Leading Operations Online
AdMonsters was fortunate enough to have Jason Kelly, Vice President of Strategy...
Chris Jay Hoofnagle will be giving the keynote address Networks, Regulation and Privacy: Understanding Where We are Today at the US Network Forum in San Francisco on June 17.
We asked him a few questions in advance of his presentation about privacy issues facing the industry today.
Q: Can you please give us a bit of information on background and your work with the Berkeley Center for Law and Technology?
CJH: My position is focuses upon teaching, research, and outreach in the information privacy law space. I coordinate an academic workshop for researchers in privacy, write articles principally in the area of identity theft research, and generally attempt to connect academic work in the privacy field with practitioners. Prior to coming to Berkeley, I was a fellow with Stanford's Center for Internet and Society, and before that, a privacy advocate with the Electronic Privacy Information...
Recently, an Ad Operations colleague at a publisher contacted me about ad discrepancies. They started preparing for end of month billing:
- pulling their primary ad server campaign delivery reports
- pulling 3rd party ad server campaign delivery reports
- compressing the data from ad serving sources, and
- sending it all off to Finance for reconciliation.
The publisher wanted to know, “Where exactly do discrepancies come from? What causes them?” After a long discussion about some of the known causes of discrepancies, including:
- The daisy chain effect
- Ad blockers
- Multiple definitions of an ‘ad impression’
the publisher then said, “I’m not sure I understand what you mean by the daisy chain effect.” In an attempt to draw a parallel between online ad discrepancies and real life, I came up with the below scenario. Enjoy!
…and for those of you that I confused even more- I apologize- it’s not an easy...
There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this topic. For years now, there has been much talk about digital being more accountable and more measurable than all other media, so this is just a basic evolution of the way we do business….a natural progression of sorts.
Applied correctly, verification can have a very positive effect on the entire industry. It can help bring more credibility to a space that, in some cases, really needs it. Many marketers today are still hesitant to fully dedicate themselves to digital media for fear of a variety of...
NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider when building applications and revenue models for either the iPhone or the iPad.
1. Apps give publishers an attractive new way to engage audiences. Benefits include:
Custom experiences. Publishers can use the capabilities of the iPhone and iPad to create compelling interfaces suited for touch navigation. And since the devices have standardized display and capabilities, designers can focus on creating one great experience.
Engaged audiences. Users...