Leading Operations Online
Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers and infected users alike expend significant time, effort, and resources in removing malware.
Malvertising often takes the form of an ad that looks like a regular ad, but may contain code that infects the user’s computer directly, redirects the browser to a malicious website, or makes computers vulnerable to other malicious software. A user may either see advertising that is offensive in nature, of adult content, contains content atypical of the publisher, or the user may be duped into downloading malicious software.
How Malvertisements Attack
A common malvertising trick is an ad that launches...
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”
At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the increasingly complementary nature of advertisers’ TV and digital video strategies.
That shift has been driven by tools providing universal measurement across platforms, namely Nielsen’s OCR and comScore’s VCE. Not a moment too soon either, as constant consumer consumption across devices makes it harder for broadcast advertisers to reach their target audience solely through TV. Advertisers ability to extend reach beyond the TV set is further by taking advantage of digital’s targeting abilities (...
Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen. In fact, it’s this very diverted, media-meld mindset that has help made second-screen one of today’s hottest topics in digital TV technologies.
According to a recent Nielsen survey, 88 percent of tablet users and 86 percent of smartphone users thumb away on their devices while watching TV, with about 45 percent of tablet users second-screening daily. Little surprise that almost a third of multitaskers used their...
The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.
Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging users of its legacy platform. Well, if there isn’t a mass exodus – Infoworld suggested last week that tens of thousands of Tumblr users were migrating their posts to Wordpress in the wake of the announcement. But honestly, most Tumblr users won’t care who owns the platform as long as they get the same use out of it.
Granted, Yahoo does have a reputation for...
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able to push those tasks onto the intern for the next 2 ½ months. We are all very excited.
I haven’t met the intern yet (for now let’s call him Bob), but he was interviewed by Brooke, one of our Rockstar Ad Ops Managers. Brooke assures me he is smart, organized, and eager to learn. Those are the top traits we look for in a new Ad Ops team member, so we should be all set for a successful summer.
When Bob starts in two weeks, I plan to meet with him and share my “lay of the land” talk. Basically, when new employees start, I give them a high-level overview of our industry in an attempt to put things into perspective for them. It’s my belief that people perform better when they understand why they are doing something, what the objective is, and how it fits in to the broader company goals. Context is key.
For simplicity, I’ve arranged my key points for Bob into...