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About

Strengthen the foundations of online advertising

AdMonsters started in 1999 with the first Publisher Forum, then known simply as AdMonsters, and this remains the flagship conference for online publishers. Don't miss the 18th EU Publisher Forum in beautiful Vienna.

Participants gather for 3 days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.  Example topics include:

  • The strategic role of Ad Operations
  • Audience targeting
  • Yield, revenue and inventory management
  • Emerging platforms
  • Organizational structure
  • Data monetization and creative executions.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. 

Conference pass includes:

  • 3 day AdMonsters Publisher Forum
  • Keynote address from senior leaders in European online advertising
  • Member-led sessions and workshops on a variety of timely and essential topics
  • Small group breakouts covering a wide variety of focused ad op relevant topics:  including ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member only Dinner on Tuesday
  • Breakfasts and lunches throughout the conference, Monday, Tuesday & Wednesday
  • And a fun offsite activity

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XVI.

Register

Registration for this event has now closed. 

Speakers

Sponsor Session

Platinum Sponsor Session - Google

Boris Kurschinski Head of Account Management DoubleClick

Ruby Sponsor Session: Enreach

Petteri Vainikka VP Marketing Enreach

Full Group

Partner Session: MMA – Driving Mobile Business in Austria

Peter Hofbauer Board Member Mobile Marketing Association

Keynote Speaker: Paul Valerio, Method

Paul Valerio Principal, Insights Method, Inc.

Keynote: Making the Media Technology Stack Work for Everyone

JT Batson Chief Strategy Officer Mediaocean

Half Group

Half Group Session 1a: Viewable Impressions

Petri Vatanen Business Development Manager Sanoma News @petrivatanen

Half Group Session 2a: Video Advertising – A View From a Non-Broadcaster

Richard Swan Ad Operations Director King.com

Half Group Session 3a: Are Private Marketplaces the Way to Go?

Adib Razzaq Digital integration and automation... News International

Half Group Session 3b - End to End: Booking to Billing Ad Systems

Danny Doyle Commercial Ad Ops Team Leader Guardian Newspapers Ltd

Half Group Session 3b - End to End: Booking to Billing Ad Systems

Rezaul Haque Application Analyst (Tech Ad... Guardian Newspapers Ltd

Half Group Session 1b: The Evolution of the Sales and Ops Relationship

Naomi Hahn Head of Display Advertising Trader Media Group

Half Group Session 1b: The Evolution of the Sales and Ops Relationship

Angie Singh Head of Ad Ops Trader Media Group

Breakout

Member Breakout Session 1c - Educating the Sales Team

Angie Singh Head of Ad Ops Trader Media Group

Member Breakout Session 2a - Video Ad Servers

Richard Cummins Ad operations Virgin Media

Member Breakout Session 3a - Dynamic Premium Pricing

Petri Vatanen Business Development Manager Sanoma News @petrivatanen

Member Breakout Session 1a - Managing & Monitoring Advertising Performance

Sean Dillon Head of Advertising Technology Telegraph Media Group

Member Breakout Session 1b - OBA (Ad Choices Icon)

Claire Sunley Head of Online Ad Operations Haymarket Publishing Ltd

Member Breakout Session 2b - Efficient Site Tagging

Berend ter Horst Online Network Quality Manager sanoma Media the Netherlands B.V.

Member Breakout Session 2c - Training for Operations

Laura Stokes Head of Advertising Operations Telegraph Media Group

Activity

Welcome to the Vienna Publisher Forum & AdMonsters

Rob Beeler Vice President, Content & Media AdMonsters @rbeeler

Welcome to the Vienna Publisher Forum & AdMonsters

Matt O'Neill Head of Product Unanimis

Schedule

Jun 17, 2012
Jun 18, 2012
Jun 19, 2012
Jun 20, 2012
6:00 pm — 8:00 pm
Session Type
Activity
8:00 pm — 10:00 pm
Session Type
Activity
9:00 am — 9:15 am
Speakers
Rob Beeler (AdMonsters)
Matt O'Neill (Unanimis)
Session Type
Activity
9:15 am — 10:15 am
Digital ad platforms are capable of managing tremendous amounts of data in real time, changing the way brands communicate with their target audiences. But what impact does this have on brand perceptions, and how well does data represent the consumer perceptions behind the behavior? The interactions and differences between data, understanding, perceptions, and decision-making get complicated fast. No matter how advanced data management technology becomes, people are still the cutting-edge...
Speakers
Paul Valerio (Method, Inc.)
Session Type
Full Group
10:45 am — 11:45 am
Bringing exclusive insights to the AdMonsters Publisher Forum, Boris Kurschinski will present a view from the buyside, unveiling the trends and signals we see in the DoubleClick programmatic buying platform. David McMurtrie will present alongside Boris, answering some of the key questions we hear from our clients. What can publishers learn from buyers and how can this help inform sellside strategies? How can the buyside and sellside work better together to generate increased performance,...
Speakers
Boris Kurschinski (DoubleClick)
Session Type
Sponsor Session
11:45 am — 12:15 pm
12:15 pm — 1:15 pm
Session Type
Meal
1:15 pm — 2:00 pm
As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under scrutiny. The front-runner in the mire of new metrics being banded about on the display scene is the Viewable Impression, defined as “…officially occurring when the ad content is loaded, rendered and at least 60% of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second.” Petri Vatanen is one such...
Speakers
Petri Vatanen (Sanoma News)
Session Type
Half Group
Session Track
1
1:15 pm — 2:00 pm
The disparity between what Sales promise and what Ops see as deliverable is predominantly larger than we’d like it to be in the world of the Publisher. CPTs sold at less than what could be brought in via RTB or an Exchange, takeovers sold with little to no notice not to mention the dreaded ‘added value’ proposition. Join Naomi Hahn, Head of Display Strategy at Auto Trader as she leads a session offering up what they're doing at Auto Trader to help smooth the campaign process from pitch to...
Speakers
Naomi Hahn (Trader Media Group)
Angie Singh (Trader Media Group)
Session Type
Half Group
2:15 pm — 3:00 pm
The rise of RTB and the Ad exchanges potentially changes the way we trade standard inventory forever. Consequently, publishers are increasingly looking to creativity and innovation as a key driver of revenue growth, engagement, and deeper valuable partnerships with agencies and advertisers. What is the role of Ad Ops in all of this? How can Ad Ops help sales to drive creativity and innovation? What will this mean to the traditional relationship between Ad Ops, Sales and the Advertiser?
Speakers
Alexander-Carl Mueller (ThomsonReuters)
2:15 pm — 3:00 pm
Video advertising’s been a hot topic for several years, but seems the big broadcasters are getting the action. Richard Swan, Head of Advertising Operations for Hearst Magazines UK, will look at some of the opportunities and risks in video advertising for those publishers not known for their broadcast output.
Speakers
Richard Swan (King.com)
Session Type
Half Group
Session Track
1
3:30 pm — 4:15 pm
For all the development that has gone into automated trading through real-time bidding platforms, the impressions being bought and sold are leftovers from what publishers sell themselves. Could all the efficiency of automated trading be applied to publisher direct sales? Could private marketplaces be the new way sales works? This session will discuss the opportunities and concerns around setting up a private marketplace.
Speakers
Adib Razzaq (News International)
Session Type
Half Group
Session Track
1
3:30 pm — 4:15 pm
As part of the Guardians Digital First strategy, we recently implemented and migrated to a booking system that can encompass all our products - whether print, desktop, mobile or app. Workflow Improvements, efficiency savings and flexibility are the desired result but this has meant there has been a complete re-organisation of the selling and operations process. We'll be able to share our results and learnings.
Speakers
Danny Doyle (Guardian Newspapers Ltd)
Rezaul Haque (Guardian Newspapers Ltd)
Session Type
Half Group
4:30 pm — 5:00 pm
Mobile Marketing Association Austria was founded in 2005 to leverage mobile business. The types of mobile services have changed rapidly in the last few years, and MMA workgroup projects are successfully driving standardization and awareness in the areas of ad spending and mobile inventory reach. In addition to these projects, regular studies on the local market provide the insight needed for publishers to drive their business.
Speakers
Peter Hofbauer (Mobile Marketing Association)
Session Type
Full Group
6:00 pm — 8:00 pm
This is an informal networking reception providing the opportunity both for socializing and for in-depth discussions with technology vendors. All publisher and sponsor delegates will be in attendance. Bring your passport with you to speen dating. As you visit each sponsor, you will receive a sticker to apply to the relevant page in this passport. At dinner that evening, three names will be drawn at random. If you have 15 or more sponsor stickers in your passport, you can win a great prize.
Session Type
Activity
8:00 pm — 10:00 pm
9:00 am — 9:45 am
Data - we all hear that data is ' the new black gold' of the online world, but what exactly is data? How do you find it? What do you do with it? and most importantly how do you monetise it? Publishers are in an enviable position when it comes to this new online currency - having both data and the supply of inventory. This session looks at how Future has looked to develop its data offering and how they have wrapped data into their selling process. In this session we will also look at a case...
Speakers
Rob Brett (Future Publishing)
9:45 am — 10:05 am
Data is increasingly available in an abundance of forms and shapes, and its primary beneficiaries are equally diversified throughout the online advertising ecosystem. One striking exception however stands out: the premium publisher community is once again at risk of being left out of the data value capture entirely. Join us for this session to examine how premium publishers can use their own data to generate premium revenues, and to regain full control of their most valuable assets: premium...
Speakers
Petteri Vainikka (Enreach)
Session Type
Sponsor Session
10:10 am — 10:30 am
Since the introduction of ad networks and indirect sales channels more than a decade ago, online publishers have long faced challenges associated with brand protection. Be it from competitive ads, malware, or advertisers who pose a risk to direct sales pricing, poor ad quality has long been a gating factor for the overall growth of our industry. And the move to real time trading, while offering increased capabilities surrounding the management of ad quality, is not a silver bullet. Almost...
Session Type
Sponsor Session
11:00 am — 11:45 am
Attendees opt-in to 5x sponsor led sessions.
Session Type
Sponsor Session
12:00 pm — 12:45 pm
Second round of 5x Sponsor breakout sessions.
Session Type
Sponsor Session
1:00 pm — 5:00 pm
Session Type
Activity
7:00 pm — 10:00 pm
Session Type
Meal
9:00 am — 9:30 am
Session Type
Full Group
9:30 am — 10:15 am
JT Batson helps shape Mediaocean’s product and platform agenda, and provides strategic counsel to the wider community of publishers, agencies, and technologies that empower their interactions by partnering with Mediaocean. He comes to Mediaocean from his role as President, DDS Digital. Prior to joining DDS, JT was EVP at the Rubicon Project where he managed revenue and global development, leading Rubicon’s business expansion across five countries. Before joining the Rubicon Project, JT worked...
Speakers
JT Batson (Mediaocean)
Session Type
Full Group
10:30 am — 11:15 am
Speakers
Angie Singh (Trader Media Group)
Session Type
Breakout
10:30 am — 11:15 am
Speakers
Sean Dillon (Telegraph Media Group)
Session Type
Breakout
10:30 am — 11:15 am
Speakers
Claire Sunley (Haymarket Publishing Ltd)
Session Type
Breakout
11:45 am — 12:30 pm
Speakers
Richard Cummins (Virgin Media)
Session Type
Breakout
11:45 am — 12:30 pm
Speakers
Berend ter Horst (sanoma Media the Netherlands B.V.)
Session Type
Breakout
11:45 am — 12:30 pm
Speakers
Laura Stokes (Telegraph Media Group)
Session Type
Breakout
12:30 pm — 1:30 pm
Session Type
Meal
1:30 pm — 2:15 pm
Speakers
Petri Vatanen (Sanoma News)
Session Type
Breakout
1:30 pm — 2:15 pm
1:30 pm — 2:15 pm
2:45 pm — 4:00 pm

FAQ

Who attends the Publisher Forum

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

 

AdMonsters Publisher Forum themes that define and structure the event are:

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY 
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.