Leading Operations Online
From the very beginning of AdMonsters Screens in London last November, BBC Worldwide’s Tom Bowman made it clear: TV is not going anywhere. Perhaps a few years before, digital advertising folks had been intrigued by digital video becoming the great slayer of the TV beast as cord-cutters overran the mediascape, but research keeps suggesting viewers are watching even more TV – even as they consume hellacious amounts of digital video.
Advertisers are definitely meeting them there: according to ...
Twitter Opens Up to New Era
Has Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for promoted tweets and one for promoted accounts, and will offer advertisers a much more streamlined way to create and manage both small- and large-scaled Twitter campaigns, while integrating Twitter-based campaigns with those on other channels. And, more importantly, the APIs will offer up a feature notoriously missing from Twitter – analytics, and cross-platform analytics at that.
“This is just the start of our efforts that will give advertisers more choice,” said Twitter’s Revenue Product Manager (and fellow Texas alum) April Underwood on a recent Twitter blog post announcing the launch. “And, for our partners who are ad tool providers, the Ads API represents a new way for their expertise to meet the needs of their clients.”
The new API is currently...
In our latest Monster In the Mirror, we thought, who better to showcase than our very own Content Czar Rob Beeler. Rob works like a champion, and all you have to do is read below to find out why. Only Rob can make magic from two MacBooks, a ThinkPad, and an iPhone 3GS.
Name: Rob Beeler, but please - call me Beeler
Title: Content Czar. Technically I'm VP of Content and Media, but we're a fun, small company built to serve a great...
I have a natural inclination toward pessimism – it’s in my DNA, please don’t judge me. As I began to hear about viewable impressions, my mind started to crank out hypotheticals on how it would “really” work, as opposed to the utopian descriptions and overviews written in trade publications or presented in discussion panels by thought leaders. I understand the optimism people have preceding a new technological product rollout, but I also know that new isn’t always better.
My lens is that of a web publisher – I have experience as Senior Inventory Analyst and Senior Account Manager, which entails analyzing countless excel spreadsheets to optimize performance based on multiple data points. I look at CPMs, Impressions, and performance metrics all day long, and then I find trends in that data, and find ways to make campaigns or revenue opportunities perform better.
So here it is, my hypothetical and completely antagonistic viewpoint: I believe that, as a publisher, viewable impressions will not make your inventory more valuable. As an advertiser, it will not reduce costs or improve campaign performance.
If a Tree Falls in a Forest...
The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce timely and relevant content and co-market events, including the upcoming AdMonsters OPS Markets conference on April 4 in New York City.
“AdMonsters is the perfect partner for The Makegood. Our focus on creating insightful content by industry professionals is a great fit with Admonsters’ longstanding focus on producing quality events and conferences,” said Matt Straz, publisher of The Makegood.
“This is a great partnership and a natural fit between two complimentary media companies. Together we can increase our coverage and better serve the community of digital media and advertising strategists,“ said Bowen Dwelle, CEO of AdMonsters.
About The Makegood