleClick, Kirk MacDonald, PubMatic, Rob Norman, GroupM, and Rob Beeler, AdMonsters at OPS NYC

SOLD OUT
If you missed out on this event, please come back in March to register for our next event - AdMonsters Southeast Asia III on August 2, 2012!

If you would like to place your name on the waiting list for AdMonsters SE Asia, please email us.

Schedule

Mar 1, 2012
8:30 am — 9:00 am
Session Type
Full Group
9:00 am — 9:15 am
9:15 am — 9:45 am
About the Session:Agency Trading Desks in APAC - 2012 The media buying world is shifting at light speed as agencies and publishers deploy programmatic buying and selling platforms. As agencies launch trading desks they are utilizing DSPs, SSPs, DMPs and Data Exchanges to improve the efficiency of their buying and advertising. Come hear what one of the leading agencies is doing in Asia-Pacific and how this will transform media buying in the region. About the SpeakerMatt Harty, General...
Speakers
Matt Harty (Accuen)
Session Type
Full Group
10:00 am — 10:30 am
John is Director of Digital Media Operations for ESPN Star Sports (ESS), the region's largest multi-platform sports media publisher. Although Exchanges and RTB are still in its infancy in the region, ESS is one of the first to look into how RTB can help its long-term strategy. Fresh off leading the recent integration with a Supply Side Platform (SSP), John will share with AdMonsters attendees ESS’s recent experience in this area. A must attend session for Premium Publishers looking to tap...
Speakers
John Collaga (ESPN Star Sports)
Session Type
Full Group
10:35 am — 11:05 am
Chris is the founder and CEO of the first remarketing network in the APAC region. His team has been in stealth mode over the past few months building the offering. The goal of this session is to shed light on the next big thing in audience targeting and how big data is the driving factor to make this happen. aSpecial Media will present the state of the art in data collections, analysis and practical use including how this is great news for ad targeting, and how to deal with legal and privacy...
Speakers
Christopher Yeo (aSpecial Media Pte Ltd)
Session Type
Full Group
11:10 am — 11:25 am
Session Type
Break
11:25 am — 11:55 am
What's driving the growth of DSPs and Real Time Bidding in Asia?
Speakers
Julian Tol (Brandscreen)
Session Type
Full Group
11:55 am — 12:25 pm
Arvind is currently leading the Social and ROI Analytics team for Isobar APAC. He has an interesting remit where not only does his team build innovative social strategies for clients like Coke, Adidas, 7-Eleven, LVMH he is also responsible for establishing the best way to measure business impact. Arvind will share with the AdMonsters attendees some of his experience in striking that balance between creating and integrating content that is not only compelling hence sociable but also drives...
Speakers
Arvind Sethumadhavan (Isobar)
Session Type
Full Group
12:30 pm — 1:00 pm
Many pundits believe that 2012 is the "year of the video". They may not be too far off hence it is critical that publishers get an idea how to implement their video strategy to meet the coming demand.
Speakers
Lovnish Bhatia (Vdopia Media & Software Solutions Pte. Ltd.)
Session Type
Full Group
1:05 pm — 2:05 pm
Session Type
Meal
2:05 pm — 2:20 pm
"Boosting Ad Revenue Growth with Video".Video presents an enormous opportunity to grow your audience and generate new advertising revenue. Rather then focus on specifics such as ad formats and impression frequency, a better approach would be to plan to monetize the audience you are building at your site, and not simply the video. Think about monetising your audience, rather then your video. Dennis will share with you case studies of how successful brands and media companies generated premium ad...
Speakers
Dennis Rose (Brightcove)
Session Type
Sponsor Session
2:20 pm — 2:50 pm
The days of data-driven marketing are finally here in the APAC region. Digital measurement and ROI are no longer fancy buzz words. Lawrence's previous role at Adobe and now his role at XM put him at the center of the analytics ecosystem. He will share with the group his experience in setting, building, implementing and optimizing site analytics that help drive revenue. 
Speakers
Lawrence Chua (XM Asia Pacific)
Session Type
Full Group
2:55 pm — 3:25 pm
The success of any publisher when they find the right balance between ‘content’ and ‘SEO’ is tangible; and more often has a lasting impact on their business. However this is much harder to do than most people realize. Rajitha is an industry expert in helping customers build these long-term SEO strategies. He will not talk ‘SEO 101’ but rather spend time discussing issues and trends he deals with daily. Issues range from link-building, semantic searches, socially enhanced searches, and...
Speakers
Rajitha Dahanayake (eMarketingEye)
Session Type
Full Group
3:30 pm — 3:45 pm
Session Type
Break
3:45 pm — 4:00 pm
Building World Class Operations
Speakers
dean jenkins (Operative)
Session Type
Sponsor Session
4:00 pm — 4:30 pm
Mobile advertising has finally hit its stride in the digital marketing world. All reports indicate that 2012 will be one of the fastest growing years in the adoption of mobile advertising. Craig brings a unique (and fresh) perspective regarding the dos and don'ts when creating a mobile monetization strategy. His perspective will be based on his time as a marketer at Microsoft and Samsung, his "side" job as a Chief Education Evangelist at the MMA, all combined with recent hands-on experience in...
Speakers
Craig Law - Smith (Amobee Pte Ptd)
Session Type
Full Group
5:30 pm — 6:30 pm
Session Type
Full Group
7:00 pm — 9:00 pm
Session Type
Full Group

FAQ

Who attends AdMonsters

Attendance is limited to individuals employed by online publishing/media companies and advertising agencies, whose roles focus on ad operations and/or ad technology and revenue. If you are a Commercial Director or a Senior Ad Operations Professional then this event is for you! If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

 

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so register TODAY.

What to expect at AdMonsters

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30–60 minute sessions led by members. These sessions take the form of presentations, round–table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.