Leading Operations Online

April 19, 2012 Gautam Srivastava

Monsters Mobilize!

I thought of that about three weeks ago and it's been burning to get out ever since.

Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.

Stay tuned for a day of industry leaders, pioneers and - well let's be honest - dreamers, all set to lead sessions and push the mobile industry forward.

And we're off people - AdMonsters President Matt O'Neil and CEO & Founder Bowen Dwelle kick off the day with an intro into proceedings.

Up first we have David Berkowitz, VP of Emerging Media at 360i.

Pinterest, Draw Something, Try It On, Sad Keanu so far in David Berkowitz's mobile day. 

Amazing learning experiences through Mobile now - you can learn a language, about artisan foods and more through apps.

Task Grabber - If you don't know it looks it up, great way of getting odd jobs done. 

Snooth - scans a bottle of wine and...

We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.

Looks like we're all set for a day of stellar peer to peer discussions for day 1 of OPS Week NY - OPS Markets.

We'll be keeping you up-to-date with some of the insights from the day right here so don't go anywhere.

And don't forget you can keep up wherever you are with Twitter - check out #OPSWEEK.

Ok let's get this show on the road.

And we're under way. AdMonsters President Matt O'Neill takes to the floor to introduce the day - starting with a short video of last year's OPS Markets highlights.

AdMonsters CEO and founder Bowen Dwelle takes the floor and continues the day's introductions.

"We're starting to combine the myriad of companies...

April 17, 2012 Rob Beeler

With two days (!) left until AdMonsters OPS Mobile, we caught up with one of our keynote speakers, Michael Nicholas, Chief Strategy Officer at Roundarch Isobar, to get a sneak peek of his presentation. Michael will be discussing how tangible digital design is poised to revolutionize the way we use our smartphones – and the way advertisers reach consumers. We asked him a few questions to gain some insight into his view of the tangible, intuitive mobile future.

What are the most important advances in technology that will shape the future of the mobile advertising landscape (and how will they do so)?

There is a new breed of technology that will shape the mobile advertising landscape. The return of tangible design is powered by these new technologies and will change the things we take for granted in our everyday interactions. History has shown that when you inject small, tangible...

They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director of Partnerships & Ventures for VivaKi Nerve Center, to discuss how to foster better relationships between pubs and agencies. But before then, he's shared with us some thoughts about simplifying the RTB marketplace, the importance of personal relationships in programmatic buying and what keeps him up at night.

There is a lot of confusion in the marketplace between publishers trying to create smarter revenue groups from their "private marketplace" and the roles of ATD and DSP in how they generate more business. How can the RTB...

April 16, 2012 NMA OPS Week Rob Beeler

Digital media leaders from Neo@Ogilvy, ITV, this fluid world, and others headline two full days of leadership sessions at the first OPS Week London. Accelerate profit growth through OPS.


Fru Hazlitt
Managing Director, Commercial & Online, ITV

Richard Wheaton
Managing Director, Neo@Ogilvy

Russell Buckley
Chief Marketing Officer, Eagle Eye Solutions

Liri Anderson
co-founder, this fluid world

AdMonsters, the global community of online advertising technology and operations leaders, are extremely proud to announce our media partnership with New Media Age (NMA) for OPS Week London plus offer readers an exclusive...

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