Leading Operations Online

AdMonsters Sydney DinnerEditor's note: This post originally appeared on Scott Savage's blog.

AdMonsters held their first event in Australia this week, with a members dinner at the Waterfront restaurant in Sydney. The 3 course meal was very generously provided by aiMatch on a perfect summer’s night right next to the harbour.

The event was attended by around 25 people, which made for an intimate yet comprehensive representation of the major Australian advertising operations teams. Ninemsn, Carsales, REA Group, APN, CBS InteractiveYouTube,...

December 8, 2010 mobile Sean Dillon

Editor's note: This post was provided by Seán Dillon from his blog: Adtools.

The Problem:
Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug etc….

On the desktop I have access to numerous tools that help me understand and debug what my adserver is doing. Tools such as httpWatch, httpFox, Fiddler2, Charles, HTTPScoop and FireBug. These tools intercept HTTP traffic and allow you to analyse, check and view the response from the remote adserver. I use this extensively to test response times, debug connectivity & delivery issues, view mimetypes & cookie data amongst other tasks. Once you’ve used these tools it’s difficult to understand how you’ve managed so long without them… that is until you start delivering ads outside of your desktop environment where these tools no...

Not syndicating your online video content yet? You’re missing out. You’ve already done the hard part—publishing compelling video. Now comes the fun part: spreading its reach far and wide across the Web—and monetizing it every step of the way.

The fact is, publishers already want to make your video part of their sites. In a recent State of the Online Video Industry Report prepared by Adap.tv and DM2Pro, publishers cited access to more video inventory as the single most important factor that would influence them to sell more video ads. In other words: the more video they offer, the more ads they can sell against it. Meanwhile, they can also draw more traffic: more visitors, longer time on site, higher virality—all their favorite metrics go up, and so do the ad rates they can command.

 

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We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home.

We continue the conversation with Jack Myers, media economist and chairman of the Media Advisory Group and Rob Beeler at the OPS NY event. During the wrap up session they discussed media, transparency, apps, paywalls and of course, why ops is sexy. This blog is the last in a five part series. Watch the video and read the transcript of the presentation.

In this post Jack discusses data, privacy, and trafficking ads.

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Russell Glass, BizoRussell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.

Q: Please tell us about you, your company and what gets you excited about online advertising.

RG: I'm the CEO of Bizo, a business audience targeting platform that collects raw business information from publishers around the web, and turns it into organized and optimized business demographic data for analytics, ad targeting and personalization.  What excites me about online advertising are the two big shifts that are taking place in the industry.  The first is the huge movement of budgets from offline to online... there are roughly $50 billion dollars moving from offline to online in the next 5 years, which in large part explains why this is such a dynamic industry right now....

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