Leading Operations Online
On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning. Let's just say, I was not disappointed. There was a lot to take in. Here are some of the highlights:
Video is KING of Growth Mountain
In his keynote Jeremy Allaire presented some staggering figures about video growth: In 2005 video ad spend brought in approximately $200 million dollars in revenue. Last year - during a recession - it was 1.1 billion. That's Billion with a "B...
According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your organization to satisfy this new rise in demand, you won’t get a dime of it.
Let’s explore why.
What do these new demands look like for marketers?
A marketer looking for ‘cross-platform’ means they want to use multiple advertising...
With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter and how they matter. We will also try to de-mystify some of the concepts and the technologies that go into building a scalable, high performance demand side platform (DSP).
Computational advertising is an emerging field that spans multiple scientific disciplines – machine learning, optimization, statistics, information retrieval, economics, game theory, risk management, and many more. In the past, most of the work done in this field concentrated on search advertising and text ads, and not much attention was paid to display. It turns out display is a very different beast (but you already knew that). Although, ultimately, the problem is the...
I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from each other but also to use as a springboard to propel the industry forward.
If you weren't able to attend or if you are looking for a quick recap I've got you covered. With that -- I give you my takeaways from the day.
A new (regulatory) sheriff in town
Alan Chapell of Chapell and Associates gave an extremely timely and informative keynote about the current state government regulation (as it pertains to advertising and privacy of course). If you haven't been reading the news there's been a lot of articles on how the FTC and privacy groups are coming down on the digital advertising industry for such "...
Editor's note: This article was originally posted on the Krux Digital Blog.
Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users.
Cookies are domain specific — in other words, a Cookie set by domain foo.com cannot be read by a server from domain bar.com. This present a problem for server-to-server advertising protocols like RTB, where the bidders cannot read cookies set from their domain because they don’t have access to the user’s browser.
Cookie Synching refers to the process of mapping user Ids from one system to another. The systems across which the user Ids are mapped could be Ad Networks, DSPs, Ad Exchanges or Data Providers.