Video Diary: The Challenges Facing Online Video Advertising
Prior to OPS TV in New York in July our friends over at Propeller PR asked business leaders in the advertising technology space what the single biggest challenge for growth in online video advertising in 2012 was going to be.
The insightful video below features some of the stars of the online advertising video space including Rene Rechtman, CEO Goviral and Head of Europe, AOL's Advertising.com; Guy Phillipson, Chief executive, Internet Advertising Bureau, UK; Michael Steckler, MD Northern Europe & Benelux, Criteo; Jason Goodman, CEO, Albion and Dominic Finney, Co-founder, FaR Partners.
Propeller PR are a specialist PR agency focused on building the profile and profit of clients in the media, advertising, ad tech and digital sectors.
AdMonsters alum Gautam Srivastava is a digital marketing, editorial and content expert. G – as he likes to be known –worked alongside some of the brightest minds in the online advertising industry whilst as AdMonsters and has now moved on to run his own editorial team covering all things digital. Follow him on Twitter: @Technolo__G.