Leading Operations Online
Among the dry-erase boards filled with to-dos, dual monitors, family photos and a company plant nursed back to glorious health, LiveRail's RJ Payomo creates programmatic video gold. Balance between work and life is important to Payomo, who heads out at six most days. And, when it comes to workspaces, Payomo opts for what he calls a "controlled mess" of myraid to-dos and diagrams scribbled on the glass that makes up the left side of his desk. And, what's Payomo's tip for getting to the front of the digital strategist pack? Hint: freshen up on your cells and formulas.
Read more on Payomo's workday below, and check out our previous Monster In the Mirror, featuring our resident czar of content, Rob Beeler.
It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity.
Publishers are the gatekeepers to a wealth of data craved by advertisers, but there is no rule saying they must simply stand watch over their valuable assets — they can also employ audience data as media buyers. Through audience extension, publishers use their first-party data occasionally appended with third-party data to target audiences on third-party inventory.
However, the approach to audience extension will differ from publisher to publisher depending on goals, internal processes and the actual site audience. In evaluating how — or even whether — to implement an audience extension program, publisher digital strategists must understand the mechanisms, benefits, requirements and various players in the space — the latter being of particular importance as a...
Ah, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience era. Curious what that means? So are we. Shhh – listen!
9:20 – There has never been a more exciting time to be in the digital media inventory Whn he started media buying in '99, they had no idea how high the stakes would become.
9:22 – Buyers have been poudning into pubs' heads that all they want is audience, how can it be the post-audience era? Well, it's audience+.
9:24 – Consumers are fully mediated, which complicated things. Daily media consumption up 70% in last 20 years. Advertising sales ratio are basically fixed, portion of GDP – spread over a significantly greater pool of inventory. But we ain't seen nothing...
Congratulations to the AdMonsters Digital Media Leadership Awards Winners!
Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.
We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry by working diligently to share best practices with others and to lead by example.
“AdMonsters felt it was necessary to formally recognize the true leaders in online advertising operations, technology and strategy. These individuals are outstanding examples of what “ops” is really about – showing strategic vision, building great systems and maximizing profitability,” said Rob Beeler, AdMonster’s Vice President of Content & Media. “This inaugural class of Monsters are known for their contributions not only to the AdMonsters community, but to digital strategists everywhere. We’re thrilled to...
Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum.
And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort & Spa, with around 150 confirmed participants – industry professionals and leaders from Facebook, Forbes.com, Tribune, NBC Universal, Washington Post Digital, and other companies – landing in Northern California next week for three and a half days of in-depth peer-to-peer discussions.
MAGNA Global’s Executive Vice President and Managing Partner Brian Monahan, Former Cheezburger CRO and Startup Analyst Todd Sawicki, and Eric Harris, BuzzFeed’s Executive Vice President of Business Operations will lead the conference’s three thought-provoking keynotes.
Selling ad space next to irreverent memes is no easy feat, but our Tuesday...