Leading Operations Online

Questions for Matt Barash of Fox Audience Network

June 9, 2010 demand-side platform real time bidding

Matt Barash, Director of Publisher Development at Fox Audience Network, will be speaking at the US Network Ops Forum in San Francisco on June 17. In advance of his presentation we spoke with him about data and related techonologies.

Q: Please give us a little information about your background in the industry and your current role with Fox Audience Network.

MB: I’m currently the Director of Publisher Development at the Fox Audience Network, where I’m responsible for building and maintaining FAN’s publisher and supply side relationships.

Since we launched the third party business in the Fall of 2008, we’ve built out a portfolio of more than 800 publishers with whom we work with in a variety of ways – some focused on media exclusively, others on data integrations, while many leverage both as part of our integrated partnership proposition. FAN’s growth has been astounding...

5 Questions for Jennifer Witt of Adconion

June 7, 2010 ad networks verification

Jennifer Witt Adconion Jennifer Witt, Director of North American Ad Operations for Adconion Media Group, will be leading a session at the US Network Operations Forum on third party data providers. In advance of the conference we asked her a few questions about data collection and verification.

Q: Please tell us a little bit about your background and your current role at Adconion.

July will mark my three year anniversary at Adconion. Initially, I was tasked with developing hybrid Business Intelligence/Ad Operations requisitions that drove incremental GP, then transitioned into the Director of North American Ad Ops role to hire out our team in Santa Monica. I've had the privilege of personally hiring and nurturing my team into what I believe is an industry leading ad operations group.

Additionally, as our ad serving, reporting, and contract management systems are proprietary, I've enjoyed participating as a key stakeholder on many of our new and...

Videoplaza: Announcing the official launch of our new platform at the Barcelona Publisher Forum on Tuesday

June 3, 2010 video Alfred Ruth

It's only a couple of days left now. I'm always excited about going to the Admonster's Publisher Forum and this year is no exception. In-fact, this year I'm extra excited.

Beyond the fact that the Publisher Forum is always a really nice event to be at, and that it's this year taking place in Barcelona (one of my favorite cities) -- it's actually gonna be a big big day for me personally and Videoplaza generally on Tuesday.

The reason is that Tuesday is when we will make the biggest launch in Videoplaza history: we're officially unveiling for the first time live on stage Videoplaza Monetizer 2.0.

We've spent a year rebuilding everything from scratch. We've used our expertise in the field of video advertising, the great feedback we've had from our previous version and a team quadruple the size of our original team to pull this...

Key Points for a Successful Ad Server Migration

June 3, 2010 Ad Server migrations Neil Rigby

Ad Server Migrations need good planning Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on migrations which he recently shared with the members. He has kindly let us repost these tips here.

Migrations. My favourite. Sometimes I just do them to keep things interesting. I jest.

They tend to have a bad rep but aren't the scary beast most folk think they are, if you know the right teeth to pull. If you consider the hint's and tips below you won' t go far wrong.

1) Don't do it all by yourself. Get a good Project Manager on board and delegate as much of the timeline and waypoint process to them. It's also fun watching a good PM hammering a bunch of Devs who think they have to get the parts in from Japan. A brilliant PM will...