Leading Operations Online
I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from each other but also to use as a springboard to propel the industry forward.
If you weren't able to attend or if you are looking for a quick recap I've got you covered. With that -- I give you my takeaways from the day.
A new (regulatory) sheriff in town
Alan Chapell of Chapell and Associates gave an extremely timely and informative keynote about the current state government regulation (as it pertains to advertising and privacy of course). If you haven't been reading the news there's been a lot of articles on how the FTC and privacy groups are coming down on the digital advertising industry for such "...
Editor's note: This article was originally posted on the Krux Digital Blog.
Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users.
Cookies are domain specific — in other words, a Cookie set by domain foo.com cannot be read by a server from domain bar.com. This present a problem for server-to-server advertising protocols like RTB, where the bidders cannot read cookies set from their domain because they don’t have access to the user’s browser.
Cookie Synching refers to the process of mapping user Ids from one system to another. The systems across which the user Ids are mapped could be Ad Networks, DSPs, Ad Exchanges or Data Providers.
Editor's Note: This post originally appeared on Mike On Ads.
So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.
A hypothetical ad startup
Here’s a pretty typical story. A smart group of folks come up with a good idea for an advertising company. Company incorporates, raises some money, hires some engineers to build an adserver. Given that there are only so many people in the world who have built scalable serving systems the engineering team building said adserver is generally doing this for the first time.
Engineering team starts building the adserver and is truly baffled as to why the major guys like DoubleClick and Atlas haven’t built features like dynamic string matching...
The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.
This week we feature Robert Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel
What's your current role? If you were at a dinner party with people who don't understand ad operations - how would you describe what you do?
SVP of Digital Advertising Operations - If I was at a dinner party I'd describe my role as follows: My teams are responsible for making sure we earn as much advertising revenue as possible for our web and mobile device applications as well as making sure we meet and exceed the expectations set with sales and our advertiser customers with regards to their campaigns. Secondarily we make sure we keep our consumers in...
AdMonsters is proud to be a Media Partner of the Digital Media Measurement & Pricing Summit. Now in its third year, this event is uniquely designed for brands and agencies to optimize return on digital media investments. Happening on April 7 and 8 in New York City the summit provides an exceptional learning opportunity for media leaders to collaborate on a clearer understanding on ROI and performance measurement.
Join other top advertisers and agencies from across North America to get answers on how to best invest digital marketing dollars.
AdMonsters Vice President of Content and Media, Rob Beeler will be in attendance and the Strategy Institute is offering 10% discount for AdMonsters members who...