Leading Operations Online

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home.

Below is the video of Rob Beeler interviewing Jack at OPS along with the transcript of the second part of the interview. The rest of the transcript will be made available over the coming weeks in a five part series.

View the first part of the interview transcript.

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November 22, 2010 display advertising David Lane

QuestionsEditor's note: This is part one of a two part post.

The expanding online advertising market presents publishers with substantial opportunities for dramatic revenue growth. It also presents significant challenges that will require publishers to transform their advertising operations in order to capture the full revenue potential. With the right strategy, however, publishers are in a position to radically increase advertising capabilities and revenue. To accomplish this, publishers must establish a single unified advertising platform to sell, package, create, schedule, manage, track, and invoice comprehensive advertising campaigns across the entire print and online spectrum.

As the online advertising market expands, it is also fragmenting into an increasingly diverse array of digital categories: mobile, display, video, social media, search, and more. Each category features its own unique requirements for ad formats, management, and delivery. This proliferation has made it difficult...

November 18, 2010 ad exchanges Rob Beeler

A couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.

This week adBrite annouced the availability of Audience Manager. Read the press release. We spoke to Lucy Jacobs, adBrite VP of Sales, Marketing and BD to get further details about Audience Manager.

 
Q: What exactly is Audience Manager and how does it fit in with adBrite's current offerings?

LJ: AdBrite Audience Manager allows buyers to understand which data is driving the best performance and ROI for their campaigns. Advertisers can glean insights into what data is driving lift, engagement, performance, etc., and then buy the data that is performing adequately. adBrite has taken a very...

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home.

 

Below is the video of Rob Beeler interviewing Jack at OPS along with the transcript of the first part of the interview. The rest of the transcript will be made available over the coming weeks in a five part series.

 

For more on Jack Myers, read his biography.

 

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November 17, 2010 ad networks mobile Xavier Facon

The unique attributes of mobile devices and mobile ad networks have made it difficult to trust the accuracy of campaign reports provided by mobile ad servers or the usage reports of mobile sites and applications.  Crisp sometimes provides 3rd party reports to publishers or agencies that show significant discrepancies against the reports of other measurement servers. Regardless of which report is right or wrong, this issue has been a major barrier to effectively sell mobile media to advertisers.

The staff of the IAB and the MMA, together with the MRC and the GSMA and two dozen other mobile companies (including Crisp), have recently written the ‘Mobile Web Advertising Measurement Guidelines’.  This document has now been released for public comment.  This document provides some general guidelines as well as mobile specific guidelines.  These 22 pages are a good step forward towards providing the different...

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